News in a networked world

News in a networked worldInternational Journalism Festival, PerugiaApril 27, 2012Lee Rainie: Director, Pew Internet ProjectEmail: Lrainie@pewinternet.orgTwitter: @Lrainie PewInternet.org

12 insights about news in a networked world

1 – Newspapers are critical to civic lifeMost important source Tied with internet• Community events • Housing• Crime • Schools• Tax info • Jobs• Local govt Tied with TV• Arts/culture • Political news• Social services• Zoning / development

2 – People’s experience of news is being re-shaped by tech change• Portable – half of cell owners get news on phone – 2/3 of smartphone owners• Participatory – 20%-40% of consumers contribute to news• Personal – half of consumers customize• Social – “news as conversation”

3 – The audience is shrinking a bit: 17% get no news on average day

4 – People are reallocating their time using news platforms/sources

5 – People are shifting platforms

6 – Users exploit multiple platforms (1) News platforms Americans use on typical day 90 78 80 73 61 70 60 54 50 50 40 30 20 17 10 0 Local TV National Online Radio Local National network/cable newspaper newspaper

6 – Users exploit multiple platforms (2) 59% use online and offline sources on typical day # of news platforms Americans use typical day 70% 60% 46% 46% % of adults (18+) 50% 40% 30% 20% 7% 10% 0% 1 platform 2-3 platforms 4-6 platforms

7 – People graze for news all day long

8) Users’ perceptions of news media bias grow Press is politically biased 45% - 1985 63%- 2011 Republicans and Independents drive the trendhttp://www.people-press.org/2011/09/22/press-widely-criticized-but-trusted-more-than-other-institutions/

9 – Audiences aremore fragmented by partisanship and ideology

9 -more) Red crowds and blue crowds discuss news –segregated with different sources and conversations Analysis of 2011 SOTU conversations on Twitter

10 – People are losing its faith in news organizations (with exceptions)

11 – People’smotives vary forusing different news sources

12 – People rely on different platforms fornews on different subjects

Thank you!

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News in a networked world

by Pew Research Center's Internet & American Life Project

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