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  1. 1. Practical uses for Web 2.0 – an overview Phil Bradley http://www.philb.com
  2. 2. What is Web 2.0? <ul><li>Let’s just not go there shall we? </li></ul><ul><li>Definitions are less important than what you can do with it </li></ul><ul><li>Oh, if you really insist… </li></ul>
  3. 3. What is Web 2.0? <ul><li>Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. </li></ul><ul><ul><li>Wikipedia entry </li></ul></ul>
  4. 4. <ul><li>Web 1.0 was computer based </li></ul><ul><li>Web 2.0 uses the web as a platform </li></ul>
  5. 5. <ul><li>Web 1.0 relied on installed software </li></ul><ul><li>Web 2.0 uses the browser </li></ul>
  6. 6. <ul><li>Web 1.0 was solitary </li></ul><ul><li>Web 2.0 encourages sharing </li></ul>
  7. 7. <ul><li>Web 1.0 was individuals working alone </li></ul><ul><li>Web 2.0 is community, sharing wisdom </li></ul>
  8. 8. <ul><li>Web 1.0 was data in one place </li></ul><ul><li>Web 2.0 is the portability of data </li></ul>
  9. 9. <ul><li>Web 1.0 was about consuming (data) </li></ul><ul><li>Web 2.0 is about creating data </li></ul><ul><ul><li>Weblogs </li></ul></ul><ul><ul><li>Photograph sharing </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Collaborative resources </li></ul></ul><ul><ul><li>Social networking </li></ul></ul><ul><ul><li>Bookmarking </li></ul></ul>
  10. 10. <ul><li>Web 1.0 was home pages </li></ul><ul><li>Web 2.0 is weblogs </li></ul>
  11. 11. <ul><li>Web 1.0 was tracking information down </li></ul><ul><li>Web 2.0 is having information come to you </li></ul>
  12. 12. <ul><li>Web 1.0 was badging your content </li></ul><ul><li>Web 2.0 is getting the answer out there quickly </li></ul>
  13. 13. <ul><li>Web 1.0 was slow transfer rates </li></ul><ul><li>Web 2.0 is about broadband </li></ul>
  14. 14. <ul><li>Web 1.0 was hardware $s </li></ul><ul><li>Web 2.0 is broadband $s </li></ul>
  15. 15. <ul><li>Web 1.0 was getting it perfect </li></ul><ul><li>Web 2.0 is doing it and moving on </li></ul>
  16. 16. <ul><li>Web 1.0 was stationary </li></ul><ul><li>Web 2.0 is mobile </li></ul>
  17. 17. <ul><li>Web 1.0 was about limitations </li></ul><ul><li>Web 2.0 is about a state of mind </li></ul>
  18. 18. Yes… but? <ul><li>“ It’s vacuous marketing hype” </li></ul><ul><li>“ Web 2.0 is totally silly” </li></ul><ul><li>“ Meaningless” </li></ul><ul><li>“ is made entirely of pretentious self serving morons.” </li></ul><ul><li>“ a lot of thin but very hot air blown at you by those who are convinced that having nothing to say is by no means a good reason to shut up.” </li></ul>
  19. 19. So… <ul><li>Is it a question of degrees of difference? </li></ul>
  20. 20. Or… <ul><li>A difference of kind? (Is it or isn’t it a fad?) </li></ul>
  21. 22. So… <ul><li>How can I use it? </li></ul>
  22. 23. Communication & news gathering <ul><li>Weblogs </li></ul><ul><ul><li>Create a library weblog </li></ul></ul><ul><ul><li>Additional or new library resources </li></ul></ul><ul><ul><li>Introduce members of staff </li></ul></ul><ul><ul><li>Use it as a repository of data and information by using categories and tags </li></ul></ul><ul><ul><li>Don’t regard a weblog as a diary – it’s an important website in its own right… </li></ul></ul>
  23. 25. Weblogs continued… <ul><li>Use the weblog RSS feed on the site home page as a news feed </li></ul><ul><li>Encourage people to add the feed to their start page or RSS reader </li></ul><ul><li>Create a different weblog for a different subject area – invite other authors </li></ul><ul><li>Use it in a different way, on a different page </li></ul>
  24. 27. So what exactly is RSS again? <ul><li>Really Simple Search </li></ul><ul><li>Rich Site Summary </li></ul><ul><li>‘ Read some stories’ </li></ul><ul><li>Newsfeeds </li></ul><ul><li>It’s a common way of transferring data from one resource to another one </li></ul>
  25. 30. <ul><li>The version a human being sees: </li></ul>
  26. 31. <ul><li>The RSS version: </li></ul><ul><li>Phil Bradley's weblog </li></ul><ul><li>http://philbradley.typepad.com/phil_bradleys_weblog/ </li></ul><ul><li>Internet searching, web design, search engine developments and anything that will interest librarians! </li></ul><ul><li>en-GB </li></ul><ul><li>2007-02-23T10:57:53+00:00 Egypt blogger jailed for 'insult' </li></ul><ul><li>http://philbradley.typepad.com/phil_bradleys_weblog/2007/02/egypt_blogger_j.html </li></ul><ul><li>Egyptian blogger jailed for 'insult'. Abdel Kareem Soliman has been jailed for four years for criticising and insulting Islam and the president. He'd used his weblog to take a swipe at the country's top Islamic institution. The link goes to... </li></ul><ul><li><p><a href=&quot;http://news.bbc.co.uk/1/hi/world/middle_east/6385849.stm&quot; title=&quot;BBC NEWS | World | Middle East | Egypt blogger jailed for 'insult'&quot;>Egyptian blogger jailed for 'insult'</a>. Abdel Kareem Soliman has been jailed for four years for criticising and insulting Islam and the president. He'd used his weblog to take a swipe at the country's top Islamic institution. The link goes to the BBC story.</p> </li></ul><ul><li>Current Affairs </li></ul><ul><li>philipbradley </li></ul><ul><li>2007-02-23T10:57:53+00:00 </li></ul><ul><li>Google charges for web programs </li></ul><ul><li>http://philbradley.typepad.com/phil_bradleys_weblog/2007/02/google_charges_.html </li></ul><ul><li>Google charges for web programs. Well, this is all over the blogs and news at the moment - my link goes to the BBC version of the story. No great surprise here really; Google is going to start selling a... </li></ul><ul><li><p><a href=&quot;http://news.bbc.co.uk/1/hi/technology/6385487.stm&quot; title=&quot;BBC NEWS | Technology | Google charges for web programs&quot;>Google charges for web programs</a>. Well, this is all over the blogs and news at the moment - my link goes to the BBC version of the story. No great surprise here really; Google is going to start selling a premium version of their email, calendar, word processing and messaging package. It'll cost £27 or 40€ or $50 which includes more storage, phone help and 99.9% uptime (which is actually downtime of about 9 hours per year if you don't want to work it out yourself) and it'll be advertisement free.</p> </li></ul><ul><li><p>Google is of course saying that it's not an attack on Microsoft.</p> </li></ul><ul><li>Google specific </li></ul><ul><li>philipbradley </li></ul>
  27. 32. <ul><li>Each RSS resource has its own URL and other applications can point to that URL, gather the data and display it in a different format. </li></ul>
  28. 33. RSS and search
  29. 34. So, what else can I do with RSS? <ul><li>Add to content to webpages </li></ul>
  30. 35. <ul><li>Add content to a news aggregator </li></ul>
  31. 36. <ul><li>Add content to a start page </li></ul>
  32. 37. <ul><li>Keep current with comments and updates </li></ul>
  33. 38. <ul><li>In conclusion therefore… RSS brings data to you, and allows you to send it out to other places. </li></ul>
  34. 39. Using news aggregators <ul><li>Such as Bloglines or the Google Reader </li></ul><ul><li>Keep up to date </li></ul><ul><li>Up to the minute </li></ul><ul><li>Create your own searches </li></ul><ul><li>Use these to create your own news feeds </li></ul><ul><li>Combine these and publish them for users </li></ul>
  35. 41. Communication - Podcasts <ul><li>Provide access to audio content </li></ul><ul><li>Guides/tours around a library </li></ul><ul><li>Content that can’t easily be made available in other formats </li></ul><ul><li>Content that is accessible on the move </li></ul><ul><li>Not time or place dependent. </li></ul>
  36. 43. Instant messaging <ul><li>“ Email is for old people” </li></ul><ul><li>Talk instantly back and forth </li></ul><ul><li>Share files (or not!) </li></ul><ul><li>Share webcam discussions </li></ul><ul><li>Group chat </li></ul><ul><li>IM from webpages </li></ul><ul><li>Create chatrooms </li></ul>
  37. 44. Instant Messenger Services
  38. 45. Using… <ul><li>Plugoo </li></ul><ul><li>Gabbly Chat </li></ul><ul><li>Meebo rooms </li></ul>
  39. 46. Communication - microblogging <ul><li>Twitter </li></ul><ul><ul><li>“ What are you doing?” </li></ul></ul><ul><ul><li>140 character messages </li></ul></ul><ul><ul><li>News, information about you, your organisation </li></ul></ul><ul><ul><li>Alerting service </li></ul></ul><ul><ul><li>Port weblog entries across </li></ul></ul><ul><ul><li>Use with a mobile phone </li></ul></ul>
  40. 48. Collating and sharing data <ul><li>Providing answers to enquirers in a dynamic format </li></ul><ul><li>Setting up a mechanism to self update </li></ul><ul><li>Getting assistance from other people </li></ul><ul><li>Sharing data easily and quickly </li></ul>
  41. 49. Collating data - Start Pages <ul><li>Pageflakes or Netvibes </li></ul><ul><li>Collate data into one place </li></ul><ul><li>Not machine dependent </li></ul><ul><li>Good for: </li></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Search engines </li></ul></ul><ul><ul><li>RSS feeds </li></ul></ul><ul><ul><li>Weather </li></ul></ul><ul><ul><li>Etc… </li></ul></ul>
  42. 50. Using start pages <ul><li>Individually </li></ul><ul><li>As a group </li></ul><ul><ul><li>Share tabbed pages </li></ul></ul><ul><ul><li>Alternative to email contact </li></ul></ul><ul><ul><li>To Do lists </li></ul></ul><ul><ul><li>Note pads </li></ul></ul><ul><ul><li>Always immediately available </li></ul></ul>
  43. 51. Pageflakes
  44. 52. Collating content - Wikis <ul><li>Create your own websites </li></ul><ul><li>Allow multiple authors </li></ul><ul><li>Instant updating, editing </li></ul><ul><li>Embed content from various sources </li></ul>
  45. 53. Example Wikis <ul><li>LIS wiki </li></ul><ul><li>Library success wiki </li></ul><ul><li>Wikipedia </li></ul><ul><li>Peanut butter wiki </li></ul><ul><li>Library Instruction wiki </li></ul>
  46. 55. Collating data – other resources <ul><li>Flickr </li></ul><ul><li>Zimbio </li></ul><ul><li>Squidoo </li></ul><ul><li>Facebook </li></ul><ul><li>Slideshare </li></ul>
  47. 58. Facebook
  48. 59. Sharing resources <ul><li>Content in a wiki </li></ul><ul><li>On a start page </li></ul><ul><li>In a community </li></ul><ul><li>Bookmarking services </li></ul>
  49. 60. Bookmarking <ul><li>Limited to a specific machine </li></ul><ul><li>Not informative </li></ul><ul><li>Difficult to find what you want </li></ul><ul><li>Inflexible </li></ul><ul><li>Cannot easily share bookmarks </li></ul>
  50. 62. What are the alternatives? <ul><li>Del.icio.us </li></ul><ul><li>Diigo </li></ul><ul><li>FURL </li></ul><ul><li>Simpy </li></ul><ul><li>SPURL </li></ul>
  51. 64. You can: <ul><li>Share your bookmarks </li></ul><ul><ul><li>Between computers </li></ul></ul><ul><ul><li>Between colleagues </li></ul></ul><ul><ul><li>Between users </li></ul></ul><ul><li>Create bookmark sets </li></ul><ul><ul><li>To supplement projects </li></ul></ul><ul><ul><li>To assist users </li></ul></ul><ul><li>Annotate (or tag) bookmarks </li></ul>
  52. 65. Great for searching! <ul><li>http://del.icio.us/tag/<search_term > </li></ul>
  53. 66. Get an RSS feed automatically <ul><li>http://del.icio.us/rss/tag/[insert your tag here] </li></ul>
  54. 67. Web 2.0 for searching - Search builders <ul><li>Create your own search engines </li></ul><ul><li>Limit to trusted sites </li></ul><ul><li>As small as you want, as large as you need </li></ul><ul><li>Use the given URL or </li></ul><ul><li>Cut and paste onto your own site </li></ul><ul><li>Use them and then throw them </li></ul>
  55. 68. That would be: <ul><li>Rollyo </li></ul><ul><li>Google Custom Search Builder </li></ul><ul><li>Eurekster swicki </li></ul><ul><li>Yahoo Search builder </li></ul>
  56. 69. And… <ul><li>Topicle </li></ul><ul><li>Quintura </li></ul>
  57. 70. Collaborate on knowledge <ul><li>Provide content onto a webpage </li></ul><ul><li>Items, notes, articles </li></ul><ul><li>Links to news or blogs </li></ul><ul><li>Search functions </li></ul><ul><li>Video options </li></ul><ul><li>Let others collaborate </li></ul>
  58. 71. Collaborate <ul><li>On documents – Google docs </li></ul><ul><li>On spreadsheets - NumSum </li></ul><ul><li>With calendars – 30 Boxes </li></ul><ul><li>With training - WizIQ </li></ul><ul><li>With projects – MyWebDesktop </li></ul><ul><li>With To Do lists – TaDaList </li></ul>
  59. 72. Combine everything! <ul><li>With RSS and other Web 2.0 resources anything can work with anything else </li></ul><ul><li>Content can be changed and manipulated into different formats that you control </li></ul><ul><li>Users can get involved </li></ul><ul><li>Geography doesn’t matter </li></ul><ul><li>Speed is easy </li></ul><ul><li>It’s not technical! </li></ul>
  60. 73. Make Web 2.0 work for you <ul><li>Choose a newsreader like Google RSS reader or Bloglines </li></ul><ul><li>Identify weblogs to read and follow using blog search engines like Technorati </li></ul><ul><li>Create your own home or start page using Pageflakes , Netvibes or iGoogle </li></ul>
  61. 74. <ul><li>Create search engines for often searched subject areas </li></ul><ul><li>Copy these into your home page app </li></ul><ul><li>Create RSS feeds for your main areas of interest </li></ul><ul><li>Share these resources with colleagues </li></ul>
  62. 75. <ul><li>Share content </li></ul><ul><ul><li>Allow access to start page tabs </li></ul></ul><ul><ul><li>Put your content onto a wiki </li></ul></ul><ul><ul><li>Place material onto content sharing sites such as Slideshare and Google docs </li></ul></ul>
  63. 76. <ul><li>Involve others </li></ul><ul><ul><li>Communicate more widely with Instant Messaging or your own weblog or microblog </li></ul></ul><ul><ul><li>Let them update and contribute to your content </li></ul></ul><ul><ul><li>Let go of ownership and emphasis facilitation </li></ul></ul>
  64. 77. And then… <ul><li>Start a library weblog? </li></ul><ul><li>Create a flickr group </li></ul><ul><li>Podcast information </li></ul>
  65. 78. And then… <ul><li>Create del.icio.us or FURL accounts and share them </li></ul><ul><li>Create a book reading club using LibraryThing, Amazon and a weblog </li></ul><ul><li>Have a library tour on YouTube </li></ul>
  66. 79. Or even <ul><li>Create trading cards from Flickr photographs </li></ul><ul><li>Create fun/interesting new posters </li></ul><ul><li>Set up a Facebook, Bebo, MySpace account for the library </li></ul>
  67. 80. <ul><li>BUT… </li></ul>
  68. 81. Expect… <ul><li>“ It can’t be done” </li></ul><ul><li>“ We don’t have the resources” </li></ul><ul><li>“ Bandwidth problems” </li></ul><ul><li>“ Security issues” </li></ul><ul><li>“ Write a proposal” </li></ul><ul><li>“ Not your job” </li></ul><ul><li>“ Not enough time” </li></ul>
  69. 82. <ul><li>AND… </li></ul>
  70. 83. Ignore it! Because Web 2 is changing: <ul><li>The way we use the web </li></ul><ul><li>The way we use information </li></ul><ul><li>The way we find information </li></ul><ul><li>The way we do our jobs </li></ul><ul><li>The way we interact with people </li></ul><ul><li>The way that we look at everything </li></ul>
  71. 84. <ul><li>FOREVER </li></ul>
  72. 85. Final thoughts: <ul><li>“ Librarians must be like Krishna! And descend into the world to combat ignorance!” S.R. Ranganathan </li></ul><ul><li>“ The librarian must be the librarian militant before he can be the librarian triumphant.” Melvil Dewey </li></ul>
  73. 86. Want more?
  74. 87. Acknowledgements <ul><li>Slide 5 http://www.nasa.gov </li></ul><ul><li>Slide 7 http://www.bbc.co.uk </li></ul><ul><li>Slide 9 http://thederringdos.com/ </li></ul><ul><li>Slide 9 http://www.problogger.net/wp-content/spiders-web.jpg </li></ul><ul><li>Slide 10 http://www.vorkt.com/ </li></ul><ul><li>Slide 10 http://www.nps.gov/ </li></ul><ul><li>Slide 11 http://www.tailoredtime.com/ </li></ul><ul><li>Slide 11 http://www.letsgomobile.org/ </li></ul><ul><li>Slide 13 http://www.ctp.co.uk/ </li></ul><ul><li>Slide 13 http://www.hereticpress.com/ </li></ul><ul><li>Slide 14 http://www.stdmfg.com/ </li></ul><ul><li>Slide 14 http://ecx.images-amazon.com/ </li></ul><ul><li>Slide 15 http://www.stainedglassoriginals.com </li></ul><ul><li>Slide 15 http://img.thesun.co.uk/ </li></ul>
  75. 88. Thank you! <ul><li>Website: http://www.philb.com </li></ul><ul><li>“ I want to”: http://www.philb.com/iwantto.htm </li></ul><ul><li>Weblog: http://philbradley.typepad.com/i_want_to/ </li></ul><ul><li>Presentations: http://www.slideshare.net/Philbradley/ </li></ul>