January 12, 2009




                   Presented by:
                   Jean Davis
                   Co-Founder, Convers...
Market Need Assessment
• Twitter has grown exponentially over the last two years
• There are now as many as 35 million peo...
Competitive Landscape

Main Twitter Based Competitors
• Twendz Pro - Monitors tweets based on sentiment and influence
• Tw...
Product




TweetFeel Biz analyzes, trends and compares “Twitter”
       conversations for brands and services.
          ...
What is TweetFeel Biz?

• Real-Time Twitter Sentiment

• Machine Learning based on Twitter Chatter

• Sentiment Trending &...
| Research Evolved
Screenshots




              | Research Evolved
Screenshots




              | Research Evolved
Screenshots




              | Research Evolved
Screenshots




              | Research Evolved
Screenshots




              | Research Evolved
Competitive Advantage

• Experts in full arena of sentiment analysis and quantitative
  research
• TweetFeel sentiment eng...
Client Base

Three Targeted Groups:

1. PR/Advertising Companies
2. Companies using Twitter as a marketing/ communication
...
Management Team
    Jean Marie Davis, Co-Founder
    • 25+ years in the marketing research industry, Global management exp...
Business Development Plans

• API Development

• Data Collection Improvements

• Scaling and Performance

• Sentiment Engi...
Thank You



Jean Davis                 631-838-6460
@JeanMarie50        jean@conversition.com



           | Research Ev...
Upcoming SlideShare
Loading in …5
×

TweetFeel - PluggedIn NYC011210

588 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
588
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

TweetFeel - PluggedIn NYC011210

  1. 1. January 12, 2009 Presented by: Jean Davis Co-Founder, Conversition Strategies
  2. 2. Market Need Assessment • Twitter has grown exponentially over the last two years • There are now as many as 35 million people providing opinions freely on Twitter, 25 to 30 millions tweets per day, as much 1.5 million per hour • Businesses are now starting to recognize the need to understand this phenomenon and incorporate opinions from Twitter in their corporate and marketing strategy planning • Clients need tools to receive sentiment information in a timely and meaningful way so appropriate action can be taken quickly • Currently, the industry has too many counting tools – “Data Dump” • Confusion results about which information is usable and what conclusions can be validly drawn • Need a structured, scientific and analytical tool | Research Evolved
  3. 3. Competitive Landscape Main Twitter Based Competitors • Twendz Pro - Monitors tweets based on sentiment and influence • TweetTone - Monitors tweets based on their emotional content • PeopleBrowsr - Provides brand analyzer as part of a larger suite of tools Others competing in this space: • Scoutlabs - Monitors buzz and sentiment across the web • ViralHeat - Monitors buzz and sentiment across the web • Trendrr - Tracks social data sets in real-time | Research Evolved
  4. 4. Product TweetFeel Biz analyzes, trends and compares “Twitter” conversations for brands and services. Avalaible in “Freemium” and Paid versions. | Research Evolved
  5. 5. What is TweetFeel Biz? • Real-Time Twitter Sentiment • Machine Learning based on Twitter Chatter • Sentiment Trending & Comparison, & “tweet share” • D.I.Y. Scoring on the fly • Story Teller Unique to Client Needs | Research Evolved
  6. 6. | Research Evolved
  7. 7. Screenshots | Research Evolved
  8. 8. Screenshots | Research Evolved
  9. 9. Screenshots | Research Evolved
  10. 10. Screenshots | Research Evolved
  11. 11. Screenshots | Research Evolved
  12. 12. Competitive Advantage • Experts in full arena of sentiment analysis and quantitative research • TweetFeel sentiment engine focused on analyzing the unique way people communicate on Twitter (140 characters) • Focused on relevant tweets = No Data Puking • Simple user interface • Rigorous data cleaning process • Flexibility that allows users to refine their own data sets | Research Evolved
  13. 13. Client Base Three Targeted Groups: 1. PR/Advertising Companies 2. Companies using Twitter as a marketing/ communication tool 3. Entertainment and media companies | Research Evolved
  14. 14. Management Team Jean Marie Davis, Co-Founder • 25+ years in the marketing research industry, Global management experience with proven online leadership skills Tessie Ting, Co-Founder • 25+ years in marketing research, specializing in global Operations Management, widely recognized for strong organizational and people skills Annie Pettit Ph.D., Research Science • 15+ years of supplier side online market research experience, advanced knowledge of descriptive, exploratory and confirmatory statistics, psychometrics, research design, survey design, and data quality Andres Burgos, Interactive Media • 10+ years in market research • Has created online concepts since 2001 Matthew Ronco, Sales & Client Service • 10 years building start-ups • Full Service market research background | Research Evolved
  15. 15. Business Development Plans • API Development • Data Collection Improvements • Scaling and Performance • Sentiment Engine Enhancement • Partner with Twitter Clients and Other Applications | Research Evolved
  16. 16. Thank You Jean Davis 631-838-6460 @JeanMarie50 jean@conversition.com | Research Evolved

×