Effectively mixing these media is an Important part of designing quality Advertising to do so the advantages and disadvantages of each individual Medium must be understood so that An advertising campaign features Successful combinations.

1. TYPES OF MEDIA
Effectively mixing these media is an
Important part of designing quality
Advertising.to do so the advantages
and disadvantages of each individual
Medium must be understood so that
An advertising campaign features
Successful combinations.
Word-of-mouth messages
Were at the top of the list.of the
survey sample,63 percent said they
Pay more careful attention to brant
Messages conveyed by Word-of-
Mouth.The compltete list is displayed.

2. NEWS PAPER
When USA today was launced few
Believed a national daily newspaper daily
could succeed.obvoiusly it has.the the
Nature of news reporting has changed.
Many small local papers no longer exist
And co nglomerate such as gannett own
Most major city newspapers.still,daily
Readership continues.
newsapapers can be distributed
Daily weekly or in partial form as the
Advertising supplements found in the
Front sections of many grocery stores
And retail outlets.

3. TELEVISION
For many years, television held the
Reputation of being the most
Glamorous advertising medium.
a company featuring a
Television advertising campaign
Enjoyed a more prestigious
Reputation.
To some, television
Advertising is still the best opion .
it is wise, however,to
Carefully consider or not a
Television advertisement is the
Optimal medium.

4. MAGAZINES
For many advertisers, magazines have
Always been a second choice.Recent
Research however ,indicates that in
some cases magazines are actually a
Quality option.
In any case ,evidenes exists
That magazines advertising can be
Effective.table displays the pros and
Cons of magazine advertising.
Even within certain market
Segments ,such as automobiles a
Number of magazines with broad
Readerships.
this high level of interest,
Segmentation,and differentiation are
Differentiation are ideal for products
With precisely defined target
Markets.

5. INTERNET
The Internet is a rapidly advertising
Medium.there is some evidence that
Television audiences are migrating
To the Internet. A spent by forrester
Research indicated that 24 percent
Of internet users give up time spent
Eating or sleeping to be on the web.
during that same year ,the
Number of north americans with
Online internet services had almost
Doublend.

6. INTERNET
ADVERTISING
• Most advertising on internet
• Can be classified as websites
• Banners, buttons,sponsorship
• ,interstitials, meda ads,classi
• Fiedads, and email ads.

7. TYPES OF CAMER
A digital camera is a camera that
Encodes digital images and videos
and digitally and stores them for
Later reproduction.
most cameras sold today are
Digital,and digital cameras are
incorporated into many devices
Ranging from mobile phone to the
Vehicles.
consumers adopted digital
Cameras in 1990s.finally movie to the
Cameras transitioned to digital in the
2010s

8. DSLR CAMERAS
A DSLR with this feature is often
Know as an HDSLR or DSLR video
Shooter. The first DSLR introduced
With anHD movie mode ,the Nikon
D90, captures video at 720p24 .
powerShot A95,a typical
Pocket-size digital camera.
Rangefinder camera,Leica c.
1936Leica M9 With a Summicron-M
28/2 ASPH Lens .Olympus Four
Thirds single-lens reflex camera.

9. Video cameras
Video cameras in this type of camer
-as the viewfinder is separate to the
Lens .this is common in cheap camer
-as, although some professional
Cameras also use this configuration
viewfinder cameras do have
Some advantages; for example,lower
Noise and higher light levels to the
Viewfinder
a very simple camera without
a lens.

10. CCD CAMERAS
CCD cameras traditional cameras
Capture light onto photographic
Plate or photographic film. video and
Digital cameras use an electronic
Image sensor, usually a charge coupl-
Ed device (CCD) or a CMOS sensor to
Capture image which can be transfer
-red or stored in a memory card or
Other storage inside the cameras for
Later playback or processing.thelens
Of the light from the subject and it to
A focus on the sensor.