Social Media 101
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Social Media 101

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Talk given to US Air Force Academy Association of Graduates Omaha chapter on 26 Jan 2010. Covers Social Media 101 + a few issues specific to Air Force/Department of Defense.

Talk given to US Air Force Academy Association of Graduates Omaha chapter on 26 Jan 2010. Covers Social Media 101 + a few issues specific to Air Force/Department of Defense.

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Social Media 101 Social Media 101 Presentation Transcript

  • Rhet Turnbull 26 January 2010
  • Blah BLAH! Blah BLAH Blah Blah Blah Blah Blah Blah Social Media
  • Privacy? STOP! OPSEC! TWEET! Flickr? LinkedIn? Fad Should I? Facebook? Who cares? Social Media
  • First, some numbers
  • World Population 1,335,007,550 1,198,003,000 350,000,000 308,405,000
  • 500,000
  • 500,000 New Facebook users
  • 500,000 New Facebook users EVERY SINGLE DAY
  • 3.5 Billion Pieces of content shared each week
  • 14,000,000
  • 14,000,000 Articles on Wikipedia
  • 200,000,000
  • 200,000,000 Blogs
  • 27.3 Million
  • 27.3 Million Tweets per day on Twitter
  • 80%
  • 80% Companies that used LinkedIn to recruit workers
  • 1 out of 8
  • 1 out of 8 Married couples in the U.S. last year that met via social media
  • 13 hours
  • 13 hours Amount of video uploaded to YouTube every minute
  • 88%
  • 88% of teens use social networks every day
  • 88% of teens use social networks every day 50% would consider access to social networks when considering a job offer
  • OK, so a lot of people are using this Social Media thing...
  • But what is it?
  • Officially, “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web- based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).” Wikipedia
  • Officially, “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web- based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).” Wikipedia BLAH BLAH BLAH
  • It’s also a fancy way to describe the bazillions of conversations people are having online right now
  • Social Media = Communication
  • From Social Media Marketing by Stephen Davies
  • From Social Media Marketing by Stephen Davies
  • It’s About Being Human • Communication • Connections • Collaboration • Collective Wisdom • Contributing • Community
  • From Social Media Bootcamp by Wendy Maynard
  • From Social Media Bootcamp by Wendy Maynard
  • From Social Media Bootcamp by Wendy Maynard
  • It’s not about SHOUTING
  • It’s about the narrative It’s about listening It’s about being part of the conversation
  • Social Media is a Conversation
  • The Conversation is powered by • Social Networks • Blogs • Wikis • Podcasts • Photo sharing • Video sharing From The Conversation by Tactica Interactive Communcation
  • The Conversation is NOT CONTROLLED
  • The Conversation is NOT ORGANIZED
  • The Conversation is NOT ON MESSAGE
  • The Conversation is ● Organic ● Vibrant ● Emergent
  • How do I take part in the conversation?
  • •Listen • Listen • Listen
  • LISTEN!
  • ENGAGE!
  • What tools can I use?
  • Asks one question: What’s on your mind? You share thoughts, links, photos, personal information with your “friends” – your network of friends, colleagues, associates
  • Asks one question: What’s happening? 140 Only 140 characters to answer the question Others choose to “follow” your tweets
  • • Professional Networking • Connections • Your Resume • Recruiting
  • Share photos Become your own publisher Publish a mini-blog Become your own TV station
  • All these things are just tools Use the right one for the job
  • Does your paycheck depend on selling something (or a message)?
  • 14% < 78%
  • 14% people who trust advertisements < 78%
  • 14% people who trust advertisements < 78% people who trust recommendations from other people
  • 78% > 14%
  • 78% > 14%
  • Social Media is Word of Mouth on STEROIDS
  • Does your job involve helping people?
  • • Communicate • Connect • Collaborate • Collective Wisdom • Contributions • Community
  • Social Media and the Air Force http://www.af.mil/socialmedia.asp
  • Don’t forget that it’s a conversation! Using Social Media as just another broadcast channel isn’t using Social Media Really? “Airmen Social Media Metrics” Really?
  • “We want to be part of the conversation” Someone in DoD gets it
  • Not everyone at DoD gets it
  • Unless you use the Authorized Version Chirp is a Government experiment based on Twitter
  • We’ve come to believe that messages are something we can launch downrange like a rocket, something we can fire for effect. They are not. Good communication runs both ways. It’s not about telling our story. We must also be better listeners.... We cannot capture hearts and minds. We must engage them. –Admiral Mike Mullen
  • ADM Mullen gets it The enemy gets it If the Air Force doesn’t get it, it won’t matter how many F-22s we have
  • Remember, It’s about the CONVERSATION
  • If you do not tell your own story
  • If you do not tell your own story someone else will
  • Some final thoughts from the stream
  • So, what’s your USAFA Association of Graduates Heartland LeMay Chapter doing? And Why?
  • • Communication • Connections • Collaboration • Collective Wisdom • Contributing • Community Candidates Cadets Grads
  • Heartland-LeMay Chapter http://twitter.com/usafaheartland http://tinyurl.com/usafaheartland http://www.flickr.com/photos/usafaheartland
  • Connect with Me http://twitter.com/RhetTbull http://www.facebook.com/RhetTbull http://rhettbull.tumblr.com/ rturnbull@gmail.com
  • Inspiration / Credits Social Media Is...Social Media Is Not James Ball http://www.slideshare.net/JamesBall/social-media-issocial-media-is-not-2954562 Social Media Bootcamp_Portland Wendy Maynard http://www.slideshare.net/wendymaynard/social-media-bootcampportland Social Media Marketing Stephen Davies http://www.slideshare.net/3wpr/social-media-marketing-2461438 The Conversation - An Introduction to Social Media Kevin Glasier http://www.slideshare.net/tactica_inc/the-conversation-an-introduction-to-social- media-presentation
  • Inspiration / Credits Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded What The F**K is Social Media? Marta Kagan http://www.slideshare.net/mzkagan/what-the-fk-social-media
  • Photo Credits US Air Force Photo/Tech Sgt Charles Larkin Sr. http://www.sxc.hu/photo/1228973 http://www.sxc.hu/photo/796235 http://www.sxc.hu/photo/1191196 guillermo ossa http://www.sxc.hu/photo/830331 Thiago Felipe Festa
  • Photo Credits http://www.flickr.com/photos/malingering/69848082/ http://www.flickr.com/photos/robsv/2819545016/ http://www.flickr.com/photos/niclindh/1389750548/ http://www.flickr.com/photos/katej/1311263399/
  • Photo Credits http://www.flickr.com/photos/bluespf42/2566739160/ http://www.flickr.com/photos/leonrw/3709925568/ http://www.flickr.com/photos/mythoto/2042150488/ http://www.flickr.com/photos/oakridgelab/4092902554/