Novaon Digital: Brand Experience Solution. We digitally transform brand experience with technology and creativity. Novaon Digital utilizes the power of Strategy, Technology Solutions and Creative Thinking to drive brand growth. Our inspiration comes from creating experiences that transform brands better, helping customers understand & appreciate your brand. With 16 years of experience serving more than 200 customers of VNR500 and 600 professionals, Novaon Digital solves two issues in parallel: "Re-design Brand Experience and Re-invent Brand Growth" with a high level of quality assurance. Currently, with positive recognition that is beyond clients’ expectation, we have been delivering services to many leading global and local brands in South East Asia market as following: Vinamilk, Panasonic, Hyundai, Toyota, Lexus, An Cuong, VP bank, Orion Vina, Micoem, Masterise… and many more.

1. March, 2022
Digitally transform brand experience with technology and creativity

2. JOURNEY
THE
EXPLORE
Brand experience
RESEARCH
Novaon Digital's ability
DESIGN
Brand future with Novaon Digital

3. Beforethepandemic,thepublicwasstillunfamiliarwithQRcodeswhich
now has replaced payment by cash, physical menus or data record.
Some experiences, like trying on new clothes when “still at home” was
said to be the story of the future. This experience involves trying on 3D
virtual outfits immediately at home just by clicking on any brand's
wardrobe. Nowadays, this is incredibly easy to imagine.
The customer’s approach has shifted dramatically in recent years.
They shop, trial, and interact with products/services without
seeing them in physical state or going to the store.
"There are old experiences that are always built up,
there are experiences in a new way..."

4. "In an era when new technologies such as virtual
reality, augmented reality, and the Metaverse digi-
tal universe are exploding, customers have high
expectations for new brand experiences.
Brands need to become sensitive to trends in
order to create unique experiences that meet
customer expectations, accumulating new ideas
on more modern platforms and tools."

5. UX CX BX
User
interaction
with the product
Customer
touchpoints with
the brand
throughout the
sales & use cycle
Accumulation
of CXs when
contacting or
using the brand
Design
Connectivity
Review
Feedback
On-site
consulting
Problem
Resolution
Sales
Strategy
Non-
Digital
Product
CSI
Store
Of
Office
Content
Strategy
Experience
Transforma-
tion
Marketing
Strategy
Business
Strategy
Technology
Application
Brand
Strategy
Digital
Strategy
Media
Strategy
Word Of
Mounth
Customer
Service
Brand Experience (BX) is the over-
all picture, which illustrates the
relationship of user experience
data with product (UX) and with
brand (CX).
Impressive and distinctive Brand
Experiences will keep your brand
in the customer's mind longer.

6. Brand Experience is a customer's perception of a
brand when they come into contact with a product
or brand. This perceived outcome can range from
very disappointed to very enjoyable.
Digital transformation Brand experience is a process
that connects “modern buyers” with New Thinking,
New Ideas and New Tech Knowledge in shaping
the brand.
N
e
w
t
h
i
n
k
i
n
g
N
e
w
i
d
e
a
N
e
w
t
e
c
h
n
o
l
o
g
y
Ability to
empathize
Capacity to
solve
Useful
function
Exciting
Content
Personalization
Eye-catching visuals
Seamless Multichannel
Quick Communication
Automatic
Data
Automation
Modern store
Punctual service
Brand
Satisfaction
Level of meeting customer’s needs
Disappointed
Intense
Satisfied

7. NOVAON
DIGITAL
Strategy
Brand
Experience
Technology
Marketing
Agencies
System
Intergrators
Tech
Application
Agencies
Novaon Digital is
Digitally transform Brand Experience
with Technology and Creativity
Novaon Digital utilizes the power of Strategy, Technology
Solutions and Creative Thinking to drive brand growth.
Our inspiration comes from creating experiences that
transform brands better, helping customers understand &
appreciate your brand.
DIGITALLY TRANSFORM
BRAND EXPERIENCE
WITH TECHNOLOGY
AND CREATIVITY Slogan

8. BRAND EXPERIENCE SOLUTIONS
PHILIPPINES INDONESIA
SINGAPORE
Data-driven
Creative Agency
ROI-driven
Media Agency
AI-Based
Influencer Marketing
Platform
Native
Adnetwork
for eCommerce
First Omnichannel
Virtual Assistant
Platform

9. RE
D
e
s
i
g
n
Brand Expe
r
i
e
n
c
e
I
nvent Grow
t
h
Your Next
Brand Strategy Your Next
Creative Campaign
Your Next
Ecommerce
Marketing
Your Next
Marketing
Platform
Your Next
Growth
Campaign
Novaon Digital Corporation provides a comprehensive
solution to effectively promote all aspects of Brand
Experience for businesses, with two core solutions:
Re-Design Brand Experience and Re-invent Growth.
Novaon Digital implements the Re-Design Brand Experience
solution, as well as the Re-invent Growth solution, with a high
levelofqualityassurance.Duringtheimplementationprocess
with customers, we constantly keep the following six core
valuesinmind:
Innovative Imaginative Insightful
Credible Customer
Centric
Certified

10. REDESIGNING
RE-INVENTING
1 Re-Design Your Next Brand Experience
2 Re-Design Your Next Creative Campaign
How to design a strategy to help elevate the brand on the digital platform?
Novaon Digital analyzes and evaluates the brand situation based on the
customer's business strategy and digital implementation capabilities, and
then, base on this basis, provide a strategic activation plan and directly
execute the plan.
Creativity plays a significant role in upgrading the brand experience.
Novaon Digital receives and analyzes definitions or "styles" from customers,
closely related to the set creative requirements. After having the data, we
use suitable digging insight method so as to propose breakthrough ideas
for the client's creative campaign.
3
Re-Invent Your Next Growth Campaign
Novaon Digital utilizes brand information and uses available technology advantages to
successfully set up and operate brand growth campaigns on digital platforms.
5
Re-Invent Your Next eCommerce Marketing
Activate demand sources on the brand's untapped eCommerce platform. Constantly test
tactics to drive campaign performance growth across the channel.
4
Re-Invent Your Next Marketing Platfrom
Novaon Digital helps clients design their own the most feasible Digital Marketing platform
and technology. We use the synergy strength of influencer marketing automation platform
(Onfluencer), omni-channel marketing management platform (OnMarketer), customer
relationship management platform (OnCustomer),... to achieve optimal efficiency in terms
of cost and quality.

11. Re-Design Brand Experience | YOUR NEXT BRAND STRATEGY
Description
How to design a strategy to help elevate the brand on the digital platform? Novaon Digital will analyze, evaluate the
brand situation based on the customer's business strategy and digital implementation capabilities, and then, based on
this basis, provide a strategic activation plan and directly execute the plan.
NovaonDigitalusesastrategicmodelofDigitalTransformationBrandExperience…
Approaches and Methods
Phase 1
Exploit Brand
Phase 2
Design Brand Strategy
Phase 3
Activate and execute campaign
Data on brand desire
Current strategy about
future vision
Brand suggestions
and inquiries
Current
ability
Benchmarking
Brand
Strategy
Map
BRAND VISION
Suggestion:
• Brand pillars
• Brand Objective
• Brand Activation
Match with:
• Organizational structure
• Product orientation
• Digital Trends
Market research
Brand, Products, Channel
User research
Customer Experience,
consumer behavior
Approach & Methodologies
Technology, Data, Process
Structure ...
Financial viability
of the brand
Initiative
on digital
transformation
Deployment plan
KPIs/Classify
KPIs
• Select dependent
factors
• Brief • Main
activities
• Timeline
• Quotation
• Related
KPIs
• Target
• Channel
• User
characteristics
• Resources
• Budget
• Optimize ROI
• Riskmanagement
plan
Roadmap
Execution Plan
Strategic
management
Deployment
Administration
Quality
Management
… with a coherent combination of resources:
Set up a plan according to the methodology.
Incorporating technology organizations.
Execution.

12. Re-Design Brand Experience | YOUR NEXT CREATIVE CAMPAIGN
Campaign creativity plays a significant role in upgrading the brand experience. Novaon Digital receives and analyzes creative
definition/ “style” from customers, closely related to the set creative requirement. After having all the data, we use the
method of deepening insight, proposing new and breakthrough ideas for the client's creative campaign.
Description
NovaonDigitalusestheCreativeToolboxmethodtomodelideasintovisualimages,helpingcustomersunderstand
theguidancesothattheysetcreativeprinciplesperfectlyfitwithbrandimage.
Empathize
• Interview
• Sketching portraits
• Understand customers
Define
• Set up a hypothetical model
• Determine the target
• Closing the problem
• Set a challenge
• Looking for customer pain
Test
• Learn the obstacles
• What works
• Redefining the role
• Modification and redesign
Propotype
• Replica
• Storyboards
• Simple test
• Fail fast
• Interate Quickly
Ideate
• Share ideas
• Gather all the ideas
• Classify: removal group, development group
• Clarifying ideas
• Choose the preferred option
1
2
5
3
4
Approaches and Methods

13. Re-Invent Brand Experience | YOUR NEXT GROWTH CAMPAIGN
Novaon Digital utilizes brand information and uses available technology advantages to successfully set up and operate brand
growth campaigns on digital platforms.
Description
Withmanyassessmentmethods,NovaonDigitalhelpscustomersunderstandtheirposition&growthpotentialin
thefieldofoperation…
... and conducts an analysis of the latest data, the data
with the strongest impact on the brand, to establish a
brand growth solution that fits the context and
requirements.
Approaches and Methods

14. Re-Invent Brand Experience | YOUR NEXT MARKETING PLATFORM
NovaonDigitalhelpsclientsdesigntheirownthemostfeasibleDigitalMarketingplatformandtechnology.Weusethesynergystrength
of influencer marketing automation platform (Onfluencer), omni-channel marketing management platform (OnMarketer), customer
relationshipmanagementplatform(OnCustomer),...toachieveoptimal efficiency in terms of cost and quality.
Description
Novaon uses the platform system and partner network to create value-added for the brand. Brands are
advised on how to find and develop new channels to increase their contact area with users.
Data
Analysis
Trend
Channel
Definition
Benchmarking
Re-invent
Marketing
Platform
B
R
A
N
D
P
R
O
B
L
EM
Approaches and Methods
Valueforthebrand

15. Novaon Digital establishes
4 basic steps to choose and
optimize the brand experience
on the eCommerce platform:
• Requirement analysis
• Technology selection
• Platform Deployment
• Marketing and Optimization
Re-Invent Brand Experience | YOUR NEXT ECOMMERCE MARKETING
Activate untapped customer eCommerce demand sources to drive growth and help brands optimize eCommerce campaign
performance. Novaon Digital continuously tests, quickly optimizes this form, allocates tactics with the highest accuracy and
transparency.
Description
Approaches and Methods

16. 16 YEARS OF
EXPERIENCE US
200+
CUSTOMERS
OF VNR500
600+
PROFESSIONALS
ACHIEVEMENTS
AWARDS
SAO KHUE
AWARD
SAO KHUE
AWARD
TOP 50 BEST
SOLUTIONS
AWARD 2021
TOP 50 BEST
SOLUTIONS
AWARD 2021
TOP 10
MADE IN VIETNAM
NUMBER
PRODUCTS
TOP 10
MADE IN VIETNAM
NUMBER
PRODUCTS
TOP 50
FAST 500
3 YEARS IN
CONTINUOUS
TOP 50
FAST 500
3 YEARS IN
CONTINUOUS
TOP 12
PRESTIGE DIGITAL
FOUNDATION
BUSINESSES
TOP 12
PRESTIGE DIGITAL
FOUNDATION
BUSINESSES
VIETNAMESE
TALENTS CONTEST
FINAL ROUND
2020
VIETNAMESE
TALENTS CONTEST
FINAL ROUND
2020

17. RETAIL INDUSTRY
AUTOMOBILE &
MOTOBIKE BANK REAL ESTATE

18. THE BEST WORKS
WE HAVE DONE.
CURATED FOR
YOURS TRULY

19. CASE STUDY
Customer
Services from
Novaon Digital
Strategic
Management
Deployment
Administration
Quality
Control
Looking for a solution
Upgrade the player’s
experience in the
campaign’s promotion
Searching for a cost-optimized operating
method in the following stages: players
participate in the program, brands pay &
announce results to players.
Analyzing player behav-
ior data across platforms,
thereby choosing the
most suitable platform
Implement QR code,
directly connect
customers with brands
via Zalo, Messenger
All experiences of QR code
and reward payment are
smooth and minimalist
Build automated
communication flow
Chatbot via Zalo
OA, Messenger
Automatic chat
stream with
only 0,1s on
Zalo, Messenger
Reach the
player again
CRM
Building a data
storage system that
connects directly to
the platform
Free reward/
participation message
system set up
The “communication
cost” between the
customer and the
brand is 0 VND
O2O Solution Marketing Automation
Control the
accuracy and
transparency in
the program.
• Saving operating time and operating personnel for the brand
• Shortening the way players and brands find each other. Creating the most "pleasant" experience for customers
• Millions of customer data is collected for free and intelligently stored
Value
received
| RE-INVENT GROWTH CAMPAIGN & MARKETING PLATFORM

20. CASE STUDY
Customer
Services from
Novaon Digital
Strategic
Management
Deployment
Administration
Penetrating the Vietnamese
market, the brand needs to
increase its recognition in
this new market.
Finding platforms/touchpoints close to
users, removing local barriers in Vietnam.
Cross-platform user
behavior analysis ->
Split Mini campaign
Using KOC to participate
in product reviews
Searching &
recommending
influencer portrait
by AI algorithm
Booking
Influencer
Creating
content for
influencer
Hashtag challenge
on tiktok, facebook,
instagram
Combine eCommerce
With a big sale event:
9.9, 10.10
Controlling the operation
of the KOC, ensure that
the recommended
Guideline is correct
Product Launching
Strategy
Influencer Marketing
| RE-INVENT GROWTH CAMPAIGN & MARKETING PLATFORM
• The brand appeared quickly and simultaneously, making it easy for customers to accept this new appearance
• The brand credibility and brand trust metrics increased significantly when using KOC Marketing
• Effectively increase Focallure's market share in Vietnam
Value
received

21. Bảo Ngọc
Re-designeCommerceMarketing
San Remo
Re-designMarketingPlatform
Monster energy
Re-designCreativeCampaign
Bổ phế Nam Hà
Re-designGrowthCampaign
COMET
Re-designMarketingPlatform
An Cường
Re-designBrandExperience
BIZS Plus
Re-designGrowthCampaign
ANECO
Re-designCreativeCampaign

22. Website
www.novaondigital.com
LinkedIn
linkedin/novaondigital
Facebook
fb.com/novaoncomm
Youtube
NovaonComm
Data-drivenCreativeAgency
View us
View us
View us
View us

23. 5 OFFICES - 4 COUNTRIES
1. Hanoi City
CIC Building, No. 2, 219 Trung Kinh, Yen Hoa,
Cau Giay, Hanoi.
2. Ho Chi Minh City
7th Floor, MB AMC Building, 538 Cach Mang Thang 8 Street,
Ward 11, District 03, Ho Chi Minh City VietNam.
3. Singapore
5001 Beach Road, Golden Mile Complex,
#08-10, Singapore 199588
4. Indonesia
Citylofts Sudirman, 23rd floor Unit 2315 Jl. K.H. Mas Mansyur
No.121, RT.10/RW.11, Karet Tengsin, Tanahabang, Kota Jakarta Pusat,
Daerah Khusus Ibukota Jakarta 10250
5. Philippines
Unit 12-B El Tower (Pet Plans Building) 444 EDSA, Guadalupe Viejo,
Makati City, Philippines.

24. THANK YOU!
It is a pleasure to cooperate and gain a better
understanding of Novaon Digital. We would
love to make you understand more about
our latest brand strategy.