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Content Marketing World 2013
 

Content Marketing World 2013

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Today’s online everywhere customer demands smarter more relevant communications than ever before. It’s imperative for content marketers to embrace the empowered customer head on through real-time ...

Today’s online everywhere customer demands smarter more relevant communications than ever before. It’s imperative for content marketers to embrace the empowered customer head on through real-time personalization and customer-centric approaches.

Hear how the award-winning content marketing team at Monetate has reinvented its inbound program to drive record results for the business. You’ll learn the latest content personalization techniques, how to switch from a reach to impact focus, along with customer up-sell programs that delight customers, drive revenue and improve other key metrics.

While it’s easy to simply follow the leaders, strive to become a content marketing innovator and move from best practices to next practices.

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    Content Marketing World 2013 Content Marketing World 2013 Presentation Transcript

    • #cmworld “Content Marketing In the Age of the Empowered Customer” Rob Yoegel Content Marketing Director, Monetate
    • #cmworld
    • Fromaskingfordirections... #cmworld
    • Togettingdirections #cmworld Togettingdirections...
    • IntheAgeoftheEmpoweredCustomer, theruleshavechanged. #cmworld
    • Onesize fitsall? #cmworld
    • Onesize fitsnone! #cmworld
    • The Apple Effect #cmworld
    • Apps #cmworld
    • #cmworld
    • Customersareexpecting smarter,morerelevantexperiences. #cmworld
    • Forthemarketerwhocandeliver, thecustomerwillrewardyou. #cmworld
    • Source: eConsultancy 6% 33% 61% Yes, Definitely Yes, Somewhat No 94%ofcompaniesagreethat deliveringarelevantexperience ‘iscriticaltobusiness performance’ #cmworld
    • Source: eConsultancy 19%Upliftinsales Bydeliveringmorerelevantandpersonalizedexperiences. #cmworld
    • experiencematters Source: Gartner #cmworld
    • Yourcustomersarenodifferent Yourcustomersarenodifferent. #cmworld
    • Click-throughs MarketingInfluence Contact/DemoRequests Conversions #cmworld
    • Itisimperativeforus toreinventourprograms toengagetheEmpoweredCustomer. Relevant. Smart. Impact. #cmworld
    • TheMonetate ContentMarketing Program #cmworld
    • #cmworld
    • #cmworld
    • #cmworld
    • TippingPoint? 100% 75% 50% 25% 57% 40% 20% 75% 92% 100% MarketingInfluenceonRevenue 2010 2011 2012 2013 2014 2015 #cmworld
    • Reach (Lead-gen) Impact (In-funnel) ReachingtheTippingPoint #cmworld
    • Reach (Lead-gen) Impact (In-funnel) ReachingtheTippingPoint #cmworld
    • #cmworld
    • #cmworld
    • TheReachEffect: Contactsat82%ofnewbusiness closedinthe1H2013attendedat leastonewebinar. #cmworld
    • #cmworld
    • Howwearerespondingtothe EmpoweredCustomer. #cmworld
    • GreaterContentMarketingfocuson Impactvs.Reach. #cmworld
    • Personalizeforourbestprospects. #cmworld
    • REICompany Retail (Sporting Goods)Industry VP, EcommercePersona ContentProfile Actions Customer Stories Case Studies Videos Webinars PROSPECTOPTIMIZATIONPROGRAM Hero Sliders Visual Search Right Rail Content Blocks Copy #cmworld
    • Don’tforgetabout existingcustomers. #cmworld
    • #cmworld
    • #cmworld
    • TheResult: A225%increaseincontractsize directlyattributedtothiswebinar. #cmworld
    • TheResult 6issues,3,029MQLs,influencedover $700Kinup-sellbusinessand $200Kinnewwins. #cmworld
    • ContentProfile Actions Customer Stories Case Studies Videos Webinars CUSTOMERUP-SELLPROGRAM Insert Banner Recommendations PatagoniaCompany Retail (Sporting Goods)Industry VP, EcommercePersonas Merchandising Manager Web Operations #cmworld
    • Yourcustomersarenodifferent StartYourMovefromBestPractices toNextPractices. #cmworld
    • Techniquesfor ContentMarketers intheAgeofthe EmpoweredCustomer #cmworld
    • 1.Conversion Events #cmworld
    • 1.Conversion Events #cmworld
    • 2.AttributionMapping #cmworld
    • 100% 75% 50% 25% 3.Letthevoiceofyourcustomerguideyou Early Mid Late Infographic Case Study eBook Blog White Paper Webinar Research (EQ) ContentStage #cmworld
    • 4.Deliverthesmart, relevantexperiences yourprospectsand customersdeserve #cmworld
    • ContentMarketinginthe ageoftheempoweredconsumer. Relevant. Smart. Impact. #cmworld
    • RobYoegel,ContentMarketingDirector @robyoegel robyoegel@monetate.com follow @monetate on monetate.com/resources ThankYou!
    • #cmworld “Content Marketing In the Age of the Empowered Customer” Rob Yoegel Content Marketing Director, Monetate