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Anouk Willems - April lecture series - 2014
Anouk Willems from InSites Consulting discusses identifying and collaborating with very important participants (VIPs) in online communities. She identifies five types of community members based on their participation levels and behaviors. VIPs, like community leaders and insightful initiators, demonstrate high participation levels and contribute high-quality, thoughtful insights. Willems provides three challenges for identifying a community's VIPs: examining natural moderator behaviors, triangulating with co-moderators, and finding ways to close knowledge, generation, and culture gaps. The goal is to turn participants into co-researchers by better utilizing VIPs.
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Anouk Willems - April lecture series - 2014
- 1. Anouk Willems, InSitesConsulting, Netherlands NewMR Lecture Series April 2014 Online Community VIPs How to collaborate with community Very Important Participants Anouk Willems Research Innovation Manager @ InSites Consulting The Netherlands 2014 Platinum Sponsor April Series Sponsor
- 2. By Anouk Willems ResearchInnovation Manager @AnoukW1 How to collaborate with Community Very Important Participants Online Community VIPs Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 3. ARE THERE VIP’S IN COMMUNITIES? WHOARE THEY? Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 4. Hi! I’m Anouk Utrecht,The Netherlands | Research Innovation Manager | Marketing | Co-creation | Mobile communities | Gamification | Co-researchers Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 5. Anouk Willems, InSitesConsulting, Netherlands NewMR Lecture Series April 2014
- 6. Who’s on board.. AnoukWillems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 7. WHO IN OUR COMMUNITY? participates AnoukWillems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 8. Thread Dynamic Cognitive Effort 10% 47% 17% 25% High Low Early Late Ø= Participation Intensity % = Community share1% ? 5 MEMBER PROFILES identified N=1595 comments, 63 members Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 9. Insights? High levelof cognitive effort Timing? FiPo* Frequency? High Size? 1% Motivation? Give recognition COMMUNITY LEADER Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 10. Insights? High levelof cognitive effort Timing? Early Frequency? High Size? 10% Motivation? Give recognition INSIGHTFUL INITIATOR Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 11. Insights? Medium levelof cognitive effort Timing? Middle Frequency? Medium Size? 47% Motivation? Encourage them MIDDLE MESSENGER Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 12. Insights? Low levelof cognitive effort Timing? Middle Frequency? Low Size? 25% Motivation? Give personal attention SPARSE SPORADIC ? Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 13. Insights? Medium levelof cognitive effort Timing? Late Frequency? Low-Medium Size? 17% Motivation? Challenge reflection REFLECTIVE REPEATER Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 14. Topic Launch Informal Moderation Formal Moderation Informal Moderation² Info-structuring Hypothesis validation &Illustrations Moderation & Analysis Flow DIFFERENT MEMBERS, different motivations Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 15. SO, ALL MEMBERS ARE IMPORTANT… Anouk Willems,InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 16. ..BUT ONLY SOME AREALLOWED backstage Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 17. THEY ARE VERY PARICIPANTS involved AnoukWillems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 18. Participant HOW TO TURNA PARTICIPANT INTO A ‘VIP’ Community VIP Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 19. ACCEPT OUR challenge Anouk Willems,InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 20. 3 CHALLENGES TO IDENTIFYYOUR VIPs Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 21. Natural MODERATOR BEHAVIOR Anouk Willems, InSitesConsulting, Netherlands NewMR Lecture Series April 2014
- 22. WHO IS OUR co-moderator? Timespend; 2x more time Language 51% more social words Personality: Higher self-efficacy Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 23. TRIANGULATION WITH co-moderators Anouk Willems,InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 24. “ “ I really enjoyedbeing a co-moderator. It really felt like I was playing an important role and that I was being heard. Thank you for asking me to do that. I would love to do it again. CO-MODERATORS LOVE IT! Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 25. HOW TO COLLABORATE WITH co-moderators? AnoukWillems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 26. 3 CHALLENGES TO IDENTIFYYOUR VIPs Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 27. FINDING OUR blind spots 1/Generation Gap 2/ Knowledge Gap 3/ Culture Gap Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 28. CLOSING THE generation gap AnoukWillems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 29. Knowledge gap CROWD INTERPRETATION GAME AnoukWillems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 30. 3 CHALLENGES TO IDENTIFYYOUR VIPs Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 31. Anouk Willems, InSitesConsulting, Netherlands NewMR Lecture Series April 2014
- 32. FINE-TUNING CONCLUSIONS TO CLOSE THEculture gap Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 33. Anouk Willems, InSitesConsulting, Netherlands NewMR Lecture Series April 2014
- 34. SO, ARE OUR VIPS co-researchers AnoukWillems, InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 35. 3 TAKEAWAYS Anouk Willems,InSites Consulting, Netherlands NewMR Lecture Series April 2014
- 36. Anouk Willems, InSitesConsulting, Netherlands Festival of NewMR 2013 – Training Day THANK YOU Anouk Willems Research Innovation Manager @ InSites Consulting.com Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014 2014 Platinum Sponsor April Series Sponsor
- 37. Anouk Willems, InSitesConsulting, Netherlands Festival of NewMR 2013 – Training Day The Sponsors for this Event If you are interested in sponsoring a future NewMR event Email Michele.Poynter@TheFuturePlace.com 2014 Platinum Sponsor April Series Sponsor
- 38. Anouk Willems, InSitesConsulting, Netherlands Festival of NewMR 2013 – Training Day Q & A Anouk Willems, InSites Consulting, Netherlands NewMR Lecture Series April 2014 2014 Platinum Sponsor April Series Sponsor Anouk Willems InSites-Consulting.com Ray Poynter The Future Place
- 39. Questions? Anouk@insites-consulting.com +31 10 74210 35 Anouk Willems Research Innovation Manager Thank you!