The document summarizes the results of a survey about the source of new ideas in market research. The survey found that most ideas come from the intersection of business problems and research innovations. Researchers are identifying new methods, measures, and software to solve business issues. The survey also found that market researchers consider Seth Godin the most relevant person today and that blogs, LinkedIn, and Twitter are the most common sources of information about new market research.

1. Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
Where do market research ideas come from?
A report based on the NewMR survey
Andrew Jeavons
Survey Analytics
USA
Gold Sponsor of The
Festival of NewMR

2. Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
The Source of MR Ideas
• Where does the leading edge of MR get its
ideas and inspiration from?
– Academics or business? Technology or people? From
inside or outside market research?
• Step 1, online discussion
• Step 2, a survey amongst the ‘informed’
– Distributed by NewMR, GreenBook & Research Access
Not a representative view of the industry, a snapshot of people
involved in change & discussion of advances in market research

3. Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
What do you think?
“I think the biggest
driver has been new
technology”
“Most of the advances have
come from advances in
available data.”
“I believe most of the ideas & advances happen at the cross-roads of
real business issues and market research innovation... in other words,
the researchers are identifying new or better methods / measures /
software to solve a current business issue.”

4. Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
Books that Impact MR
This Decade (32%)Last Decade (32%)

5. Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
Information and Influence
Q: Who is most relevant to todays market researcher?
A: 45% say Seth Godin
Q: Where do you get your
information about new market
research?
• 44% Blogs
• 19% Linkedin
• 17% Twitter
• 9% Other

6. Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
MR in the Future

7. Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
THANK YOU
Andrew Jeavons
Survey Analytics
USA

8. Andrew Jeavons, Survey Analytics, USA
Festival of NewMR 2013 - Main Stage
Q & A
Andrew Jeavons
CEO at Survey Analytics