2014 PRCA Conference APR Presentation
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Accredited in Public Relations (APR) is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice, and who are selected based on broad knowledge, strategic perspective, and sound professional judgment. Kristina Hendrix, APR will be presenting about the APR at the Public Relations Council of Alabama State Conference, Bloom in Mobile.
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2014 PRCA Conference APR Presentation
- 1. Want to Know About the APR? To learn more about earning your APR, visit: www.praccreditation.org Kristina Hendrix, APR PRCA- North Alabama
- 2. What are we going to talk about? 96% of Accredited professionals find the APR credential valuable Accreditation sets industry standards Making Accreditation personal Resources Accreditation and our changing profession What your next steps should be
- 3. Accreditation sets professional standards Knowledge, Skills & Abilities Research, planning, implementing and evaluating programs 93% of Accredited professionals agree the Examination covers the KSAs needed to succeed. Ethics and law Communication models and theories Business literacy Management skills and issues Crisis communication management Media relations Using information technology efficiently History of and current issues in public relations Advanced communication skills
- 4. Accreditation defines the profession Sets standards Accredited professionals find the process establishes the practice as strategic (93%) and ethical (91%). “science” of public relations Legitimizes profession standards uniformity Builds accountable ethics legal knowledge
- 5. Accreditation serves changing profession Continued high standards Brand equity through unified program across many industries, specialties, geographies Meeting human resource recruiting criteria Increased visibility among business and human resource communities
- 6. Taking Accreditation personally 94% of those Accredited would become Accredited again. 96% would recommend it to a colleague. Professionals find Accreditation to be a source of pride (91%) develop professional skills (78%) provide personal benefit (75%) help resolve ethical dilemmas (58%)
- 8. Step 1: Getting Started Must be a member of a Universal Accreditation Board (UAB) participating organization Recommend that you have at least 5 years of PR experience Download the application from the UAB website Submit your application to the UAB
- 9. Step 2: Readiness Review Questionnaire APR Readiness Review Questionnaire
- 10. How do I start writing? Be concise Explain where who you are and your company structure Find a good PR plan that you are passionate about explaining to others Familiarize yourself with the KSAs to map it back to your PR plan and questionnaire
- 11. When should I start writing? Some people start before they apply for their APR Others wait until after they apply
- 12. Who should review it? APR mentors Other PR professionals Trusted individuals
- 13. Step 3: Readiness Review Develop a portfolio of collateral pieces from the PR plan you wrote in your questionnaire Organize your portfolio so you can get around it quickly You are only showing the portfolio and not leaving the items with the panelists Anticipate questions that the panelists may have
- 14. What happens during the Readiness Review? Three APRs will be your panelists. Some you may know and others you may not. It will last no longer than 2 hours They will question you on your PR plan based on the KSAs They will help assess and direct you as you continue to study for the CBE
- 15. How can I make myself more confident during this process? Schedule your Readiness Review when YOU are ready Wear comfortable, yet professional clothes and shoes Use technology and other materials that you are VERY comfortable using PRACTICE, PRACTICE, PRACTICE!
- 16. Step 4: Computer-Based Exam Within two weeks, you will get the official letter that you advanced or did not advance to the CBE. Once you are advanced to take the CBE, you can schedule your exam. Take the exam when you are READY! Study, Study, STUDY! After you complete the exam, you will get an unofficial score and your official score will be sent to you in the mail.
- 17. Is there anything else? Your chapter will want to congratulate you on your accomplishment with a luncheon or pinning ceremony. PRCA and SPRF do offer a reimbursement if your company paid for it.
- 18. Other Resources PRSA’s ComPRehension Blog PR Accreditation Website Local Chapter APRs State and Regional APRs Study Groups
- 19. We want you to become APR! To learn more about earning your APR, visit: www.praccreditation.org