The document discusses a presentation given by Rooven Pakkiri at the UKLUG 2012 conference in Cardiff, Wales on the topic of human capital. Some key points from the presentation include: - Employees now have more access to information and tools through their personal mobile devices, shifting the balance of power between employers and employees. - Self-directed learning through online resources like TED Talks empowers employees to learn new skills on their own terms rather than relying on traditional company training. - In the future, human capital will be the main differentiator between companies as information becomes easily accessible, and success will rely on effectively leveraging talent both within and outside an organization through a "social matrix".

1. UKLUG 2012 – Cardiff, Wales September 2012
Rooven Pakkiri
Social Business Consultant
ICON UK 2015 – Human Capital

2. UKLUG 2012 – Cardiff, Wales
Human Capital - the last
differentiator
Note to audience : You are far more valuable than you realise. Let me show you why.

3. UKLUG 2012 – Cardiff, Wales
Quick warm-up exercise

4. UKLUG 2012 – Cardiff, Wales
Case Studies
“1. Work is in Office (outlook,
powerpoint, slideshare, salesforce ) =18
2. Hybrid is in Study (flipboard, pocket,
ted talks, podcasts) = 15 and Travel
(Tube, Trains, TripIt) = 21 so total of 36
3. Non-Work (non work stuff such
as iTunes and games) = 9
I have 12 social apps too (WhatsApp,
Twitter etc) which I would put in hybrid
but feel free to categorise them as non-
work”
“I have 75 apps on my iPhone.
Non - work = 15
Work = 30
Hybrid = 30”

5. UKLUG 2012 – Cardiff, Wales
Observations #1
•BYOD is so yesterday
•BYOA is the new black
•BYOD + BYOA =
empowered
independent workforce
• Suggests shift in
ER /EE balance of
power
You’ve got the power now

6. UKLUG 2012 – Cardiff, Wales
“The balance of power in the employer-employee
relationship has shifted – making today’s employees more
like customers or partners than subordinates.”
Customers – replicate digital experience from private life
Partners – transparency, cdm, share of voice

7. UKLUG 2012 – Cardiff, Wales
Self directed learning
I chose the right:
‘course’ - length, complexity
‘trainer’ – style, credibility
At the right time
Covers blind spots
Saves £
& Empowers

8. UKLUG 2012 – Cardiff, Wales
Self directed learning
Why do I need classroom training?
Too many risks: wrong time, wrong group,
wrong content, wrong pace of learning,
wrong instructor….
Why do I need company
training at all?Just make the resources available
to me and I will direct myself
and you can test me.
NB: oh yes and you can also compensate
me accordingly.

9. UKLUG 2012 – Cardiff, Wales
Self directed learning
I know more than the company trainer
I ‘ve been taught by
the best – Ted Talks etc.If I know the space, and I know
my company’s strengths and weaknesses,
then what’s my value in the marketplace?
In this space, I know more than my boss
and I’m better connected

10. UKLUG 2012 – Cardiff, Wales
Yes
But
So does everyone else!

11. UKLUG 2012 – Cardiff, Wales
In 2000, Netflix CEO proposed a JV to
Blockbuster CEO and his board, and was
laughed out of the room.
Today Netflix has a market cap of $ 44bn (with
revenues more than10 times Blockbuster peak)
But more importantly Netflix has not just
changed the industry model – it has changed
Human behaviour and desire

12. UKLUG 2012 – Cardiff, Wales
The Netflix effect

13. UKLUG 2012 – Cardiff, Wales
(20 hours = The traditional 3 day training course)
(10,000 hours = 3.25 years mastering
a specific skill)

14. UKLUG 2012 – Cardiff, Wales
And now (in the interest of balance) a word from our sponsor.....
Agreed, but what are the implications…..

15. UKLUG 2012 – Cardiff, Wales
The Social Matrix
‘We will live and conduct business in a social matrix, where virtually all resources
can be found— collaborators, talent, customers, funders. The social matrix will
enable new forms of organisation that are only just becoming apparent’

16. UKLUG 2012 – Cardiff, Wales
Observations #2
•Imagine knowledge transfer events (like ICON UK)
happening on a 24 x 7 basis with people creating,
consuming and commenting at a pace that suited
them.
•Consider the ‘stock’ of human capital being created.
Who owns it? Who can leverage it?
•If the Blockbuster CEO had opened the Netflix JV
option to a wider audience for discussion; it is highly
unlikely that the fatal ‘do nothing’ decision would have
happened.

17. UKLUG 2012 – Cardiff, Wales
If the playing field is now levelled in terms of access to
information and technology.
Then what’s left to differentiate Co. A from Co. B?
Human Capital – the stock of talent, people and creativity

18. UKLUG 2012 – Cardiff, Wales
Human capital is the stock of knowledge, habits, social and personality
attributes, including creativity, embodied in the ability to perform labour so as
to produce economic value
Traditional – Company centric Modern – People centric
Future – Matrix centric

19. UKLUG 2012 – Cardiff, Wales
Who is more valuable?
OR
Social Technology allows us to identify linchpins (inside) and to source experts from outside the company

20. UKLUG 2012 – Cardiff, Wales
The Future of work
(on demand culture)

21. UKLUG 2012 – Cardiff, Wales
Human Capital
New Skills Required Ability to assemble a team
based on an ‘unplanned ‘new task
e.g. JV - IBM ,EA sports and Nike:
Euro 2016 Chemistry > 87%
Ability to manage a virtual team
• Languages
• Time Zones
• Employees
• Suppliers
• Independents
• Consumers
Squad Rating>
Ability to play in a virtual team
Good Morning – please upload your:
 Skills matrix
 Available hours by day over next
6 months
 Compensation options and terms