Give yourselfthe Accreditation AdvantageYou, APR
What are wegoing to talk about? What is Accreditation What are the benefits? What is the process? Resources96% ofAccreditedprofessionalsfind the APRcredentialvaluable
Accreditationsets professional standards Knowledge, Skills &Abilities Research, planning, implementing andevaluating programs Ethics and law Communication models and theories Business literacy Management skills and issues Crisis communication management Media relations Using information technology efficiently History of and current issues in public relations Advanced communication skills93% of Accreditedprofessionalsagree theExaminationcovers the KSAsneeded tosucceed.
Accreditationdefines the profession Sets standards “science” of public relations Legitimizes profession standards uniformity Builds accountable ethics legal knowledgeAccreditedprofessionalsfind the processestablishes thepractice asstrategic (93%)and ethical (91%).
TakingAccreditation personally Professionals findAccreditation to be a source of pride (91%) develop professional skills(78%) provide personal benefit (75%) help resolve ethical dilemmas(58%)94% of thoseAccreditedwould becomeAccreditedagain.96% wouldrecommend it toa colleague.
Benefits of Accreditation Recent APR’s share theirthoughts“I wanted to takethe APR exam toreassure myselfthat I had what ittakes to operateprofessionally inthis industry...[
What is the process?1. Apply for eligibility at www.praccreditation.org.The fee is $385, $110 of which will be refundedonce you pass the computer exam.2. Prepare for your readiness review. Chapter-ledstudy sessions and/or online resources areavailable.3. Complete the readiness review questionnaire andassemble a portfolio.4. Present your portfolio to a readiness review panel.5. Advance to the written exam.
UseAccreditation resources Coaching and mentoring Extensive bookshelf of suggested texts Online study, prep resources Feedback through Readiness Review User-friendly Examination Improved feedback to candidates Candidate-focused scheduling
There is no try.There is only do. -Yoda Start signing your name:You, APR!