Cosmoprof in Bologna Italy is a huge beauty conference. I delivered this at CosmoTalks talking about the marriage of technology to the beauty industry.

1. How High Tech Makes
the Beauty Business
More Beautiful

2. Both online and in-store sales of
cosmetics and skin & hair care
continue to rise
Beauty Retail
Trajectory Continues

3. CATEGORY % of Market
Skincare 34.1%
Haircare 24.1%
Makeup 16.6%
Perfumes 12.7%
Toiletries,
deodorants 11.2%
Oral cosmetics 1.3%
COSMETICS USE by CATEGORY

4. By the Numbers:
$28 Billion 17%
2017
Health and Beauty
e-commerce sales
Year over year
sales growth

5. The average woman
spends $13,000 dollars
on makeup in her
lifetime and an average
of 330 hours applying it.
It’s a man’s game now, too.

6. One of the
IN-STORE CATEGORIES
with companies like
Ulta and Sephora
leading the charge.
Best Performing

7. • Beauty and personal care products are the second-most-
shopped category on Amazon.
• 48% of US women have bought beauty or personal care
products on Amazon in the past 12 months.
• 52.5% of Prime members have bought beauty or personal
care products on Amazon in the past 12 months.
• Younger shoppers are most likely to buy beauty products on
Amazon. This contrasts to age trends in apparel shopping,
with 18–29 year olds less likely than those ages 30–60 to have
bought apparel on Amazon.
BEAUTY

8. Taking makeup and beauty out from
behind the department store counters
so people could experiment
What Makes Beauty Ripe for Tech?
Personalization

9. What Makes Beauty Ripe for Tech?
Personalization
Suggestions based on an
analysis of you,
a luxury democratized

10. Ugh…How many people
have tried that lipstick
on before me?
What Makes Beauty Ripe for Tech?
Trust & Cleanliness

11. • Studies have revealed that 43% of eyeliners
and mascara wands contain contaminants.
• Lawsuit for catching Herpes by trying on
cosmetics
• Complaints of MERSA infection, pink eye
are somewhat common
Cosmetics contain preservatives to
keep bacteria count down but….

12. More likely to experiment with
new looks. No need to use
makeup remover.
What Makes Beauty Ripe for Tech?
Experimentation

13. Chanel’s pop up store in an LA
mansion had a lipstick dining room to
try and buy. Experiences can draw
traffic and create social media
opportunities.
What Makes Beauty Ripe for Tech?
A Fun In-Store Experience

14. SOCIAL MEDIA AND INDEPENDENT BRANDS
78%
42.7%
...of women now
believe that social
media drives beauty
trends
Traditional makeup
was down 1.3% in
2016. But
independent brands
were up...

15. INCREASING USES OF PREVENTATIVE
MEDICINE Scanning skin for
moles and sun
damage. Analyzing
skin age as an
indicator of health.
VISIA from CANFIELD

16. INCREASING USES OF HOME BEAUTY AIDS,
TRADITIONALLY THE TERRITORY OF DOCTORS
▹ Microneedling at
home
▹ Peach fuzz
▹ Fine Line

17. • Tech needs to be
replaced and changed
• There’s IT needs to keep
things going
• The novelty effect wears
off
• Fitbit Quitters
Phenomena
All Is Not Rosy

18. TECH CATALYSTS: ARTIFICIAL INTELLIGENCE
• Artificial Intelligence
• Coty is holding an AI algorithm
competition
• Quantum Retail Technology:
When people bail on your site you
lose money

19. IoT and BEAUTY
• WayWearable is a “beauty-appliance”
startup
• A palm-sized IoT device that measures the
user’s skin condition and external
environment, and offers personalized
skincare tips accordingly via smartphone.
• The more data the device collects about the
user’s skin condition and environment, the
better it can provide product

20. KOREA: A CASE STUDY
• Exports of Korean cosmetics have been
increasing by an average of 36.9% every year
since 2011
• “fast fashion” product development cycle
• sophisticated and demanding customers
• innovative marketing strategies
• in-store technologies, some of which are on par
with other technology developed by
international beauty brands, while others are
ahead of the international market.
• Laneíge launched its online platform to educate
consumers, “School of K-Beauty” on its
website, and also launched in store beauty
AR, R&D, NEW TECH

21. INNISFREE
, KOREAN
SKIN
ANALYSIS

22. Questions?
robin@robinraskin.com