Web 2.0 – an introduction for the PRCA Phil Bradley http://www.philb.com

Please note: By necessity of only having 45 minutes available this is a very brief overview of what can be achieved using Web 2.0. However, I hope you find it useful, and if you wish to explore this further please do consider contacting me for a no strings in-depth chat about how I can help you fully utilise Web 2.0 stuff. Thanks!

By necessity of only having 45 minutes available this is a very brief overview of what can be achieved using Web 2.0. However, I hope you find it useful, and if you wish to explore this further please do consider contacting me for a no strings in-depth chat about how I can help you fully utilise Web 2.0 stuff. Thanks!

What is Web 2.0? Many descriptions – the unintelligible Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. (Wikipedia)

Many descriptions – the unintelligible

Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. (Wikipedia)

The favourable It’s a platform It harnesses collective intelligence Data can be used and re-used in many ways Users are directly involved with development It’s not limited to a single device A rich user experience Tim O’Reilly ‘ What is Web 2.0?’

It’s a platform

It harnesses collective intelligence

Data can be used and re-used in many ways

Users are directly involved with development

It’s not limited to a single device

A rich user experience

Tim O’Reilly ‘ What is Web 2.0?’

The unfavourable “ It’s vacuous marketing hype” “ Web 2.0 is totally silly” “ Meaningless” “ is made entirely of pretentious self serving morons.” “ a lot of thin but very hot air blown at you by those who are convinced that having nothing to say is by no means a good reason to shut up.”

“ It’s vacuous marketing hype”

“ Web 2.0 is totally silly”

“ Meaningless”

“ is made entirely of pretentious self serving morons.”

“ a lot of thin but very hot air blown at you by those who are convinced that having nothing to say is by no means a good reason to shut up.”

Yes, and? What you call it doesn’t matter. It’s real, it’s now in every day use on the internet More and more companies are developing resources

What you call it doesn’t matter.

It’s real, it’s now in every day use on the internet

More and more companies are developing resources

And more and more people… Are using them MySpace.com showed annual growth worldwide of 238%, from 23.1 million unique visitors in September 2005 to 78.3 million in 2006 to an estimated 250 million today. Facebook has 26,467,000 users (May 2007) spending 3 hours there per month

Are using them

MySpace.com showed annual growth worldwide of 238%, from 23.1 million unique visitors in September 2005 to 78.3 million in 2006 to an estimated 250 million today.

Facebook has 26,467,000 users (May 2007) spending 3 hours there per month

So what exactly are we talking about? People can manipulate data themselves Repackage it Republish it Share it Comment on it Quickly and easily without fuss or technical knowledge

People can manipulate data themselves

Repackage it

Republish it

Share it

Comment on it

Quickly and easily without fuss or technical knowledge

A Powerpoint slideshow

Then goes to a weblog

Then into Facebook

And into my start page site

Bookmarking networks I can bookmark pages and quickly share them with friends, colleagues, anyone These become a very useful way of searching for accurate information because it is people led, not computer Data can be ‘tagged’ as appropriate The users have control, not the publishers

I can bookmark pages and quickly share them with friends, colleagues, anyone

These become a very useful way of searching for accurate information because it is people led, not computer

Data can be ‘tagged’ as appropriate

The users have control, not the publishers

Del.icio.us

Searching bookmarks

This means… Traditional search engines decline in importance People look to networks to find the information that they need Traditional press releases are overlooked Email is for old people

Traditional search engines decline in importance

People look to networks to find the information that they need

Traditional press releases are overlooked

Email is for old people

It also means Web 2.0 based resources allow me to find things more quickly It’s easy to create discussion groups and forums Instant messaging and chat rooms are increasingly important as methods of communication

Web 2.0 based resources allow me to find things more quickly

It’s easy to create discussion groups and forums

Instant messaging and chat rooms are increasingly important as methods of communication

Publicity – more or less Less about traditional methods Traditional press releases don’t interest me Discussions in weblogs, forums, MySpace, Facebook is more relevant Search engines are less important, bookmarking services more so Forget email

Less about traditional methods

Traditional press releases don’t interest me

Discussions in weblogs, forums, MySpace, Facebook is more relevant

Search engines are less important, bookmarking services more so

Forget email

Go to where the market is Website optimisation A weblog A flickr account A discussion group Creating a personalised search engine Using RSS feeds for instant information and news Getting involved with social networks to spread the message

Website optimisation

A weblog

A flickr account

A discussion group

Creating a personalised search engine

Using RSS feeds for instant information and news

Getting involved with social networks to spread the message

Not to forget… Video resources such as YouTube File sharing options such as YouSendIt Podcasts Online communities with Zimbio, Squidoo, Flickr, Library Thing and other niche subject areas Wikis Collaboration tools (Google docs)

Video resources such as YouTube

File sharing options such as YouSendIt

Podcasts

Online communities with Zimbio, Squidoo, Flickr, Library Thing and other niche subject areas

Wikis

Collaboration tools (Google docs)

Combine everything!

Web 2.0 is changing… The way we use the web The way we use information The way we find information The way we do our jobs The way we interact with people The way that we look at everything

The way we use the web

The way we use information

The way we find information

The way we do our jobs

The way we interact with people

The way that we look at everything

Forever!

Forever!

Thank you! Phil Bradley http://www.philb.com [email_address] http://www.philbradley.typepad.com/

Phil Bradley

http://www.philb.com

[email_address]

http://www.philbradley.typepad.com/