Womens attitudes about connectivity, gadgets and more .

1. What is Tastemaker Mom?
www.tastemakermom.com / info@tastemakermom.com

2. Moms & Tech
• 3 out of 4 moms think that technology helps them be
a better mom
• Moms love those mobile devices
– 63% report having 4 or more devices in their home
– After calling, texting, and taking pictures, most commonly reported uses
are social media, navigation, gaming and fitness tracking
– If forced to choose, 72% would give up their TV over their phone
– 68% report feelings of anxiety if they leave their phone at home
• What are moms looking forward to next?
– Ultra HD TVs
– Wearable fitness devices
– Home remote controls
www.tastemakermom.com / info@tastemakermom.com