0
Rhet Turnbull
26 January 2010
Blah    BLAH!
Blah                           BLAH           Blah



               Blah   Blah
                           ...
Privacy?     STOP!
OPSEC!
                                          TWEET!              Flickr?



                     Li...
First, some numbers
World Population
    1,335,007,550

    1,198,003,000
      350,000,000
      308,405,000
500,000
500,000
New Facebook users
500,000
New Facebook users

  EVERY SINGLE DAY
3.5 Billion
Pieces of content
shared each week
14,000,000
14,000,000
Articles on Wikipedia
200,000,000
200,000,000
Blogs
27.3 Million
27.3 Million

Tweets per day on Twitter
80%
80%
   Companies that used
LinkedIn to recruit workers
1 out of 8
1 out of 8




    Married couples in the U.S.
last year that met via social media
13 hours
13 hours
Amount of video uploaded to
    YouTube every minute
88%
88%   of teens use social
      networks every day
88%       of teens use social
          networks every day


50% would consider access
  to social networks when
   consid...
OK, so a lot of people
    are using this
 Social Media thing...
But what is it?
Officially, “Social media is media designed to be
disseminated through social interaction, created
using highly accessible ...
Officially, “Social media is media designed to be
disseminated through social interaction, created
using highly accessible ...
It’s also a
fancy way to
describe the
bazillions of
conversations
people are
having online
right now
Social Media = Communication
From Social Media Marketing by Stephen Davies
From Social Media Marketing by Stephen Davies
It’s About Being Human
              • Communication
              • Connections
              • Collaboration
           ...
From Social Media Bootcamp by Wendy Maynard
From Social Media Bootcamp by Wendy Maynard
From Social Media Bootcamp by Wendy Maynard
It’s not
   about
SHOUTING
It’s about the narrative

    It’s about listening

It’s about being part of the
       conversation
Social Media is a
 Conversation
The Conversation is powered by


•   Social Networks

•   Blogs

•   Wikis

•   Podcasts

•   Photo sharing

•   Video sha...
The Conversation is




NOT CONTROLLED
The Conversation is




NOT ORGANIZED
The Conversation is




NOT ON MESSAGE
The Conversation is




● Organic   ● Vibrant   ● Emergent
How do I take part in
 the conversation?
•Listen

• Listen

• Listen
LISTEN!
ENGAGE!
What tools can I use?
Asks one question: What’s on your mind?

   You share thoughts, links, photos, personal
information with your “friends” – ...
Asks one question: What’s happening?



140 Only 140 characters to answer the question

  Others choose to
“follow” your t...
• Professional
  Networking

• Connections
• Your Resume
• Recruiting
Share photos



Become your
own publisher



                      Publish a mini-blog



      Become your
     own TV st...
All these things are just tools
Use the right one for the job
Does your paycheck
 depend on selling
    something
  (or a message)?
14%
      <
          78%
14%   people who trust
       advertisements


      <
             78%
14%         people who trust
             advertisements


           <
                    78%
 people who trust
recommen...
78% > 14%
78% > 14%
Social Media
     is
Word of Mouth
     on
 STEROIDS
Does your job involve
  helping people?
• Communicate
• Connect
• Collaborate
• Collective Wisdom
• Contributions
• Community
Social Media
                 and the
                Air Force


http://www.af.mil/socialmedia.asp
Don’t forget that
it’s a conversation!
Using Social Media
   as just another
 broadcast channel
      isn’t using
    Soci...
“We want to be part of the conversation”




     Someone in DoD gets it
Not everyone at DoD gets it
Unless you use the Authorized Version




Chirp is a Government experiment based on Twitter
We’ve come to believe that
messages are something we can
launch downrange like a rocket,
something we can fire for effect.
...
ADM Mullen gets it

The enemy gets it

If the Air Force doesn’t
get it, it won’t matter
how many F-22s we have
Remember,
 It’s about the
CONVERSATION
If you do not tell
 your own story
If you do not tell
 your own story

someone else will
Some final thoughts
 from the stream
So, what’s your
USAFA Association of
Graduates Heartland
  LeMay Chapter
       doing?
    And Why?
• Communication
              • Connections
              • Collaboration
              • Collective Wisdom
              ...
Heartland-LeMay Chapter




http://twitter.com/usafaheartland



http://tinyurl.com/usafaheartland



http://www.flickr.com...
Connect with Me
     http://twitter.com/RhetTbull


  http://www.facebook.com/RhetTbull


      http://rhettbull.tumblr.co...
Inspiration / Credits
 Social Media Is...Social Media Is Not
 James Ball
 http://www.slideshare.net/JamesBall/social-media...
Inspiration / Credits
  Social Media Revolution
  http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded




 ...
Photo Credits
US Air Force Photo/Tech Sgt Charles Larkin Sr.




http://www.sxc.hu/photo/1228973




http://www.sxc.hu/pho...
Photo Credits
http://www.flickr.com/photos/malingering/69848082/




http://www.flickr.com/photos/robsv/2819545016/




http...
Photo Credits

http://www.flickr.com/photos/bluespf42/2566739160/




http://www.flickr.com/photos/leonrw/3709925568/




ht...
Social Media 101
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Social Media 101
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Social Media 101

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Talk given to US Air Force Academy Association of Graduates Omaha chapter on 26 Jan 2010. Covers Social Media 101 + a few issues specific to Air Force/Department of Defense.

Published in: Technology, Business

Transcript of "Social Media 101"

  1. 1. Rhet Turnbull 26 January 2010
  2. 2. Blah BLAH! Blah BLAH Blah Blah Blah Blah Blah Blah Social Media
  3. 3. Privacy? STOP! OPSEC! TWEET! Flickr? LinkedIn? Fad Should I? Facebook? Who cares? Social Media
  4. 4. First, some numbers
  5. 5. World Population 1,335,007,550 1,198,003,000 350,000,000 308,405,000
  6. 6. 500,000
  7. 7. 500,000 New Facebook users
  8. 8. 500,000 New Facebook users EVERY SINGLE DAY
  9. 9. 3.5 Billion Pieces of content shared each week
  10. 10. 14,000,000
  11. 11. 14,000,000 Articles on Wikipedia
  12. 12. 200,000,000
  13. 13. 200,000,000 Blogs
  14. 14. 27.3 Million
  15. 15. 27.3 Million Tweets per day on Twitter
  16. 16. 80%
  17. 17. 80% Companies that used LinkedIn to recruit workers
  18. 18. 1 out of 8
  19. 19. 1 out of 8 Married couples in the U.S. last year that met via social media
  20. 20. 13 hours
  21. 21. 13 hours Amount of video uploaded to YouTube every minute
  22. 22. 88%
  23. 23. 88% of teens use social networks every day
  24. 24. 88% of teens use social networks every day 50% would consider access to social networks when considering a job offer
  25. 25. OK, so a lot of people are using this Social Media thing...
  26. 26. But what is it?
  27. 27. Officially, “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web- based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).” Wikipedia
  28. 28. Officially, “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web- based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).” Wikipedia BLAH BLAH BLAH
  29. 29. It’s also a fancy way to describe the bazillions of conversations people are having online right now
  30. 30. Social Media = Communication
  31. 31. From Social Media Marketing by Stephen Davies
  32. 32. From Social Media Marketing by Stephen Davies
  33. 33. It’s About Being Human • Communication • Connections • Collaboration • Collective Wisdom • Contributing • Community
  34. 34. From Social Media Bootcamp by Wendy Maynard
  35. 35. From Social Media Bootcamp by Wendy Maynard
  36. 36. From Social Media Bootcamp by Wendy Maynard
  37. 37. It’s not about SHOUTING
  38. 38. It’s about the narrative It’s about listening It’s about being part of the conversation
  39. 39. Social Media is a Conversation
  40. 40. The Conversation is powered by • Social Networks • Blogs • Wikis • Podcasts • Photo sharing • Video sharing From The Conversation by Tactica Interactive Communcation
  41. 41. The Conversation is NOT CONTROLLED
  42. 42. The Conversation is NOT ORGANIZED
  43. 43. The Conversation is NOT ON MESSAGE
  44. 44. The Conversation is ● Organic ● Vibrant ● Emergent
  45. 45. How do I take part in the conversation?
  46. 46. •Listen • Listen • Listen
  47. 47. LISTEN!
  48. 48. ENGAGE!
  49. 49. What tools can I use?
  50. 50. Asks one question: What’s on your mind? You share thoughts, links, photos, personal information with your “friends” – your network of friends, colleagues, associates
  51. 51. Asks one question: What’s happening? 140 Only 140 characters to answer the question Others choose to “follow” your tweets
  52. 52. • Professional Networking • Connections • Your Resume • Recruiting
  53. 53. Share photos Become your own publisher Publish a mini-blog Become your own TV station
  54. 54. All these things are just tools Use the right one for the job
  55. 55. Does your paycheck depend on selling something (or a message)?
  56. 56. 14% < 78%
  57. 57. 14% people who trust advertisements < 78%
  58. 58. 14% people who trust advertisements < 78% people who trust recommendations from other people
  59. 59. 78% > 14%
  60. 60. 78% > 14%
  61. 61. Social Media is Word of Mouth on STEROIDS
  62. 62. Does your job involve helping people?
  63. 63. • Communicate • Connect • Collaborate • Collective Wisdom • Contributions • Community
  64. 64. Social Media and the Air Force http://www.af.mil/socialmedia.asp
  65. 65. Don’t forget that it’s a conversation! Using Social Media as just another broadcast channel isn’t using Social Media Really? “Airmen Social Media Metrics” Really?
  66. 66. “We want to be part of the conversation” Someone in DoD gets it
  67. 67. Not everyone at DoD gets it
  68. 68. Unless you use the Authorized Version Chirp is a Government experiment based on Twitter
  69. 69. We’ve come to believe that messages are something we can launch downrange like a rocket, something we can fire for effect. They are not. Good communication runs both ways. It’s not about telling our story. We must also be better listeners.... We cannot capture hearts and minds. We must engage them. –Admiral Mike Mullen
  70. 70. ADM Mullen gets it The enemy gets it If the Air Force doesn’t get it, it won’t matter how many F-22s we have
  71. 71. Remember, It’s about the CONVERSATION
  72. 72. If you do not tell your own story
  73. 73. If you do not tell your own story someone else will
  74. 74. Some final thoughts from the stream
  75. 75. So, what’s your USAFA Association of Graduates Heartland LeMay Chapter doing? And Why?
  76. 76. • Communication • Connections • Collaboration • Collective Wisdom • Contributing • Community Candidates Cadets Grads
  77. 77. Heartland-LeMay Chapter http://twitter.com/usafaheartland http://tinyurl.com/usafaheartland http://www.flickr.com/photos/usafaheartland
  78. 78. Connect with Me http://twitter.com/RhetTbull http://www.facebook.com/RhetTbull http://rhettbull.tumblr.com/ rturnbull@gmail.com
  79. 79. Inspiration / Credits Social Media Is...Social Media Is Not James Ball http://www.slideshare.net/JamesBall/social-media-issocial-media-is-not-2954562 Social Media Bootcamp_Portland Wendy Maynard http://www.slideshare.net/wendymaynard/social-media-bootcampportland Social Media Marketing Stephen Davies http://www.slideshare.net/3wpr/social-media-marketing-2461438 The Conversation - An Introduction to Social Media Kevin Glasier http://www.slideshare.net/tactica_inc/the-conversation-an-introduction-to-social- media-presentation
  80. 80. Inspiration / Credits Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded What The F**K is Social Media? Marta Kagan http://www.slideshare.net/mzkagan/what-the-fk-social-media
  81. 81. Photo Credits US Air Force Photo/Tech Sgt Charles Larkin Sr. http://www.sxc.hu/photo/1228973 http://www.sxc.hu/photo/796235 http://www.sxc.hu/photo/1191196 guillermo ossa http://www.sxc.hu/photo/830331 Thiago Felipe Festa
  82. 82. Photo Credits http://www.flickr.com/photos/malingering/69848082/ http://www.flickr.com/photos/robsv/2819545016/ http://www.flickr.com/photos/niclindh/1389750548/ http://www.flickr.com/photos/katej/1311263399/
  83. 83. Photo Credits http://www.flickr.com/photos/bluespf42/2566739160/ http://www.flickr.com/photos/leonrw/3709925568/ http://www.flickr.com/photos/mythoto/2042150488/ http://www.flickr.com/photos/oakridgelab/4092902554/
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