Catalogue Marketing

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Catalogue Marketing

  1. 2. <ul><li>NextBee Media </li></ul><ul><li>Software Platform For Word of Mouth Marketing </li></ul>
  2. 3. <ul><li>Introduction to catalog marketing </li></ul><ul><li>Cost for running a campaign </li></ul><ul><li>Timeframe to see results </li></ul><ul><li>Suggested approach </li></ul><ul><li>Tips and tactics </li></ul><ul><li>Alternatives </li></ul>Outline
  3. 4. <ul><li>Catalog marketing is one of the most powerful forms of marketing </li></ul><ul><li>Catalog campaign drives higher sales if accompanied with an online campaign </li></ul>Introduction to Catalog Marketing
  4. 5. <ul><li>Print your own catalog – High cost </li></ul><ul><li>Buy space in other catalogs – Low cost </li></ul><ul><li>Print your own catalog and sell space in it – Offset your expenses </li></ul>Cost for running a catalog marketing campaign
  5. 6. <ul><li>Photographing products </li></ul><ul><li>Writing description </li></ul><ul><li>Publishing </li></ul><ul><li>Distribution </li></ul>Steps to set up you campaign
  6. 7. <ul><li>Set up an online store before distributing catalog </li></ul><ul><li>Target the right audience and understand their buying needs </li></ul><ul><li>Set up a proper distribution channel for your catalog </li></ul>Suggested approach
  7. 8. <ul><li>Cut down on production cost of the catalog by using a home set up </li></ul><ul><li>Use a software program to track and compile the sales data and review the campaign </li></ul><ul><li>Additional channels </li></ul><ul><li>Build a good e-commerce website </li></ul><ul><li>Sign up for programs like Google’s Adwords </li></ul>Tips and tactics
  8. 9. <ul><li>In a snap, host </li></ul><ul><li>Referral Widgets </li></ul><ul><li>Reward Programs </li></ul><ul><li>Product Reviews </li></ul><ul><li>Contests </li></ul><ul><li>and much more… </li></ul>NextBee Media © Next Bee LLC - Visit us at NextBee.com
  9. 10. Thank you Do visit us at www.nextbee.com today ..

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