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PR View of Changing Media

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Presentation on the changing media landscape and the rise of digital. Presented at the West Midlands PRCA Frontline meeting on 17 June. It describes the changing media landscape, the rise of digital, the changing role of the PR professional and the importance of building your own personal network.

Published in: Business, News & Politics
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PR View of Changing Media

  1. 1. PR view of changing media PRCA - 16 June 2010
  2. 2. Photo: Old fashioned phone by Zen (Flickr)
  3. 3. Photo: Google sign by mjmonty (Flickr)
  4. 4. Agenda Media in turmoil New models Changing PR Personal networks
  5. 5. Changing patterns of media consumption
  6. 6. Broadcast is booming
  7. 7. Missed opportunity for regional media
  8. 8. Google as gatekeeper
  9. 9. Murdoch, copyright and web licensing Photo: Rupert Murdoch by World Economic Forum (Flickr)
  10. 10. Paying for content online
  11. 11. Creating communities
  12. 12. Death of the news cycle
  13. 13. Agenda Media in turmoil New models Changing PR Personal networks
  14. 14. TV goes social
  15. 15. Regional media reinvented as hyper local
  16. 16. User generated content Photo: Haiti Beverly & Pack (Flickr)
  17. 17. Network as an editor
  18. 18. Cutting out the middle man Photo: Sharynmorrow (Flickr)
  19. 19. Branded media
  20. 20. Creating conversations
  21. 21. New channels, news gatekeepers
  22. 22. Agenda Media in turmoil New models Changing PR Personal networks
  23. 23. Authentic storytelling
  24. 24. Aggregators
  25. 25. SEO and reputation management
  26. 26. Planning and reputation management
  27. 27. Agenda Media in turmoil New models Changing PR Personal networks
  28. 28. Building personal networks
  29. 29. Generating content and conversations
  30. 30. Making connections
  31. 31. Online portfolio
  32. 32. Further reading
  33. 33. Thank you @wadds wadds.co.uk/blog

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