Web 2.0 – an introduction for the PRCA Phil Bradley http://www.philb.com
Please note: <ul><li>By necessity of only having 45 minutes available this is a very brief overview of what can be achieve...
What is Web 2.0? <ul><li>Many descriptions – the unintelligible  </li></ul><ul><li>Web 2.0 is a term often applied to a pe...
The favourable <ul><li>It’s a platform  </li></ul><ul><li>It harnesses collective intelligence </li></ul><ul><li>Data can ...
The unfavourable <ul><li>“ It’s  vacuous marketing hype” </li></ul><ul><li>“ Web 2.0 is totally silly” </li></ul><ul><li>“...
Yes, and? <ul><li>What you call it doesn’t matter.  </li></ul><ul><li>It’s real, it’s now in every day use on the internet...
 
And more and more people… <ul><li>Are using them </li></ul><ul><li>MySpace.com  showed annual growth worldwide of 238%, fr...
So what exactly are we talking about? <ul><li>People can manipulate data themselves </li></ul><ul><li>Repackage it </li></...
A Powerpoint slideshow
Then goes to a weblog
Then into Facebook
And into my start page site
Bookmarking networks <ul><li>I can bookmark pages and quickly share them with friends, colleagues, anyone </li></ul><ul><l...
Del.icio.us
Searching bookmarks
This means… <ul><li>Traditional search engines decline in importance </li></ul><ul><li>People look to networks to find the...
It also means <ul><li>Web 2.0 based resources allow me to find things more quickly </li></ul><ul><li>It’s easy to create d...
Publicity – more or less <ul><li>Less about traditional methods </li></ul><ul><li>Traditional press releases don’t interes...
Go to where the market is <ul><li>Website optimisation  </li></ul><ul><ul><li>A weblog </li></ul></ul><ul><ul><li>A flickr...
Not to forget… <ul><li>Video resources such as YouTube </li></ul><ul><li>File sharing options such as YouSendIt </li></ul>...
Combine everything!
Web 2.0 is changing… <ul><li>The way we use the web </li></ul><ul><li>The way we use information </li></ul><ul><li>The way...
<ul><li>Forever! </li></ul>
Thank you! <ul><li>Phil Bradley </li></ul><ul><li>http://www.philb.com </li></ul><ul><li>[email_address] </li></ul><ul><li...
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PRCA and Web 2.0

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A very short overview of Web 2.0 for the PRCA

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PRCA and Web 2.0

  1. 1. Web 2.0 – an introduction for the PRCA Phil Bradley http://www.philb.com
  2. 2. Please note: <ul><li>By necessity of only having 45 minutes available this is a very brief overview of what can be achieved using Web 2.0. However, I hope you find it useful, and if you wish to explore this further please do consider contacting me for a no strings in-depth chat about how I can help you fully utilise Web 2.0 stuff. Thanks! </li></ul>
  3. 3. What is Web 2.0? <ul><li>Many descriptions – the unintelligible </li></ul><ul><li>Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. (Wikipedia) </li></ul>
  4. 4. The favourable <ul><li>It’s a platform </li></ul><ul><li>It harnesses collective intelligence </li></ul><ul><li>Data can be used and re-used in many ways </li></ul><ul><li>Users are directly involved with development </li></ul><ul><li>It’s not limited to a single device </li></ul><ul><li>A rich user experience </li></ul><ul><ul><li>Tim O’Reilly ‘ What is Web 2.0?’ </li></ul></ul>
  5. 5. The unfavourable <ul><li>“ It’s vacuous marketing hype” </li></ul><ul><li>“ Web 2.0 is totally silly” </li></ul><ul><li>“ Meaningless” </li></ul><ul><li>“ is made entirely of pretentious self serving morons.” </li></ul><ul><li>“ a lot of thin but very hot air blown at you by those who are convinced that having nothing to say is by no means a good reason to shut up.” </li></ul>
  6. 6. Yes, and? <ul><li>What you call it doesn’t matter. </li></ul><ul><li>It’s real, it’s now in every day use on the internet </li></ul><ul><li>More and more companies are developing resources </li></ul>
  7. 8. And more and more people… <ul><li>Are using them </li></ul><ul><li>MySpace.com showed annual growth worldwide of 238%, from 23.1 million unique visitors in September 2005 to 78.3 million in 2006 to an estimated 250 million today. </li></ul><ul><li>Facebook has 26,467,000 users (May 2007) spending 3 hours there per month </li></ul>
  8. 9. So what exactly are we talking about? <ul><li>People can manipulate data themselves </li></ul><ul><li>Repackage it </li></ul><ul><li>Republish it </li></ul><ul><li>Share it </li></ul><ul><li>Comment on it </li></ul><ul><li>Quickly and easily without fuss or technical knowledge </li></ul>
  9. 10. A Powerpoint slideshow
  10. 11. Then goes to a weblog
  11. 12. Then into Facebook
  12. 13. And into my start page site
  13. 14. Bookmarking networks <ul><li>I can bookmark pages and quickly share them with friends, colleagues, anyone </li></ul><ul><li>These become a very useful way of searching for accurate information because it is people led, not computer </li></ul><ul><li>Data can be ‘tagged’ as appropriate </li></ul><ul><li>The users have control, not the publishers </li></ul>
  14. 15. Del.icio.us
  15. 16. Searching bookmarks
  16. 17. This means… <ul><li>Traditional search engines decline in importance </li></ul><ul><li>People look to networks to find the information that they need </li></ul><ul><li>Traditional press releases are overlooked </li></ul><ul><li>Email is for old people </li></ul>
  17. 18. It also means <ul><li>Web 2.0 based resources allow me to find things more quickly </li></ul><ul><li>It’s easy to create discussion groups and forums </li></ul><ul><li>Instant messaging and chat rooms are increasingly important as methods of communication </li></ul>
  18. 19. Publicity – more or less <ul><li>Less about traditional methods </li></ul><ul><li>Traditional press releases don’t interest me </li></ul><ul><li>Discussions in weblogs, forums, MySpace, Facebook is more relevant </li></ul><ul><li>Search engines are less important, bookmarking services more so </li></ul><ul><li>Forget email </li></ul>
  19. 20. Go to where the market is <ul><li>Website optimisation </li></ul><ul><ul><li>A weblog </li></ul></ul><ul><ul><li>A flickr account </li></ul></ul><ul><ul><li>A discussion group </li></ul></ul><ul><ul><li>Creating a personalised search engine </li></ul></ul><ul><ul><li>Using RSS feeds for instant information and news </li></ul></ul><ul><ul><li>Getting involved with social networks to spread the message </li></ul></ul>
  20. 21. Not to forget… <ul><li>Video resources such as YouTube </li></ul><ul><li>File sharing options such as YouSendIt </li></ul><ul><li>Podcasts </li></ul><ul><li>Online communities with Zimbio, Squidoo, Flickr, Library Thing and other niche subject areas </li></ul><ul><li>Wikis </li></ul><ul><li>Collaboration tools (Google docs) </li></ul>
  21. 22. Combine everything!
  22. 23. Web 2.0 is changing… <ul><li>The way we use the web </li></ul><ul><li>The way we use information </li></ul><ul><li>The way we find information </li></ul><ul><li>The way we do our jobs </li></ul><ul><li>The way we interact with people </li></ul><ul><li>The way that we look at everything </li></ul>
  23. 24. <ul><li>Forever! </li></ul>
  24. 25. Thank you! <ul><li>Phil Bradley </li></ul><ul><li>http://www.philb.com </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.philbradley.typepad.com/ </li></ul>

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