Ankit mr report

MARKETING RESEARCH
PROJECT REPORT
ON
YOUTH PERCEPTION ON HERBAL PRODUCT
A report submitted to IIMT, Greater Noida as a partial fulfillment of full
time Post Graduate Diploma in Management.
ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY
GREATER NOIDA
SUBMITTED TO: SUBMITTED BY:
Dr.D.K.Garg ANKIT SRIVASTAV
Chairman, 20th Batch
IIMT, GreaterNoida ENR NO. 20015
ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY
1-A, Knowledge Park 1, Greater Noida, Gautam Budh Nagar

ACKNOWLEDGEMENT
This marketing research project has been made possible through the direct and
indirect cooperation of various persons for whom I wish to express my
appreciation and gratitude.
First and foremost, our intellectual debt is to this academic curriculum of ISHAN
INSTITUTE OF MANAGEMENT & TECHNOLOGY in which the institute
has included such a type of project in the emerging field of management.
We are thankful to chairman sir Dr. D. K. Garg(Chairman Sir) who has allowed
me to conduct a research on “YOUTH PERCEPTION ON HERBAL
PRODUCT”.
I also take this opportunity to express my sincere gratitude to marketing research
faculty Mrs. Shilpi Mam.

DECLARATION
I Ankit Srivastav students of Ishan Institute of Managementand Technology,
GreaterNoida, (U.P.) hereby declared that project entitled
“YOUTH PERCEPTION ON HERBAL PRODUCT”.
is original work carried by us for the partial fulfillment of Postgraduate diploma in
Business Management under the guidance of Mrs.Shilpi mam.
It is the original project & respondents are original & we have followed all the
guidance & instructions issued by institute time to time for the preparation of this
project. It is further submitted that the questionnaire has been filled by the
respondent in our presence only. The compilation of all information and data are
accurate, if it is found that anything is wrong or any respondent is false than the
institute can take any penal action against us and the guide.
It is further submitted that this project is the property of Ishan Institute of
Management & Technology, Gr.Noida, (U.P.)
Researchers’ Name:
Name - Ankit Srivastav
Course - PGDM
ENR - 20015
Batch - 20th
Date : Signature
:

:
PREFACE
Market Research is indeed an ancient art; its emergence is of relatively recent origin for success
of any business and within this relatively short period, it has joined a great deal of importance
and stature.
We have chosen the topic “YOUTH PERCEPTION ON HERBAL PRODUCT”
We have tried to put our best efforts to complete this task on the basis of skill achieved during
studies in the institute.
Marketing is a field in which lots of strategies are required and to know these strategies the best
persons are the general people because marketing is all about general people.
We take the opportunity to express our gratitude to all of them, who in some or the other way
helped us to accomplish this project. The research study can’t be completed without their
guidance, assistance, inspiration, and co-operation.
We particularly owe our gratitude to Dr. D.K Garg (Chairman), Mrs.Shilpi mam and all the
faculty members of this institute.
Lastly I express our gratitude to our parents who financed this project and who have been a
moral support to this throughout our life, it can be confidently said that without the blessing of
our parents this precise work could not be completed.
We have put our maximum effort to gain the accurate data. If any error or mistake is found in
collecting data kindly ignore us.
Name of the researcher –
Ankit Srivastav
ENR- 20015

TABLE OF CONTENTS
TOPIC PAGE NO.
CHAPTER :-1
 INTRODUCTIONABOUT TOPIC
6
CHAPTER :- 2
 RESEARCH OBJECTIVE
7
CHAPTER :-3
 RESEARCH METHODOLOGY
(A) RESEARCH DESIGN
(B) DATA COLLECTION
(C) METHODOF SAMPLING
(D) SCALING AND QUANTITATIVE TECHINIQUE
8-9
CHAPTER :-4
GRAPHICAL ANALYSIS AND INTERPRETATION
10-40
CHAPTER :-5
 FINDING
41
CHAPTER :-6
 LIMITATION
42
CHAPTER :-8
 SUGGESTIONS & RECOMMENDATION
 ANNEXURE
 BIBLIOGRAPHY
 LIST OF RESPONDENTS
43-54
CHAPTER :-7
 CONCLUSTION
55

CHAPTER:1
INTRODUTION ABOUT TOPIC
TOPIC = “YOUTH PERCEPTION ON HERBAL PRODUCT”.
Herbal Medicine sometimes referred to as Herbalist or Botanical Medicine, is the
use of herbs for their therapeutic or medicinal value. An herb is a plant or plant
part valued for its medicinal, aromatic or savory qualities. Herb plants produce and
contain a variety of chemical substances that act upon the body.
This topic is based on Herbal products. There are three Classes of variables
involved in understanding consumer behavior; stimulus, Response and intervening
variables. Stimulus variables, such as advertisements, Products exist in both the
individuals’ external environment.
These generate a sensory input to consumers. Response variables are the resulting
mental or physical reactions of individuals who are influenced by stimulus
variables. For e.g. Purchasing a product or forming attitudes about it could be
viewed as response variables.
Many of the variables affecting consumers (such as personality, learning, and
perceptions are external situations, motives, and so forth) cannot be directly
observed.
A questionnaire was prepared by us in order to conduct market survey. The
questionnaire was based on different parameters to judge and understand the
consumer behaviors and determine the best possible strategies which could be used
to know the point of view of customer.
The research carried out in this project was descriptive in customer. The study was
aimed at knowing the various strategies to promote Herbal products.
The use of this strategy is very helpful for most branded company with the help of
this advertise he promote his product and increase his sales.

CHAPTER:-2
RESEARCH OBJECTIVE
Primary Objective: -
To analyze “YOUTH PERCEPTION ON HERBAL PRODUCT”
Secondary objective:-
(a) To identify the factors affecting the choice of (Indian youth) on Herbal
product.
(b)To study the thinking of people toward the Herbal products which happened
in our city to promote his products?
(c) To identify the impact of Herbal product in our life.
(d)To study the people's perceptions about Herbal product in National Capital
Region (NCR), New Delhi.

CHAPTER:-3
RESEARCH METHODOLOGY
Research Methodology ill common parlance refers to a search for knowledge. One
can also define also research as a scientific and systematic research for pertinent
information a specific topic. Research is an art of systematic investigation. Some
people consider research as a movement, a movement to the known to the
unknown.
According to Clifford Woody: -
“Researchcomprises defining and redefining problems, formulating hypothesis or
Suggested solutions, collecting, organizing and evaluating data, making deductions
mil reaching to the conclusion, and at last carefully testing the conclusion to
determine whether they fit the formulating hypothesis.”
Marketing research is defined as a systematic gathering and analysis of the data
Concern with an objective. The whole activity is divided into various parts and
after Compilation of that we reach at certain findings, which enable us to
marketing decision. It involves the diagnosis of information needed and the
selection of the relevant and interrelated variables.
ResearchPlan: -
Research Approach: SURVEY METHOD
Primary Source:-
Primary data consists of original information gathered for specific purpose. The
primary data is collected through questionnaire. The questionnaire is through
common instrument collecting primary collection. I collected the data through
questionnaire from different peoples like students, teachers and other.

ResearchInstrument
The research instrument used for collecting the primary data was the questionnaire
method.
Questionnaire
The questionnaire was carefully developed tested and debugged before they were
administered on a large scale. Each questions contributed to the research objective
her questionnaire is structured types means there are concrete, definite and
predetermined questions. The questions are presented are exactly same wording
and in the same an order to all respondents. The questionnaire had a mix type of
open ended, closed ended and multiple choice questions. The questions were
limited in numbers simple direct and unbiased technology was adopted.
Data Source:
Primary:
The data was collected through questionnaire comprising of 15 questions.
Secondary:
The data was collected through:
Data CollectionInstrument:
Questionnaire
Sampling Procedure:
1. Sample Unit : Consumer visited Shops
2. Sample Size : 100 Respondents
3. Sampling Method : Random Sampling Method

CHAPTER:4
ANALYSIS AND INTERPRETATION
Q-1.What is your preference of treatment?
a. Herbal Products a traditional medicine
b. Allopathic
c. Homeopathic
Interpretation: The above diagram signifies that 60% youth use
Allopathic 14% youth use Homeopathic and 26% use Herbal for
treatment.
26%
60%
14%
Herbal
Allopathic
Homeopathic
SAMPLE SIZE A B C
100 26 60 14

CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the youth give preference of allopathic for
treatment
Expected frequency (E)/ (Fe)
E= 100/3= 33.33=34 for each options
Options Original
value(O)
Expected
value(E)
(O-E) (O-E)2 (O-E)2/E
Herbal 26 33.33 -7.33 53.72 1.61
Allopathic 60 33.33 26.67 711.28 21.34
Homeopathic 14 33.33 -19.33 373.64 11.21
TOTAL 100 100 34.16
Degree of Freedom=N-1= 3-1=2 at 5% level of significance, the tabulated value of
5.99.
Here calculated value X2= 34.16
As, Tabulated Value < Calculated Value
So, Null Hypothesis is rejected and alternative Hypothesis is accepted.

Q-2.Are you aware of safety concern with Herbal products?
a. Yes b. No
Interpretation: The above diagram signifies that 56% youth Know
safety concern with Herbal products and 44% youth did not know.
56%
44%
Yes
No
SAMPLE SIZE A B
100 56 44

CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the youth know the safety concern
E= 100/2=50 for each options
Options Original
value(O)
Expected
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 56 50 6 36 0.72
No 44 50 -6 36 0.72
TOTAL 100 100 1.44
Degree of Freedom=2-1= 1 at 5% level of significance, the tabulated value of 5.99.
As, Tabulated Value > Calculated Value
So, Null Hypothesis is accepted and alternative Hypothesis is rejected.

Q-3.Do you use some Herbal cosmetic product?
a. Yes b. No
Interpretation: The above diagram signifies that 87% youth use Herbal
cosmeticand 13% not use herbal cosmetics.
87%
13%
Yes
No
SAMPLE SIZE A B
100 87 13

CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the youth use herbal cosmetics
Options Original
value(O)
Expected
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 87 50 37 1369 27.38
No 13 50 -37 1369 27.38
TOTAL 100 100 54.76
5.99.

Q-4.What was the reason for your shifting to Herbal products?
a. Price value b. Sale promotion
c. Style appearance d. Information and attractive
Interpretation: The above diagram signifies that 56% shift to herba;
products by price 7% from sale promotion 7% from style & 30% from
info. & atrtract .
56%
7%
7%
30%
Price Value
Sales promotion
Style appearance
Info. & attractive
SAMPLE SIZE A B C D
100 56 7 7 30

CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the youth shift to the herbal products
Options Original
value(O)
Expected
value(E)
(O-E) (O-E)2 (O-E)2/E
Price 56 25 31 961 38.44
Sale 7 25 -18 324 12.96
Style 7 25 -18 324 12.96
Information 30 25 5 25 0
TOTAL 100 100 64.36
5.99.

Q-5.If you had used any Herbal product, had you ever seen any side
effect of that product?
a. Yes b. No
Interpretation: The above diagram signifies that 46% youth see side
effect of herbal products and 54% not.
46%
54% Yes
No
SAMPLE SIZE A B
100 46 54

CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that youth not seen any side effect of herbal
products
Options Original
value(O)
Expected
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 46 50 -4 16 0.32
No 54 50 4 16 0.32
TOTAL 100 100 0.64
5.99.

Q-6.Should Indian Herbal products be promoted in foreign countries?
a. Yes b. No
c. To some extent d. Can’t say
Interpretation: The above diagram signifies that 86% want to
promote herbal products in foreign 4% says NO 4% says TO SOME
EXTENT and 6% Can’t say.
86%
4%
4%
6%
Yes
No
To some extent
Can't say
SAMPLE SIZE A B C D
100 86 4 4 6

CHI SQUARE TEST
Options Original
value(O)
Expected
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 86 25 61 3721 148.84
No 4 25 -21 441 17.64
To some
extent
4 25 -21 441 17.64
Can’t say 6 25 -19 361 14.44
TOTAL 100 100 198.56
5.99.

Q-7.Which country’s Herbal product would you prefer?
a. India b. China
c. Africa d. other
Interpretation: The above diagram signifies that 94% Youth use herbal
product of India 3% of China 1% of Africa & 2% uses other countries’
Herbal product.
94%
3%
1%2%
India
China
Africa
Other
SAMPLE SIZE A B C D
100 97 3 1 2

CHI SQUARE TEST
Options Original
value(O)
Expected
value(E)
(O-E) (O-E)2 (O-E)2/E
India 94 25 69 4761 190.44
China 3 25 -22 484 19.36
Africa 1 25 -24 576 23.04
Other 2 25 -23 529 21.16
TOTAL 100 100 265.2
5.99.

Q-8.Do you think that in future the demand of allopathic would be
decreased by Herbal medicine?
a. Yes b. No
c. Cant’s say d. Maybe
Interpretation: The above diagram signifies that 59% Youth says in
uture demand of allopathic decreased by herbals, 8% says No, 18%
can’t say and 15% says may be.
66%
9%
20%
5%
Yes
No
Can't say
May be
SAMPLE SIZE A B C D
100 59 8 18 15

CHI SQUARE TEST
Options Original
value(O)
Expected
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 59 25 34 1156 46.24
No 8 25 -17 289 11.56
Can’t say 18 25 -7 49 1.96
May be 15 25 -10 100 4
TOTAL 100 100 63.76
5.99.

Q-9.Do you think that government should promote Herbal medicines?
a. Yes b. No
Interpretation: The above diagram signifies that 95% youth want to
promote herbal medicine but 5% not.
95%
5%
Yes
No
SAMPLE SIZE A B
100 95 5

CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the goverment should not promote herbal
medicine.
Options Original
value(O)
Expected
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 95 50 45 2025 40.5
No 5 50 -45 2025 40.5
TOTAL 100 100 81
5.99.
Here calculated value X2= 81

Q-10.Do you think that all the Herbal products are pure?
a. Yes b. No
Interpretation: The above diagram signifies that 59% youth says herbal
products are pure but 5% not.
59%
41%
Yes
No
SAMPLE SIZE A B
100 59 41

CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that Herbal products are pure.
Options Original
value(O)
Expected
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 59 50 9 81 1.62
No 41 50 -9 81 1.62
TOTAL 100 100 3.24
5.99.

Q-11.Do you think that government should initiate in opening more and
more central research centre for Herbal products?
a. Yes b. No
Interpretation: The above diagram signifies that 92% youth want to
open more and more central reserch center for herbals but 8% not.
92%
8%
Yes
No
SAMPLE SIZE A B
100 92 8

CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the goverment should not initiate to open
central research center for herbal products.
Options Original
value(O)
Expected
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 92 50 42 1764 35.28
No 8 50 -42 1764 35.28
TOTAL 100 100 70.56
5.99.

Q-12.If you feel ill what type of medicine would you prefer?
a. Allopathic b.Herbal
c. Homeopathy d. Other
Interpretation: The above diagram signifies that when people feel ill
73% use allopathic medicine 19% use herbal medicine 6%
Homeopathy and 2% use other medicine.
73%
19%
6% 2%
Allopathic
Herbal
Homeopathy
Other
SAMPLE SIZE A B C D
100 73 19 6 2

CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that all people use allopathic medicine
Options Original
value(O)
Expected
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 73 25 48 2304 92.16
No 19 25 -6 36 1.44
Can’t say 6 25 -19 361 14.44
May be 2 25 -23 529 21.16
TOTAL 100 100 129.2
5.99.

Q-13.Do you suggest Herbal product are useful?
a. Yes b. No
Interpretation: The above diagram signifies that 95% youth suggest
Herbal products and 8% not suggest Herbal prod.
95%
5%
Yes
No
SAMPLE SIZE A B
100 95 5

CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the goverment should not initiate to open
central research center for herbal products.
Options Original
value(O)
Expected
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 95 50 45 2025 40.5
No 5 50 -45 2025 40.5
TOTAL 100 100 81
5.99.
Here calculated value X2= 81

Q-14.Which is your favorite brand of Herbal product?
a. Patanjali b. Himalaya
c. Shehnaaz hussain d. Ayur
Interpretation: The above diagram signifies that 65% people use
Patanjali prod. 24% use Himalaya 5% uase Sehnaaz Hussain 6% use
Ayur products.
65%
24%
5%
6%
Patanjali
Himalaya
Sehnaaz Hussain
Ayur
SAMPLE SIZE A B C D
100 65 24 5 6

CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that Patanjali is not use by anyone
Options Original
value(O)
Expected
value(E)
(O-E) (O-E)2 (O-E)2/E
Yes 65 25 40 1600 64
No 24 25 -1 1 0.04
Can’t say 5 25 -20 400 16
May be 6 25 -19 361 14.44
TOTAL 100 100 94.48
5.99.

Q-15.Which Herbal products are best?
a.Branded
b.unbranded c.Both
Interpretation: The above diagram signifies that 73% youth says
branded herbal products are best 4% says unbranded and 23% says both
product are pure.
73%
4%
23%
Branded
Unbranded
Both
SAMPLE SIZE A B C
100 73 4 23

CHI SQUARE TEST
Null Hypothesis (Ho) it is assumed that the all herbal productare not pure
E= 100/3= 33.33=34 for each options
Options Original
value(O)
Expected
value(E)
(O-E) (O-E)2 (O-E)2/E
Herbal 73 33.33 39.67 1573.70 47.21
Allopathic 4 33.33 -29.33 860.24 25.81
Homeopathic 23 33.33 -10.33 106.70 3.20
TOTAL 100 100 76.22
5.99.

CHI-SQUARE TEST
Since the Chi- Square test is a one of the simplest and most widely used non
parametrical tests in statistical work. It describes the magnitude of discrepancy
between theory and observation that is with the help of chi- square test we can
know whether a given discrepancy between theory and observation can be
attributed to changes or whether it results from the inadequacy of the theory to fit
the observed facts.
One of the most frequent uses of chi-square is for testing the null hypothesis
that two criteria of classification are independent. They are independent if the
distribution of one criteria is in no way depends on the distribution of other criteria.
If they are not independent, there is an association between two criteria. In the test
of independence the population and sample are classified according to some
attributes. The test will indicate only whether or not any dependency relationship
exists between the attributes. It will not indicate the degree of association or the
direction of independency.

CHAPTER-5
FINDINGS
The MR project was full of challenges and was of a great importance to our MBA
career. The task which was assigned to me was tougher than expected.
We were assigned to search 100 general people in different places who expressed
their opinions and experience with me at the start of our project work I am very
hesitant to approach the people because everyone has a busy schedule. Initially I
was not supported well by the people.
Many male respondents take it very seriously and appreciated me for such type of
marketing research project.
On the other hand I met with many people who respond me very well and he
discussed on my topic some of them take hard copies of questionnaire. This
experience will always be remembered by me because it boosted my confidence
and it made my job much easier thereafter.

CHAPTER-6
LIMITATIONS
In every research work there are some limitations and this research has also no
exception.
1- Availability of time was one of the biggest limitations faced by me. Due to
shortage of time I had to limit the work in its present form..
2- Some of the people were not interested in filling questionnaire; some people
were taking this research seriously.
3- Some people were engaged in their job & hesitate to fill questionnaire and
their personal details. Because they were not comfortable with English
language.
4- Some persons behaved rudely saying that what our benefit in filling this
questionnaire.
Since I was not having any previous experience in Research work and report
writing. So it may have lead to discrepancies in the report.
My sample size is only 100, so I had to limit my work in the present form.

CHAPTER-8
Recommendations
After doing marketing research project, We found that
1. Get the research question right. Know what you really want to know and
how you will use the information in decision support.
2. Select and sample the right population
3. Develop questionnaires with a logical flow
4. Use question formats that are easy for respondents to manage

BIBLIOGRAPHY
The lists of reference for the purpose of completing this marketing project are as
given below:
BOOKS:
Nargundkar, Marketing Research
Third Edition
Philip Kotler , Marketing Management
13th Edition , Prentice hall Publications
V.K .KAPOOR ,Business Statistics
8th Edition , S.Chand Publications.
Mritunjay Kumar, Business Statistics
Galgotia Publishing Company
Research methodology (Methods & Technology)
INTERNET:
www.google.com
www.wikipedia.com
www.answers.com

Youth’s Perception on Herbal Products
Respondents Details
Name Age
E-mail Occupation
Contact Gender
Q-1.What is your preference of treatment?
a. Herbal Products a traditional medicine
b. Allopathic
c. Homeopathic
Q-2.Are you aware of safety concern with Herbal products?
a. Yes b. No
Q-3.Do you use some Herbal cosmetic product?
a. Yes b. No
Q-4.What was the reason for your shifting to Herbal products?
a. Price value b. Sale promotion
c. Style appearance d. Information and attractive
Q-5.If you had used any Herbal product, had you ever seen any side
effect of that product?
a. Yes b. No
Q-6.Should Indian Herbal products be promoted in foreign countries?
a. Yes b. No
c. To some extent d. Can’t say
Q-7.Which country’s Herbal product would you prefer?
a. India b. China
c. Africa d. other

Q-8.Do you think that in future the demand of allopathic would be
decreased by Herbal medicine?
a. Yes b. No
c. Can’t say d. Maybe
Q-9.Do you think that government should promote Herbal medicines?
b. Yes b. No
Q-10.Do you think that all the Herbal products are pure?
b. Yes b. No
Q-11.Do you think that government should initiate in opening more and
more central research centre for Herbal products?
b. Yes b. No
Q-12.If you feel ill what type of medicine would you prefer?
a. Allopathic b. Herbal
c. Homeopathy d. Other
Q-13.Do you suggest Herbal product are useful?
b. Yes b. No
Q-14.Which is your favorite brand of Herbal product?
a. Patanjali b. Himalaya
c. Shehnaaz hussain d. Ayur
Q-15.Which Herbal products are best?
a. Branded
b. Unbranded c. Both

LIST OF RESPONDENT
Sl
no
Name of
the
responde
nt
Ag
e
Contact
No.
E-Mail ID
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
1 Ankit
omer
22 9540358
412
Ankitom
er2@gm
ail.co B B A D A A A A A B A A A A A
2 Manven
dra
singh
20 8273970
006
Manven
dra.5006
6@gmail
.com C B A A A A A C A B A A B A A
3 Nandkis
hore
yadav
23 9058276
958
Nkyadav
2448@g
mail.co
m B A A A A A A A A A A A A A C
4 Ankur
srivasta
v
25 9839656
095
Ankursri
vastav04
@gmail.
com B B A C A A A A A A A A A A A
5 Akhil
pal
19 Pal.nikki
2@gmail
.com A A A C B A A D A A A B A B A
6 Nishant
singh
29 9911589
184
nishantp
dp@gma
il.com B B A D B A A A A B A B A A A
7 G.N.C.
sekhar
45 7838382
514
gncsekha
r@gmail
.com A A B D B D A C A B A B A A A
8 Bimal
sehgal
55 9211730
792
Bimalse
hgal777
@gmail.
com B A A C B A A C A A A A A A A
9 Prakhar
tripathi
20 9711229
750 C B B A B D A C A B B C A B A
1
0
Puru
kapoor
20 9455709
827
Kapoor.
puru@ya
hoo.in A A A B B A A D A B A B A A A
1 Prateek 20 9717810 pratdoub A A B B B B B B A B A C B D B

1 kishor 876 leek@g
mail.co
m
1
2
Abhishe
k
sharma
23 9580487
783
Abhishar
ma1993
@gmail.
com B B A A B A A A A A A A A A A
1
3
Rajendr
a
awasthi
21 9636186
384
rajendar
@gmail.
com B A B A B A D C A B A B A B C
1
4
Nikhil
kishore
24 9506755
250
Prasoon-
kishore
@yahoo.
in B A B C B D D D B B B D B D C
1
5
Fahd 24 8505915
785 A A A D B A A D A A A D A B A
1
6
Ajit
singh
23 7838757
905
ajitbagad
wal@gm
ail.com A A A D B A A D A A A A A A A
1
7
Vinay
kant
sharma
26 7508446
069
vineykan
t@yahoo
.in A A A D B A A A A B A B A A A
1
8
Ramesh 35 9771762
9813 A A A B A A A A A A A B A B A
1
9
Zeeshan
Ali
27 7835868
486
Alizeesh
an092@
gmail.co
m B A A A A A A D A A B C A A A
2
0
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p
20 8285825
647 B B B A B D A D A A A B A C A
2
1
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azman
26 7042904
233 A A A D A B A B A A A C A A C
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din
24 9881699
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Avishek
dey
23 Ethaneav
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2
6
Pranav
singh
22 8394881
345 B B A A A A A B B B A A A A A
2
7
Raj
pratap
singh
20 8252378
008
Singhraj
2424@g
mail.co
m B B A A A A A A A B A A A A A
2
8
Rahul 24 9868941
302 B A A A A A A A A A B A A A A
2
9
Rishabh
singh
22 8742909
037 B B A A A A A A A A A A A A A
3
0
Siddhart
ha
21 8800213
636
Sidsingh
122@gm
ail.com B B A D A A A A A B A A A A A
3
1
Vipin 24 8426908
485 A B A A A A A A A B A A A A A
3
2
Aditya
banarje
21 9807484
3
3
Sarique
khan
21 8182841
863 B A A B A A A A A B A A A B A
3
4
Nandkis
hore
24 9452247
789 C B A A A A A A A B A A A A C
3
5
Gayatri
kushwa
ha
21 9636187
638
B B A D B A A B A B A A A A C
3
6
Aayush 20 8285386
105 B A A A B A A A A A A A A A C
3
7
Pawan
Singh
23 8287906
819
30samee
rchaudhr
y@gmail
.com C B A A B C A D A B A A A A C
3
8
Ankur 27 9717756
324 A A A A A A A A A A A A A A A
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savoha
30 9560820
788
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saroha@ A A A D B A A D A B A C A A C

yahoo.co
.in
4
0
Neeraj
sharma
23 9839213
544 B A A C A A A A A A A A A A A
4
1
Arvind
singh
26 9540123
690
Arvindsi
ngh645
@gmail.
com A B A D B A A C A A A A A A C
4
2
Rahul
kumar
21 8558010
523
Kkumar
batala27
@gmail.
com A A A D B A A D A A A B A B A
4
3
Aashish 21 7696583
142 B A A A A A A A A A A A A A A
4
4
sashank 21 8527708
029 B B A A B A A D A B A A A B C
4
5
Ishant 19 8130713
792
Ishankul
25@gma
il.com A A A D B A C D A B B A A A C
4
6
Satyend
ra
28 8744069
205
Rajsrivas
tav40@g
mail.co
m B A A A A C A A A A A A A A A
4
7
Sushil
mishra
27 8745941
122 B A A D A C A A A A A A A D A
4
8
khurshi
d
30 8745921
122 B A A C A A A A A B A A A C A
4
9
Abhina
ndan
28 9911734
466 B A A A A A A A A A A A A C A
5
0
Tushar
sehgal
16 9210476
164
Bimalse
hgal777
@gmail.
com C A B D B C A C A B A B A B C
5
1
Praval 30 8744071
172 B B A B B A A A A A A A A B A
5
2
Anoop
jaiswal
29 8744071
174 B B A B B A A A A B A A A A C
5
3
Sopil
gupta
22 9506972
476 B B A A B A A D A B A A A B A

5
4
Sachin
kumar
21 7839017
094 C B A A B A A B A B A A A C A
5
5
Rohan
joshi
22 8979882
461 B B A A B A A A A B A A A A C
5
6
R.K.
Singhal
35 9891367
125 B A A A B A A A A A B B A D B
5
7
Upendr
a nath
41 9911882
890
mishrasa
mmi@g
mail.co
m B A A A B A A A A A B B A D B
5
8
Rachit
mathur
24 8604943
235 B B A A A A A A A B A A A D A
5
9
Rahul
upadhya
y
22 9453294
698
C A A A A A A A A B A A A B A
6
0
Sanket
malviya
25 9718010
493
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anket778
@gmail.
com B A A A A A A C A B A A A C A
6
1
Amit
Sharma
20 9451197
620
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5@gmail
.com A A A D B A A A A A A B A A A
6
2
Hari
prakash
20 9899769
703
Harising
h865@g
mail.co
m A A A D B A A A A A A B A A A
6
3
Ajay
chauhan
27 8285062
470
ajayprata
signh@g
mail.co
m B A A A A A A C A B A A A B A
6
4
Vikas
kumar
21 9958659
387
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222@gm
ail.com B A A C B A A B B B A A B B A
6
5
Subhdil
deep
singh
20 9915795
683
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6
6
Samanv
ay singh
22 7503487
555
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ay@yah
oo.com A A A D B C A D A A A C A B B

6
7
Aashish 21 8010523
204
Ashishks
1993@g
mail.co
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6
8
Sunil 27 8860280
852
Sunil_ku
mar887
@yahoo.
com C A A C A B B A C A A B B B A
6
9
Ravindr
a
26 9999321
217
Ravindra
kumar32
12@gma
il.com B B A B A B A B C B A B A B A
7
0
Sandeep
bhati
25 9899745
850
sandeepb
ace@gm
ail.com A A A A B A A A A B A A A A C
7
1
Prateek
agrawal
25 9990553
721
prktrail
@gmail.
com A B A D B A A C A B A A A A A
7
2
Deepak
singh
21 9873393
598 B B A A B A A A A B A A A A A
7
3
Chanch
a singh
21 8010262
064 B B A A A A A A A B A A A B C
7
4
Ravi
Shankar
23 8287769
668 B B A A A A A A A B A A A A A
7
5
Nitin
kumar
24 9136200
7
6
Aakriti
Gupta
24 9918344
7
7
Alok
Rao
23 9911613
238 C B A D A A A A A B A A A A A
7
8
Kamlak
ant
kushwa
ha
25 8869930
584
B B A A A A A C A B A A A A A
7
9
Sachin
Sharma
20 8287111
974
Sachin21
01994@
gmail.co
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8 Dilpreet 20 9915795 Dillu.16 C A A D B A A C A A A C A B A

0 singh 683 76@gma
l.com
8
1
Atul
batish
20 9876206
271
Atulbatis
h@gmail
.com B A A A B A A A A A A A A A A
8
2
Mohit
Sharma
20 8727934
421 B A A A B A A A A A A A A A A
8
3
Aayush
bansal
20 9530669
913
Ayushba
nsa04@
gmail.co
m B A A D B A A C A B A A A A A
8
4
Prasoon
kishore
22 8604064
162 B A B D A A A B A B B A A B C
8
5
Sachin
gupta
22 9995760
705 B A A C B A A A A B A A A A C
8
6
Amit 22 7307598
485 B A A A B A A A A B A A A A C
8
7
Ankur
kumar
25 9125870
431
Srivastav
ankur88
@gmail.
com B A A A A C A A A A A A A A A
8
8
Manoj 23 9458341
319
B B A A A A A A A B A A A A A
8
9
Dheeraj 23 9893772
9
0
Arun 21 7053403
9
1
Ankit 25 8587093
875 C A A A A A A C A A A A A B A
9
2
Ankit
Bhati
26 9639027
986 B B A D A A A A A B A A A A A
9
3
Ajeem
Haque
22 9650462
154
Ajim.ha
que@gm
ail.com B B A A A A A A A B A A A A A
9
4
Rishabh
tyagi
22 8979301
818 A B A A B A A A A B A A A A A
9
5
Ajeet
rathore
24 8527568
214 B B A A A A A A A B A A A A C

9
6
Hedayat
khan
19 9643068
707 B B A A B A A A A B A A A A A
9
7
Sachin
gupta
19 7531968
964
Guptasac
hin015@
gmail.co
m A A A D B A A C A A B A A A A
9
8
Suresh
kumar
20 8375959
932 A A B A A A B A A A A A A A A
9
9
Aquim
sahib
19 7762057
636
aquibsah
im@gma
il.com B A A A B A A A A A B B A D A
1
0
0
Gaurav
singh 20
9540581
540
Gauravsi
ngh222g
mail.co
m C A A D B A C D A B A C A B C

CHAPTER-7
CONCLUSION
In New Delhi, Noida, Gr. Noida Region,
This research is actually not a marketing research. The research is based on the
conception and perception of people about Herbal products. We faced various
limitations in conducting research that is “YOUTH PERCEPTION ON HERBAL
PRODUCT”. We have tried our level best to find out their views regarding Effect
of reservation system. We had a great experience while conducting the research
because we met many corporate people as well as School College going in various
fields and collecting their views regarding the research. We visited places like,
NOIDA, GREATER NOIDA.
Analytical tools of research are deficient and can’t give us precise idea,
especially on the behavioral, as aspec. We had completed our research project in
which there are many helping hands involved. Inspite of few limitation we found
that the research is a challenging and fruitful.
We had completed our research project in which there are many helping hands
involved. Specially my faculty Mrs. Shilpi mam who guided me in every aspect
of my project completion. Inspite of that this marketing research was quite
challenging & tough.

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