The document summarizes key points from a January 2019 press conference on living in digital times and 2019 retail trends. Some of the main topics discussed include the potential for unattended retail to revive stores, how personalization and customer data are driving more experiential shopping powered by technology, and the concept of a retail ecosystem involving e-commerce, physical stores going online, augmented reality tools, and robots playing a role alongside smart connected devices. The conference was to take place at the Las Vegas Convention Center in January 2019.
6. Press Conference
January 2019
LIVING IN DIGITAL TIMES
The Retail Ecosystem
2019 RETAIL TRENDS
E-commerce is still only
19% of the total retail
Personalization --- within
branded limits
VR before hammer or nail
Voice vs. Visual Search
Online stores go physical
No-Mistake High Tech
Shopping
AR tools with cost
calculators
Experiential Shopping
Robots at Retail
The Ecosystem of Smart
Things
Born out the fact that tech is helping retailers and brands and retailers and brands turn to tech at CES
Big theme from Amazon Go stores but others have smart solutions without having to build an entirely new store ….standard cognition
JD – drone and mobile delivery
Ten Cent – shopping as sport
If I had to sum up the new shopping paradigm… Whether online or offline they’re looking for experiences… in the background the experiences they want are the data you need,
Together they create a personalized experience
B8ta –gathering data about products and giving it back to vendors
Target – working with METRO (a tech stars like program to stay on top of new tech
From the moment it’s a bolt of cloth …
Everlane , Warby Parker, MM LeFleur, Blue Nile, Away – if you don’t have a physical store you’ve got no place to learn
Online – better search, avatar models,
Hi, I’m Karen Brown from the Neutrogena Beauty Tech team at Johnson & Johnson Consumer
For the 3rd consecutive year NEUTROGENA has debuted innovative new beauty technology at CES that transforms how consumers analyze, treat, and monitor their own skin.
Last year we introduced the Neutrogena Skin360 - the first home tool to allow women to see what the mirror can’t, and get an objective, measurable assessment of what is going on under the surface in real time.
We are very proud of the way the Skin360 leverages technology to deliver two things no beauty brand has done before: data-driven product recommendations, and data-powered assessment of how our products perform.
But there’s a piece of the puzzle that was still missing… a pretty big piece. And that is personalized products themselves: skincare solutions created for a single user, based on her unique data generated by the Skin360. Because let’s face it, that’s the hardest part.
This brings us to today’s product announcement….
MaskiD video embedded, click screen to play (30 secs)
When the mask launches it will feature five powerhouse ingredients that address key skin issues and can be placed, in any combination, on six different zones of that face. Each mask will be as unique as the woman’s skin.
Neutrogena MaskiD—is our first truly individualized, data-powered sheet mask.
This marks a big step towards a new model of product development and experience. We are committed to continued innovation including: real-time analysis, custom product solutions, tracking results and virtual skincare coaching.
NEUTROGENA MaskiD™ will be available in Q3 2019 in the U.S.
We’ll be at the Unveiled press conference this afternoon – booth #5 - I hope to see you there.
THANK YOU/End