Beauty, cosmetics and wellness products are early adopters of technology like AR, VR, AI, robotics and social media to create experiential shopping moments that yield lots of data.

2. • Instore and Mobile Experiences
• The Experience They Want Is the Data You Need
• The Retail Ecosystem
The Beauty Trifecta

3. on Technology Roll
Ulta Sales Rise 63% Sephora Instore Thriving Glossier Disruption

4. The average woman spends
$13,000 dollars on makeup in her
lifetime and an average of 330
hours applying it.
Willing to share personal
information for better product.

5. Taking makeup and beauty out
from behind the department
store counters so people could
experiment
What Makes Beauty Ripe for Tech?
Personalization

6. Suggestions based on an analysis of
you, a luxury democratized
What Makes Beauty Ripe for Tech?
Personalization

7. What Makes Beauty Ripe for Tech?
Trust & Cleanliness
Ugh…How many people have tried that
lipstick on before me?

8. • Studies have revealed that 43% of eyeliners and
mascara wands contain contaminants.
• Lawsuit for catching Herpes by trying on
cosmetics
• Complaints of MERSA infection, pink eye are
somewhat common
Cosmetics contain
preservatives to keep bacteria
count down but….

9. More likely to experiment with new
looks. No need to use makeup
remover.
What Makes Beauty Ripe for Tech?
Experimentation

10. Beauty Bordering Preventative HealthCare
L'Oréal Detects Skin
Conditions Through
Sweat Monitoring

11. Coty AR
Haircare
Experience

12. Neutrogena FaceID
Creates a Customized
3D Face Mask

13. SKII Future Store
Experience Blends
Physical and Digital for
Personalized Skin Care

14. Facial Recognition
Artificial Intelligence
App and Social Media
Read Facial Movements
Correlate Mood and Color
Unattended Retail

15. IoT and BEAUTY
• WayWearable is a “beauty-appliance”
startup
• A palm-sized IoT device that measures the
user’s skin condition and external
environment, and offers personalized
skincare tips accordingly via smartphone.
• The more data the device collects about the
user’s skin condition and environment, the
better it can provide product
recommendation.

16. L’Oreal UV Patch
• L’Oréal sun safety
products, A very small
wearable sensor that
tracks the sun exposure for
lowering the risk of skin
cancer.

17. The Social Side of Beauty Tech
• Snapchat and Clairol Color
Crave lets you buy from
site

18. Social Media and Independent Brands
42.7%
Traditional makeup
was down 1.3% in
2016. But
independent brands
were up...
78%
...of women now
believe that social
media drives beauty
trends

19. Tech Meets Green

20. 42.7%
Beauty and Preventative HealthCare
Scanning skin for
moles and sun
damage. Analyzing
skin age as an
indicator of health.
VISIA from CANFIELD

21. Data Driven Purchases: Science Meets Beauty
Eye Tracking
EEG Tracking
Emotion Tracking
Neuroscience Meets Beauty

22. Data Analysis:
• Analysis of Reviews, Online Comments
and Tweets Sentiment, Context
• One company uses AI 8 million customer
reviews,
• 100,000 products, 20,000 ingredients

23. 42.7%
Instagram Magic
Composition
Color
Influencers

24. 42.7%
INCREASING USES OF HOME BEAUTY AIDS, TRADITIONALLY THE TERRITORY OF DOCTORS
▹ Microneedling at
home
▹ Peach fuzz
▹ Fine Line

25. 42.7%
Retail Ecosystem
• Tracking counterfeit
• Tracking Organics
• Giving Customers More Info
• Inventory Accuracy

26. Room for Improvement
• AI data can be misinformed
• Algorithms
• Distrust in search engines
• The novelty effect wears off