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B.Marketing Planning 2

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Why is marketing planning necessary? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Criticisms of marketing planning ,[object Object],[object Object],[object Object],[object Object]
Objectives of the marketing plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
The contents and structure of the marketing plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cautionary notes for effective planning ,[object Object],[object Object],[object Object]
Behavioural planning problems ,[object Object],[object Object],[object Object],[object Object]
Standard Planning Framework ,[object Object],[object Object],[object Object],[object Object],[object Object]

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