Social Media 101

Rhet Turnbull 26 January 2010

Blah BLAH! Blah BLAH Blah Blah Blah Blah Blah Blah Social Media

Privacy? STOP! OPSEC! TWEET! Flickr? LinkedIn? Fad Should I? Facebook? Who cares? Social Media

First, some numbers

World Population 1,335,007,550 1,198,003,000 350,000,000 308,405,000

500,000

500,000 New Facebook users

500,000 New Facebook users EVERY SINGLE DAY

3.5 Billion Pieces of content shared each week

14,000,000

14,000,000 Articles on Wikipedia

200,000,000

200,000,000 Blogs

27.3 Million

27.3 Million Tweets per day on Twitter

80% Companies that used LinkedIn to recruit workers

1 out of 8

1 out of 8 Married couples in the U.S. last year that met via social media

13 hours

13 hours Amount of video uploaded to YouTube every minute

88% of teens use social networks every day

88% of teens use social networks every day 50% would consider access to social networks when considering a job offer

OK, so a lot of people are using this Social Media thing...

But what is it?

Ofﬁcially, “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web- based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).” Wikipedia

Ofﬁcially, “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web- based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).” Wikipedia BLAH BLAH BLAH

It’s also a fancy way to describe the bazillions of conversations people are having online right now

Social Media = Communication

From Social Media Marketing by Stephen Davies

It’s About Being Human • Communication • Connections • Collaboration • Collective Wisdom • Contributing • Community

From Social Media Bootcamp by Wendy Maynard

It’s not about SHOUTING

It’s about the narrative It’s about listening It’s about being part of the conversation

Social Media is a Conversation

The Conversation is powered by • Social Networks • Blogs • Wikis • Podcasts • Photo sharing • Video sharing From The Conversation by Tactica Interactive Communcation

The Conversation is NOT CONTROLLED

The Conversation is NOT ORGANIZED

The Conversation is NOT ON MESSAGE

The Conversation is ● Organic ● Vibrant ● Emergent

How do I take part in the conversation?

•Listen • Listen • Listen

LISTEN!

ENGAGE!

What tools can I use?

Asks one question: What’s on your mind? You share thoughts, links, photos, personal information with your “friends” – your network of friends, colleagues, associates

Asks one question: What’s happening? 140 Only 140 characters to answer the question Others choose to “follow” your tweets

• Professional Networking • Connections • Your Resume • Recruiting

Share photos Become your own publisher Publish a mini-blog Become your own TV station

All these things are just tools Use the right one for the job

Does your paycheck depend on selling something (or a message)?

14% < 78%

14% people who trust advertisements < 78%

14% people who trust advertisements < 78% people who trust recommendations from other people

78% > 14%

Social Media is Word of Mouth on STEROIDS

Does your job involve helping people?

• Communicate • Connect • Collaborate • Collective Wisdom • Contributions • Community

Social Media and the Air Force http://www.af.mil/socialmedia.asp

Don’t forget that it’s a conversation! Using Social Media as just another broadcast channel isn’t using Social Media Really? “Airmen Social Media Metrics” Really?

“We want to be part of the conversation” Someone in DoD gets it

Not everyone at DoD gets it

Unless you use the Authorized Version Chirp is a Government experiment based on Twitter

We’ve come to believe that messages are something we can launch downrange like a rocket, something we can ﬁre for effect. They are not. Good communication runs both ways. It’s not about telling our story. We must also be better listeners.... We cannot capture hearts and minds. We must engage them. –Admiral Mike Mullen

ADM Mullen gets it The enemy gets it If the Air Force doesn’t get it, it won’t matter how many F-22s we have

Remember, It’s about the CONVERSATION

If you do not tell your own story

If you do not tell your own story someone else will

Some ﬁnal thoughts from the stream

So, what’s your USAFA Association of Graduates Heartland LeMay Chapter doing? And Why?

• Communication • Connections • Collaboration • Collective Wisdom • Contributing • Community Candidates Cadets Grads

Heartland-LeMay Chapter http://twitter.com/usafaheartland http://tinyurl.com/usafaheartland http://www.ﬂickr.com/photos/usafaheartland

Connect with Me http://twitter.com/RhetTbull http://www.facebook.com/RhetTbull http://rhettbull.tumblr.com/ rturnbull@gmail.com

Inspiration / Credits Social Media Is...Social Media Is Not James Ball http://www.slideshare.net/JamesBall/social-media-issocial-media-is-not-2954562 Social Media Bootcamp_Portland Wendy Maynard http://www.slideshare.net/wendymaynard/social-media-bootcampportland Social Media Marketing Stephen Davies http://www.slideshare.net/3wpr/social-media-marketing-2461438 The Conversation - An Introduction to Social Media Kevin Glasier http://www.slideshare.net/tactica_inc/the-conversation-an-introduction-to-social- media-presentation

Inspiration / Credits Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded What The F**K is Social Media? Marta Kagan http://www.slideshare.net/mzkagan/what-the-fk-social-media

Photo Credits US Air Force Photo/Tech Sgt Charles Larkin Sr. http://www.sxc.hu/photo/1228973 http://www.sxc.hu/photo/796235 http://www.sxc.hu/photo/1191196 guillermo ossa http://www.sxc.hu/photo/830331 Thiago Felipe Festa

Photo Credits http://www.flickr.com/photos/malingering/69848082/ http://www.flickr.com/photos/robsv/2819545016/ http://www.flickr.com/photos/niclindh/1389750548/ http://www.flickr.com/photos/katej/1311263399/

Photo Credits http://www.flickr.com/photos/bluespf42/2566739160/ http://www.flickr.com/photos/leonrw/3709925568/ http://www.flickr.com/photos/mythoto/2042150488/ http://www.flickr.com/photos/oakridgelab/4092902554/

Social Media 101

by Rhet Turnbull on Jan 26, 2010

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Social Media 101 — Presentation Transcript