Klout - PluggedIn NYC011210

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Klout - PluggedIn NYC011210

  1. 1. January 12, 2010 Joe@klout.com @joefernandez
  2. 2. Who do you NEED talking about your product?
  3. 3. Klout measures online influence and sells word-of-mouth impact measurement! Timeline May 2008 - Founded Dec 2008 – Private Beta Feb 2009 - First Client Integration March 2009 - SXSW Innovator Finalist April 2009 - Public Beta Nov 2009 – Topic search launch Current 5+ Million Profiles Indexed 150+ API Customers 250,000+ Registered Users
  4. 4. Score True Amplification Network Reach Score Score Size of the engaged audience Ability to generate actions Influence of the people interacting This Qtr Current This Qtr This Year This Year Klout Score = Definitive Source of Online Influence
  5. 5. Proprietary Data & Relationships
  6. 6. Current API Customers Filtering/Reporting/Workflow Advertising Customer Service/Lead Gen Analytics Email Marketing Social Business Targeting 150+ API Developers!
  7. 7. Crew Joe Fernandez – CEO (co-founder) • Former CEO Evalulogix Offshore Development Partner • Former Director of Product at OnBoard Informatics • University of Miami Computer Science & Duration Inc (Singapore) Finance • Oxford University – Exeter College Hiring Plan Binh Tran – CTO (co-founder) • Former CTO Evalulogix • Senior Developer – Immediate • CTO ICM Inc. • Senior DBA - Immediate • Co-founder of Fizmo Ad Platform • Business Development – 2nd qtr • Senior Architect at Player 1, developed PS1 • Community Manager – 2nd qtr and N64 published titles • University of California Irvine, Computer Science Greg Narain - VP Product • Co-founder Lil’ Grams • CEO/Founder of Social Roots • Co-founder of Blue Whale Labs • New York University
  8. 8. Roadmap: More connections with Influencers More Services Klout can identify and deliver your product to influencers

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