DRAFT

Mobile revolution … From digital media to connected
life: Digital advertising, video, wearable
technologies,interne...
From a floor to your eye: an history of computing
Digital
Analog

1960

2

1980

1990

2015?
In 2013 more smartphones and tablets have been sold than PC

In 2013, 75% of newly acquired devices were smartphones. More...
In 6 years online more than doubled its share of all media
revenues : 1 in 4 ad€s go to online in 2012

Source:
4
Online for the first time overtakes print newspapers ad spend and
become 2nd biggest media category in Europe

Source:
5
Mobile video shows tremendous usage growth in one
year in Europe

6
Mobile advertising is explosing in Asia Pacific and
America as rest of world trails behind

7
Facebook and Google are paving the way for mobile
advertising

8
4G subcriptions reach 1.5 bn by 2017 providing new
opportunities for media

9
TV meets the internet

10
Social TV everywhere

11
Advertising is becoming more and more tech

12
13

Programmatic already account for 30% of digital sales in US and
Every five years a word is dominating the CE industry
1990 : Portable
1995 : Digital
2000 : Connected
2005 : Mobile
2010 :...
Sensors price decrease open the way to the internet of things

15
What’s next ? Smartphones are incorporating more and
more sensors

16
Internet of Things is the next digital revolution
wearable cameras
sport tracking
wellness and e-health
smart Clothing
mot...
Wellness and health : to casual trackers for activity …

18
Smart clothing

19
Motion and brain trackers : new interfaces

20
Second screen

On your wrist and
hand….

…or for your eyes only

21

?
50,000,000,000
÷
3,000,000,000
≈
17 devices
per connected people
22
23
24
New data for new services and new revenue


Internet of Things drives data usage
– Objects with SIM integrated will add n...
So what for Greece ?
The US is no longer the center of the online Universe

26
So what for Greece ?
Economic growth is about innovation

27
Adapt !!
@stephhospital
Thank you
28
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Stephanie Hospital/ Orange Digital- Webit 2013

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Stephanie Hospital/ Orange Digital- Webit 2013

  1. 1. DRAFT Mobile revolution … From digital media to connected life: Digital advertising, video, wearable technologies,internet of things, the quantified self, new interfaces, what’s next?
  2. 2. From a floor to your eye: an history of computing Digital Analog 1960 2 1980 1990 2015?
  3. 3. In 2013 more smartphones and tablets have been sold than PC In 2013, 75% of newly acquired devices were smartphones. More than 1 billion of smartphones will be sold compared to 140 millions desktop PC in 2013 and 230 millions tablets. In may 2013, the mobile internet traffic represented 15% of the internet traffic and will be 30% in 2015. 3 Nearly 1/3 of UK pages viewed are from mobile and tablets.
  4. 4. In 6 years online more than doubled its share of all media revenues : 1 in 4 ad€s go to online in 2012 Source: 4
  5. 5. Online for the first time overtakes print newspapers ad spend and become 2nd biggest media category in Europe Source: 5
  6. 6. Mobile video shows tremendous usage growth in one year in Europe 6
  7. 7. Mobile advertising is explosing in Asia Pacific and America as rest of world trails behind 7
  8. 8. Facebook and Google are paving the way for mobile advertising 8
  9. 9. 4G subcriptions reach 1.5 bn by 2017 providing new opportunities for media 9
  10. 10. TV meets the internet 10
  11. 11. Social TV everywhere 11
  12. 12. Advertising is becoming more and more tech 12
  13. 13. 13 Programmatic already account for 30% of digital sales in US and
  14. 14. Every five years a word is dominating the CE industry 1990 : Portable 1995 : Digital 2000 : Connected 2005 : Mobile 2010 : Smart … 2015 : Wearable ? 14
  15. 15. Sensors price decrease open the way to the internet of things 15
  16. 16. What’s next ? Smartphones are incorporating more and more sensors 16
  17. 17. Internet of Things is the next digital revolution wearable cameras sport tracking wellness and e-health smart Clothing motion and brain trackers smart Watches smart Glasses 300 to 500 million devices sales per year in 2017-2018 according to ABI research compared to 1,7 billion smartphones Mobile is core and the communication hub 17 2nd screen Hom e Self Care Sports Entertain ment Care Mobil ity
  18. 18. Wellness and health : to casual trackers for activity … 18
  19. 19. Smart clothing 19
  20. 20. Motion and brain trackers : new interfaces 20
  21. 21. Second screen On your wrist and hand…. …or for your eyes only 21 ?
  22. 22. 50,000,000,000 ÷ 3,000,000,000 ≈ 17 devices per connected people 22
  23. 23. 23
  24. 24. 24
  25. 25. New data for new services and new revenue  Internet of Things drives data usage – Objects with SIM integrated will add new revenues – Objects using smartphones as hubs will increase data usage and could drive data plans upsell  Internet of Things will help develop new added value services – New subscribing services, meaning new revenues and an anti-churn effect  25 Internet of Things data will help enhance our customer knowledge
  26. 26. So what for Greece ? The US is no longer the center of the online Universe 26
  27. 27. So what for Greece ? Economic growth is about innovation 27
  28. 28. Adapt !! @stephhospital Thank you 28

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