Intro to Accreditation

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An overview of PRSA's Accreditation program given by Cassandra Stalzer, Rasmuson Foundation's director of communications on April 17, 2013.

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Intro to Accreditation

  1. 1. Give yourselfthe Accreditation AdvantageYou, APR
  2. 2. What are wegoing to talk about? What is Accreditation What are the benefits? What is the process? Resources96% ofAccreditedprofessionalsfind the APRcredentialvaluable
  3. 3. Accreditationsets professional standards Knowledge, Skills &Abilities Research, planning, implementing andevaluating programs Ethics and law Communication models and theories Business literacy Management skills and issues Crisis communication management Media relations Using information technology efficiently History of and current issues in public relations Advanced communication skills93% of Accreditedprofessionalsagree theExaminationcovers the KSAsneeded tosucceed.
  4. 4. Accreditationdefines the profession Sets standards “science” of public relations Legitimizes profession standards uniformity Builds accountable ethics legal knowledgeAccreditedprofessionalsfind the processestablishes thepractice asstrategic (93%)and ethical (91%).
  5. 5. TakingAccreditation personally Professionals findAccreditation to be a source of pride (91%) develop professional skills(78%) provide personal benefit (75%) help resolve ethical dilemmas(58%)94% of thoseAccreditedwould becomeAccreditedagain.96% wouldrecommend it toa colleague.
  6. 6. Benefits of Accreditation Recent APR’s share theirthoughts“I wanted to takethe APR exam toreassure myselfthat I had what ittakes to operateprofessionally inthis industry...[
  7. 7. What is the process?1. Apply for eligibility at www.praccreditation.org.The fee is $385, $110 of which will be refundedonce you pass the computer exam.2. Prepare for your readiness review. Chapter-ledstudy sessions and/or online resources areavailable.3. Complete the readiness review questionnaire andassemble a portfolio.4. Present your portfolio to a readiness review panel.5. Advance to the written exam.
  8. 8. UseAccreditation resources Coaching and mentoring Extensive bookshelf of suggested texts Online study, prep resources Feedback through Readiness Review User-friendly Examination Improved feedback to candidates Candidate-focused scheduling
  9. 9. There is no try.There is only do. -Yoda Start signing your name:You, APR!

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