1. WHAT KIND OF MEDIA
INSTITUTIONS MIGHT DISTRIBUTE
YOUR MEDIA PRODUCT AND WHY?
By Rakhi Marwaha

2. WHAT I DID ?
I researched different companies that distribute and
produce magazines in order to find out which was the
best one for my magazine.

3. BAUER
Over 300 magazines in 15 different countries
Joined Bauer Media Group in 2008
One of the biggest in Europe
They publish magazines but also TV, radio, online and
digital business
Magazines are based on the audiences as they engage
with readers and listener directly
Well known, therefore access to large audiences
http://www.bauermedia.co.uk/

4. CONDÉ NAST
Wide range of magazines mostly based on fashion such
as Vogue and Glamour - 2 of the top 10 fashion
magazines
Based in the USA they have apps, websites and
magazines
Cater for all lifestyles and people mostly look into
fashion, food, home, culture rather than just music
Most magazines made are well known with a good
reputation
http://www.condenast.co.uk/

5. NATIONAL MAGAZINE COMPANY
UK’s leading media company - 22 magazine brands and
21 digital assets
Established in 1910 by William Randolph Hearst
Owned by Hearst Corporation which is known to be
one of the largest media companies with a wide diversity
in the magazines
Produce magazines, television, newspaper and business
publishing along side internet radio and distribution
http://www.hearst.co.uk/

6. IPC
They research upmarket men and women
For men hey have a portfolio that consists of NME an
many more
The market for women is weekly and consists of Ideal
Homes and InStyle as well as many more
They already have a high-end music magazine under
them (NME) so they wouldn’t have much to offer for
HoodBeatz as a magazine as it follows similar paths to
NME being the younger ‘funky’ magazine therefore they
wouldn’t be ideal http://www.ipcmedia.com/

7. DENNIS
Started from a small scale magazine called Kung Fu Monthly
and worked its way up to one of the top 5 media institutions
Publishes Men’s Lifestyle, one of the most successful
modern magazines along side music magazine Blender and
Maxim radio
A UK independent magazine company who publishes 31
magazines and online magazines
Researches all over the world not just in Britain which is why
they are successful in America but have a British origin
http://www.dennis.co.uk/

8. MY DECISION
I had to decide between Bauer Media Group and
National Magazine Company
The next slides show reasons as to why I had narrowed
it down to these two companies and how it was
beneficial for my magazine

9. Bauer Media National Magazine
Group V.S. Company
• Has a wide audience. They engage
with audiences so they will be able • They are one of the leading groups
so maximum exposure of the
to understand the magazine magazine will be out there
HoodBeats and why its important
• They are well known and have a
• They will relate to people that are good reputation so people will react
from the underground industry and to the magazine in a positive way
people that listen to grime music rather than it being ignored on the
according to my magazine shelf
• Being a well known group it allows • They have diversity both in terms
the magazine to be available to of their range of products and their
more than it usually would be audience, so it will be beneficial for
the company itself as they will
• Helps the people in the magazine branch out to a whole new field
get more exposure and gives an that they aren’t yet established in
insight to individuals rather than which will benefit both the
looking at everyone as a whole company and my magazine

10. Institution: National Magazine Company
National Magazine Company would be the best kind of
company to distribute my magazine as they would
benefit as well as the magazine itself so they can gain
exposure and widen the audience that they have
It will also help the struggling artists within the Grime
industry because the company is successful in the UK
and beyond
The magazine will also get exposure as they have access
to other media factors such as radio and television so
that can be promoted and recognized