The front cover of the magazine uses a photograph of a singer holding a microphone to signify that the magazine's content will be about music. The singer's casual clothing and the live photo suggest the magazine will focus on indie/rock genres. The large text highlighting the singer's name on the cover signifies he is the subject of an interview featured inside. Within the magazine, additional live photos and topics about indie/rock bands further indicate the magazine's theme. The main article interviews the singer on the cover in a formal writing style to clearly inform the target audience of young adults.

1. Representation of my product
through signs and signifiers.

2. My magazines signs and signifiers.
• According to Saussure’s theory of signs and signifiers the front
cover of the magazine should be represented as something
associated with music. The artist used for the front cover
photograph is represented to be a singer this is because of the
microphone in his hand, this signifies his involvement in this
genre of music featured in the magazine. Also if my target
audience were to see my magazine they would be able to
infer that it is a music magazine. The singer has short hair and
is dressed casual, this perhaps may signify a rock/indie singer.
The man on my front cover is singing, this infers that my
image is a live photograph from a gig/concert. Due to
Saussure’s theory this means that my magazine will include
various other live material of other singers/ bands of the
same genre, due to connotation the front cover produces. The
photo that I have used for my front cover is a live image which
sends the connotation that the magazine may be a indie
magazine. This is because this is what you would expect a
indie/rock magazine to convey as opposed to a pop magazine.

3. • In terms of Maslow’s Hierarchy of Needs, by using
a live photo for my front cover will appeal to my
target audience. This is because of the genre the
photograph conveys. My target audience may
infer an indie vibe to the magazine because of the
way the man is dressed and the contrast effect
that is added to it. This may make them purchase
the magazine because the connotation of my
image will send out the correct inferences.

4. • One the cover of my magazine the bold text located
towards the bottom of the page with the name “Brian
O’Reilly” signifies that this is the singers name , this is
emphasized due to the size of the text as it is one of
largest text size used on the cover of my magazine. The
simplicity of the artist used it shown by the quote “I’m
just an ordinary guy who likes to sing”. This produces a
likeable and endearing connotation for the artist as it
allows my target audience to connect physically with
him. The man describes himself as “Ordinary”, from
this people may infer that the singer is like them and is
not an intimidating character. This may persuade them
to buy the magazine.

5. • Within the contents and double page spread of my magazine
there are multiple live photographs from different bands/artists
this adds to theme of indie/rock music. From my contents page it
is clear to my target audience that this is a magazine about
indie/rock music, this is also due to the topics and bands
mentioned (TDCC etc.)
• The article on my double page spread is a fictionalised interview
with the singer on my front cover. I have wrote this in a formal
writing style to get the information across to the audience clearly.
In terms of “Maslow’s Hierarchy of Needs” this tells me that my
audience ranges from young adults and maybe older (14-25) years
old). I also decided to try create a similar magazine to NME. In
NME the writing is mainly formal, in this magazine that is mainly
targeted at adults, prefer the writing style to be technically
accurate and formal as opposed to an informal one, which doesn’t
provide many facts and details and is targeted at a younger based
audience. I have made the writing style to appeal to my target
audience (14-25 year olds) this is the demographic of young
adults who want to read intellectual writing styles and may aspire
to be like the people featured in my magazine.