2. Pain Point
• Most web businesses are sitting on mountains of
historical data
– Millions of rows created during normal operations
– Information on revenue-generating activities and ancillary user
behaviors
• Limitations create an inability to mine and analyze
– Financial
– Technical
– Informational
• Missed opportunities
– Increasing repeat purchases/activity
– More informed customer acquisition spending
– Smarter sourcing and product development

3. Capturing Value
RJMetrics allows database-driven websites to
capture the full value of the data in their
backend databases
Extraction Transformation Loading
Secure, incremental Data optimized for Near real-time access via
data transfer advanced analysis a web-based dashboard

4. Powerful Online Dashboards
Basic Reporting
• Users
• Sales
• Actions
Advanced Analytics
• User Behavior
• Cohort Analysis
• Customer Lifetime Value
• Repeat Event Probability
Third-Party Data Sources
• Google Analytics
• Twitter

5. Competitors and Differentiation
Enterprise-Grade Solutions Self-Service Solutions
RJMetrics Advantages: RJMetrics Advantages:
Ease of Use Hands-Off Implementation
Targeted Feature Set Richer Source Data
Implementation Time No Source Code Modification
Price (starting at $500/month) More Actionable Results

6. Team
Robert J. Moore, CEO and Co-Founder
Princeton 2006 (ORFE & CS)
Insight Venture Partners
Jake Stein, COO and Co-Founder
Wharton 2006 (Finance & Entrepreneurship)
Insight Venture Partners
Jeff Shumer, Account Executive (hired 11/16)
Wharton 2006 (Management & Marketing)
HSBC Sales & Trading
Chris Merrick, Lead Developer (starting 1/18)
Princeton 2008 (Physics & CS)
Yodle

7. 2010 Goals
• Sustain Aggressive Revenue Growth
– Increased Marketing Spend Contact Information:
– Management by Metrics Robert J. Moore
rmoore@rjmetrics.com
• Decrease Implementation Time
Twitter: @rjmetrics
– Further Automate New Customer Integrations
– Further Automate Customer Support 877-684-1394
• Enhance User Experience Free Demo Account:
– Expand Visualizations www.rjmetrics.com
– Enhance Access to Advanced Features
• Integrate with Additional APIs
– E-Mail Marketing Providers
– Accounting and Business Management Tools