Blurts - PluggedIn NYC011210

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Blurts - PluggedIn NYC011210

  1. 1. Blurts share your voice ™ PLUGGED IN NYC January 12, 2010 share your voice Entry: blurt : to utter abruptly and impulsively — Pronunciation: ˈblərt Function: transitive verb usually used with… “out” Etymology: probably imitative Date: 1573 Proprietary and Confidential © 2008-2010 1
  2. 2. Blurts share your voice ™ Vision “Voice is, and for a long time will be, the only “Integrating voice with feature that 100% of social networking…could mobile phone owners be worth some $80 worldwide know how to billion.” use. No other feature Daniel Doulton, CEO, SpinVox Quoted by: MediaPost, June 22, 2009 even comes close.” Mark Kahn, CEO, Traffiq Oct 11, 2009 Proprietary and Confidential © 2008-2010 2
  3. 3. Blurts share your voice ™ What is Blurts Blurts™ is an audio operating system (AOS) for the convergence of the mobile, social and digital worlds Blurts AOS Proprietary and Confidential © 2008-2010 3
  4. 4. Blurts share your voice ™ Blurts AOS The Blurts™ AOS unleashes the power of one-to-many micro audio communications facilitates the simultaneous distribution of micro audio content “Blurts” between ALL social networks, telephony networks, publisher networks, brand networks and other digital media Blurts.com (Create) (Dynamic publication) (1 to many: instantly) Proprietary and Confidential © 2008-2010 4
  5. 5. Blurts share your voice ™ What Is a Blurt?   15 sec micro audio post   Created from any phone or audio recording device   Instantly published to Blurts’ publisher clients web sites (e.g. Fandango, Yelp, Zagat, Expedia, etc.)   Simultaneously published to all Blurter’s digital channels: - Twitter, Facebook, MySpace, personal blogs, etc. Proprietary and Confidential © 2008-2010 5
  6. 6. Blurts share your voice ™ Business Goals   Become an open standard for short-burst audio communications   Be the audio plumbing that: (i) seamlessly connects mobile, social and digital (ii) enhances Twitter, Facebook and every other social network through the texture, tone, emotion and authenticity of voice Proprietary and Confidential © 2008-2010 6
  7. 7. Blurts share your voice ™ Why Voice?   The only app that 100% of mobile owners know how It’s easy! to use It’s fast!   Huge installed base anyone with a phone can simply talk to create and instantly publish their thoughts and voice across the digital landscape It’s convenient It’s   More robust than text; expressive easier and more anonymous than video It connects!   Voice is a powerful storytelling medium Proprietary and Confidential © 2008-2010 7
  8. 8. Blurts share your voice ™ Voice Solves Problems   Allows personalities whose voices are their brands-- celebrities, media folks– to better project their brands into social media   Can’t fake a Blurt   Illegal to text or upload video while driving With approx 1 billion car hours/day in the USA alone, lots of social networking can and will take place while driving   Approachable social networking gateway for seniors, visually Image courtesy of Razorfish impaired, those who can’t type, not net savvy, etc. Proprietary and Confidential © 2008-2010 8
  9. 9. Blurts ™ How it Works: share your voice link-backs and transcription   Blurts post as a link, plus   4-6 key word “parsed” Smartphone Desktop or pub widget Standard mobile preview (recorder/stream) (recorder/stream) (VoIP)   Click link to listen   Links drive traffic back to the site the Blurt was created on Proprietary and Confidential © 2008-2010 9
  10. 10. Blurts ™ How it Works: share your voice Blurts R-O-S-E Rapid Organic Search Enhancer   R-O-S-E automatically turbo charges organic search for Blurts’ publisher clients   Increases a site’s visibility within major search engines by increasing the # of publisher’s indexed pages   Proprietary technology: 
 
‐
transcribes
each
Blurt
 
‐
creates
a
unique
content‐specific
Blurt
URL
 ‐
op7mizes
the
page
for
search
 
‐
submits
each
page
for
indexing
 
‐
tracks
and
reports
on
the
results
 



‐
regularly
re‐op7mizes
each
indexed
page

 Thousands of new pages of indexing exposure Proprietary and Confidential © 2008-2010 10
  11. 11. Blurts share your voice ™ Business Model: Part 1 Blurts for Publishers (the revenue engine)   Software as a Service (SaaS) reviews solution for publishers   Large amount of user generated tips testimonials content published daily as static text stories jokes   The switch from text to voice makes certain content: blogs comments (i) faster and easier to create resulting in more of it (ii) More engaging by adding texture, thoughts social postings tone emotion and authenticity Proprietary and Confidential © 2008-2010 11
  12. 12. Blurts share your voice ™ Publisher Value Blurts’ addresses some of the biggest challenges facing digital publishers today 1. Increases no-Cost Content 2.  Drives Organic Search Traffic 3. Syndicates Publisher Content Out to Social Nets 4.  Drives Traffic to Publisher from Social Sphere 5. Increases Site Stickiness 6. Drives Monetization Proprietary and Confidential © 2008-2010 12
  13. 13. Blurts share your voice ™ Business Model: Part 2 Blurts for Consumers (the exit engine)   Free for celebrities, athletes and individuals   Use to enhance Facebook, Twitter and other social conversations by injecting the texture, tone, emotion and authenticity of voice   Blurts.com users grow organically and exponentially as awareness develops via Blurts for Publishers Proprietary and Confidential © 2008-2010 13
  14. 14. Blurts share your voice ™ 2010 Roadmap for Growth   Sign publisher clients to revenue Publishers generating licenses for SaaS Promote Blurts to their visitors creating new users, who syndicate to social nets and   Launch free www.blurts.com beta Blurts.com for celebrity, media and athletes to better project their brands through social nets Blurts.com Social Nets   Launch free www.blurts.com beta Blurts are published concurrently at Discovery by friends and followers. The for general consumer use to give publisher, user’s social community constantly nets and Blurts.com recruits new users people a voice heard   Open Blurts API to app developers Celebrities App Developers   Develop 3-6 owned apps Drive awareness of App users share with Blurts and grow their social nets organic users attracting more users Proprietary and Confidential © 2008-2010 14
  15. 15. Blurts ™ Competitive Advantage share your voice Seamlessly integrated technologies   Blurtcast™   BlurtCall   Blurtcomerce instant broadcast of Blurts Blurts voice over IP telephony SaaS self-service to multiple social nets system   VoiceMic™   AdBlurts Ad serving and management   AudioParse™ Middleware for recording and system throughout the Blurts Middleware for audio to text managing Blurts via desktop and platform transcription smart phone microphones   Developer API   Moderation   httpMultiplier™ Three modules that allow for Auto web page builder and SEO optimizer based on Blurts and toolset moderation of Blurtsuto web page builder and SEO content optimizer based on Blurts content (licensed) Proprietary and Confidential © 2008-2010 2008-2009 15
  16. 16. Blurts share your voice ™ .
 Experienced Team Strong visionaries with extensive operating experience in consumer marketing, mobile, Internet, direct and early stage business development Jeffrey Stier, CEO; co-Founder Michael Adler, CFO (acting) Consumer and mobile marketing expert. Most Senior Managing Partner of AC Lion, a Human Capital /Executive recently ran business development and the digital incubator for JWT North America, the Search firm. 15 years financial experience in new media, largest ad agency by revenue in the USA. telephony, entertainment and the investment banking sectors Marian Stier, COO; co-Founder Advisors Managed large scale system implementations and business analyses in the healthcare industry for Fortune 1000 clients such as Travelers Insurance, The Robert N. Moore Guardian and Erisco (part of Dun and Bradstreet). Direct marketing expert and successful entrepreneur.  Current CEO of Fusion Media Group, digital media incubator. In 2003 co Eric Weissman, CTO (acting) -founded babytobee.com, the largest self-reported database of pre-natal women. Sold to public (:THK) in 2006. Programmer extraordinaire with encyclopedic knowledge of search engines and their indexing robots. Founder and lead tech strategist for M2C, an Internet Robert Quish robotics company sold in a multi-million dollar deal. COO, JWT North America. 20-year veteran in the advertising business with experience managing some of America’s most significant brands. Steven Haft, EVP Strategy (acting) Previous Head of Programming at AOLTV and Chief Strategy Officer of AOL Interactive. 20 years running television and motion picture David Bell Operating Advisor Pegasus Capital Advisors. Chairman Emeritus companies: winner of the Peabody Award and the British Academy & ex-Chairman and CEO of The Interpublic Group, Inc, one of Award - multiple Oscar/Emmy/Golden Globe nominee. the largest marketing services companies in the world. Inducted into the Advertising Hall of Fame in March 2007. Proprietary and Confidential © 2008-2010 16
  17. 17. Blurts share your voice ™ Summary/Contact Info Blurts is a micro-audio media format for meaningful social expression and conversation that offers a disruptive Jeffrey Stier jeff@talkingsocial.com value proposition for social 917.561.6403 media combined with innovative and profitable use of mobile and search   Proprietary and Confidential © 2008-2010 17

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