2. What are we
going to talk about?
What is Accreditation
What are the benefits?
What is the process?
Resources
96% of
Accredited
professionals
find the APR
credential
valuable
3. Accreditation
sets professional standards
Knowledge, Skills &
Abilities
Research, planning, implementing and
evaluating programs
Ethics and law
Communication models and theories
Business literacy
Management skills and issues
Crisis communication management
Media relations
Using information technology efficiently
History of and current issues in public relations
Advanced communication skills
93% of Accredited
professionals
agree the
Examination
covers the KSAs
needed to
succeed.
4. Accreditation
defines the profession
Sets standards
“science” of public relations
Legitimizes profession
standards
uniformity
Builds accountable
ethics
legal knowledge
Accredited
professionals
find the process
establishes the
practice as
strategic (93%)
and ethical (91%).
5. Taking
Accreditation personally
Professionals find
Accreditation to
be a source of pride (91%)
develop professional skills
(78%)
provide personal benefit (75%)
help resolve ethical dilemmas
(58%)
94% of those
Accredited
would become
Accredited
again.
96% would
recommend it to
a colleague.
6. Benefits of Accreditation
Recent APR’s share their
thoughts“I wanted to take
the APR exam to
reassure myself
that I had what it
takes to operate
professionally in
this industry...[
7. What is the process?
1. Apply for eligibility at www.praccreditation.org.
The fee is $385, $110 of which will be refunded
once you pass the computer exam.
2. Prepare for your readiness review. Chapter-led
study sessions and/or online resources are
available.
3. Complete the readiness review questionnaire and
assemble a portfolio.
4. Present your portfolio to a readiness review panel.
5. Advance to the written exam.
8. Use
Accreditation resources
Coaching and mentoring
Extensive bookshelf of suggested texts
Online study, prep resources
Feedback through Readiness Review
User-friendly Examination
Improved feedback to candidates
Candidate-focused scheduling
9. There is no try.
There is only do. -Yoda
Start signing your name:
You, APR!