1.
How many people spent “quality time”
at pubs and bars in London?
Yesterday,

2.
529
809
412
653
280
710
201
412
371
545
18-­‐25
25-­‐35
35-­‐45
45-­‐55
>55
AGE
Data
of
17th
of
November
2015
Source:
playthe.net
3.599.128
audience
We know how many people were at bars in Spain

3.
3
The Next
Generation
On-Off Digital
Media Company
Javier Martinez de Irujo
Director of Corporate Development
jmartinezdeirujo@playthe.net
EIE London ‘15

4.
4
Your
Brand
Audience
Cluster
Reach your target
WHAT? HOW? WHY?
TOP OF MIND
Network e>play
Free WiFi
Reporting
Big Data

5.
5
Process
Big Data OOH

6.
6
Digital – Mobile – Big Data
Helps the digital out of home knowledge
e>plays
> 4.500
Audience
3.669.412
per day
Financials
Users
>53.000
Digital OOH
Market
U.K. ‘15
$ 1 bn
Currently in
Spain, Portugal
and Hong Kong
> 20.000
2015
$11,6bn
2020
$20,0bn
2015p
Revenues € 7,3m
Ebitda € 1,9m
Big Data
Events
>1.264mil.
2018p
Revenues € 61,6m
Ebitda € 29,5m
>

7.
7
Business Model
BIG DATATELECOMMUNICATION
Network
HARDWARE&SOFTWAREADVERTISING
LONG TAIL:
> 5.000 customers
BIG BRANDS:
AGENCIES:
LONG TAIL:
> 350 customers

8.
8
Growth roadmap
0
8.000
4.000
0
2013 MAY 2014 DEC. 2014 2015 2020
600
3.500
8.000
210.000
Initial
Investment
FOUNDERS
€ 1,3 m
Financial
investors
SEED
€ 2,1 m
EARLY
STAGE
€ 2,2 m
GROWTH
€ 5 - 10 m
Design
Development
Testing
Software
Investment in
development
Network
of displays
Big Data
More Network
Agencies/
Big Brands
Consolidation
Spain
International:
Hong Kong
U.K.
Revenues
€100bn
Displays
210.000
Company Value
€ 1000bn
€ 3,3 m € 7,3 m € 100 mREVENUES

9.
9
Enrique Ruiz: Ad Sales Director
Javier Martinez de Irujo:
Director of Corporate Development
A global and multidisciplinary team
Luis Miguel Vindel: CEO & co-founder
Fernando Jiménez: CCO & co-founder
Benjamín Castrillo: CTO & co-founder
Venancio de Nárdiz:
Chief Operating Officer
We are building up the next “Google” Out of Home company,
do you want to be part of playthe.net?

10.
10
Javier Martinez de Irujo
jmartinezdeirujo@playthe.net