Your SlideShare is downloading. ×
Content Marketing World 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Content Marketing World 2013

825
views

Published on

Today’s online everywhere customer demands smarter more relevant communications than ever before. It’s imperative for content marketers to embrace the empowered customer head on through real-time …

Today’s online everywhere customer demands smarter more relevant communications than ever before. It’s imperative for content marketers to embrace the empowered customer head on through real-time personalization and customer-centric approaches.

Hear how the award-winning content marketing team at Monetate has reinvented its inbound program to drive record results for the business. You’ll learn the latest content personalization techniques, how to switch from a reach to impact focus, along with customer up-sell programs that delight customers, drive revenue and improve other key metrics.

While it’s easy to simply follow the leaders, strive to become a content marketing innovator and move from best practices to next practices.

Published in: Business, Technology

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
825
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
50
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. #cmworld “Content Marketing In the Age of the Empowered Customer” Rob Yoegel Content Marketing Director, Monetate
  • 2. #cmworld
  • 3. Fromaskingfordirections... #cmworld
  • 4. Togettingdirections #cmworld Togettingdirections...
  • 5. IntheAgeoftheEmpoweredCustomer, theruleshavechanged. #cmworld
  • 6. Onesize fitsall? #cmworld
  • 7. Onesize fitsnone! #cmworld
  • 8. The Apple Effect #cmworld
  • 9. Apps #cmworld
  • 10. #cmworld
  • 11. Customersareexpecting smarter,morerelevantexperiences. #cmworld
  • 12. Forthemarketerwhocandeliver, thecustomerwillrewardyou. #cmworld
  • 13. Source: eConsultancy 6% 33% 61% Yes, Definitely Yes, Somewhat No 94%ofcompaniesagreethat deliveringarelevantexperience ‘iscriticaltobusiness performance’ #cmworld
  • 14. Source: eConsultancy 19%Upliftinsales Bydeliveringmorerelevantandpersonalizedexperiences. #cmworld
  • 15. experiencematters Source: Gartner #cmworld
  • 16. Yourcustomersarenodifferent Yourcustomersarenodifferent. #cmworld
  • 17. Click-throughs MarketingInfluence Contact/DemoRequests Conversions #cmworld
  • 18. Itisimperativeforus toreinventourprograms toengagetheEmpoweredCustomer. Relevant. Smart. Impact. #cmworld
  • 19. TheMonetate ContentMarketing Program #cmworld
  • 20. #cmworld
  • 21. #cmworld
  • 22. #cmworld
  • 23. TippingPoint? 100% 75% 50% 25% 57% 40% 20% 75% 92% 100% MarketingInfluenceonRevenue 2010 2011 2012 2013 2014 2015 #cmworld
  • 24. Reach (Lead-gen) Impact (In-funnel) ReachingtheTippingPoint #cmworld
  • 25. Reach (Lead-gen) Impact (In-funnel) ReachingtheTippingPoint #cmworld
  • 26. #cmworld
  • 27. #cmworld
  • 28. TheReachEffect: Contactsat82%ofnewbusiness closedinthe1H2013attendedat leastonewebinar. #cmworld
  • 29. #cmworld
  • 30. Howwearerespondingtothe EmpoweredCustomer. #cmworld
  • 31. GreaterContentMarketingfocuson Impactvs.Reach. #cmworld
  • 32. Personalizeforourbestprospects. #cmworld
  • 33. REICompany Retail (Sporting Goods)Industry VP, EcommercePersona ContentProfile Actions Customer Stories Case Studies Videos Webinars PROSPECTOPTIMIZATIONPROGRAM Hero Sliders Visual Search Right Rail Content Blocks Copy #cmworld
  • 34. Don’tforgetabout existingcustomers. #cmworld
  • 35. #cmworld
  • 36. #cmworld
  • 37. TheResult: A225%increaseincontractsize directlyattributedtothiswebinar. #cmworld
  • 38. TheResult 6issues,3,029MQLs,influencedover $700Kinup-sellbusinessand $200Kinnewwins. #cmworld
  • 39. ContentProfile Actions Customer Stories Case Studies Videos Webinars CUSTOMERUP-SELLPROGRAM Insert Banner Recommendations PatagoniaCompany Retail (Sporting Goods)Industry VP, EcommercePersonas Merchandising Manager Web Operations #cmworld
  • 40. Yourcustomersarenodifferent StartYourMovefromBestPractices toNextPractices. #cmworld
  • 41. Techniquesfor ContentMarketers intheAgeofthe EmpoweredCustomer #cmworld
  • 42. 1.Conversion Events #cmworld
  • 43. 1.Conversion Events #cmworld
  • 44. 2.AttributionMapping #cmworld
  • 45. 100% 75% 50% 25% 3.Letthevoiceofyourcustomerguideyou Early Mid Late Infographic Case Study eBook Blog White Paper Webinar Research (EQ) ContentStage #cmworld
  • 46. 4.Deliverthesmart, relevantexperiences yourprospectsand customersdeserve #cmworld
  • 47. ContentMarketinginthe ageoftheempoweredconsumer. Relevant. Smart. Impact. #cmworld
  • 48. RobYoegel,ContentMarketingDirector @robyoegel robyoegel@monetate.com follow @monetate on monetate.com/resources ThankYou!
  • 49. #cmworld “Content Marketing In the Age of the Empowered Customer” Rob Yoegel Content Marketing Director, Monetate