Becoming a social business doesn't happen overnight. It is tough to decipher the truth from the reality when making decisions to bring the highest return on investment (ROI.). This deck summarizes 34 social media truths every business must understand. Social media is not a band-ain for a broken business. The best thing you can do is get in the head of your audience, set goals and objectives and then align your social media efforts to the business goals where you can have the greatest impact.
This specific presentation was used by Pam Moore @PamMktgNut CEO & Founder of Marketing Nutz, a full service social brand and digital marketing agecy during her keynote speech at the Rochester Institute of Technology SMACS RIT event in NYC. Visit Pam's blog at http://www.pammarketingnut.com for more information on each of these topics.
Subscribe to the entire Social Media Truth Series here: http://www.pammarketingnut.com/35-social-media-truths-subscription/
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34 Social Media Truths in a Nut Shell
1. 34
Social
Truths Social Truths in a
Nut Shell
in a
Nut Shell
Copyright Marketing Nutz 2012 social biz with a side of nutz!
2. People don’t buy things, they join things
Copyright Marketing Nutz 2012 social biz with a side of nutz!
3. People don’t buy things, they join things
NOT about CONTROL
Copyright Marketing Nutz 2012 social biz with a side of nutz!
4. COMMUNITIES CREATE
MARKETS
Opportunity Harvest
Free
member
Community Zone
Paid
member
Loyal
evangelist
Customer Zone
$ $
Copyright Marketing Nutz 2012 social biz with a side of nutz!
5. [3]
Be Your Own
Duck! 3
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6. [4]
Not About
NEXT
“Big thing”
4
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7. [5]
Lead with
Results
5
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17. Align Social with
top Business
Goals
Pick Goals
where social can have an
impact
Copyright Marketing Nutz 2012 social biz with a side of nutz!
18. [9]
Be
Realistic
9
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19. Objectives Differ by Level
Corporate
Risk
management Business unit
Consistency
Leadership
development
& culture
across brands
Brand
Social
strategist &
CXO Community
Engagement
Channel focus manager &
metrics
education
Value metrics ROI metrics
Source: Altimeter Group
Copyright Marketing Nutz 2012 social biz with a side of nutz!
20. Use appropriate Metrics at each level
Business metrics: revenue,
Corporate CSAT, reputation.
LOB/Geo Social media analytics:
Stakeholders Insights, share of voice,
resonance, WOM.
Social
Strategist/Community Engagement metrics: fans,
Manager
followers, clicks.
Source: Altimeter Group
Copyright Marketing Nutz 2012 social biz with a side of nutz!
21. Assess readiness to be social
• Strengths and weaknesses?
• Demonstrate impact of strategic work
• What training is required?
• Change management needs?
• Categories for readiness assessment
• Mindset • Processes
• Stakeholder buy-in • Organizational
• Realistic expectations model
• Roles (client have social zoom agent?) • Communication
• Customer profile • Education
• Market analysis • Monitoring
• Competitive analysis • Reporting
• Budget
Based upon: Altimeter Group
Copyright Marketing Nutz 2012 social biz with a side of nutz!
22. [ 10 ]
STOP
Random
Acts 10
Social Media Random Acts
(RAMs)
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23. [ 11 ]
Tools are the
TACTICS
NOT the PATH! Tools 11
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24. Evaluate each initiative
Impact Readiness
How does it Do we have
support an people who can do
objective? this?
What metrics Is there budget?
matter?
Risks Priority
What are the risks if Does this initiative
we do this? enable other work?
What if we don’t?
Source: Altimeter Group
Copyright Marketing Nutz 2012 social biz with a side of nutz!
25. [ 12 ]
Sum of all parts is
greater than the
individual tools
(Learn the Ecosystem) 12
Copyright Marketing Nutz 2012 social biz with a side of nutz!
26. [ 13 ]
Social
Relationships
are the
Life raft
of Tech changes Life Raft 13
Copyright Marketing Nutz 2012 social biz with a side of nutz!
28. [ 14 ]
One thing
is Certain,
things are
going to change
Copyright Marketing Nutz 2012 social biz with a side of nutz!
29. [ 15 ]
Deal with the
HARD stuff
NOW !
15
Copyright Marketing Nutz 2012 social biz with a side of nutz!
30. [ 16 ]
Skeletons
will fall out of
closet
16
Copyright Marketing Nutz 2012 social biz with a side of nutz!
31. [ 17 ]
Social Media
will not fix
your
Broken 17
Business
Copyright Marketing Nutz 2012 social biz with a side of nutz!
32. [ 18 ]
Slow down
to Speed up !
18
Copyright Marketing Nutz 2012 social biz with a side of nutz!
33. [ 19 ]
You will
Tick
people off
19
Copyright Marketing Nutz 2012 social biz with a side of nutz!
34. [ 20 ]
Maybe even
get Fired ?
20
Copyright Marketing Nutz 2012 social biz with a side of nutz!
35. [ 21 ] Your kid
might be
ugly!
21
Copyright Marketing Nutz 2012 social biz with a side of nutz!
36. [ 22 ]
Ya gotta
Start 22
somewhere
Perfection
enemy of GOOD !
Copyright Marketing Nutz 2012 social biz with a side of nutz!
37. Understand where
the audience is
[ 23 ] hanging out online
& learn how to
Your Mission have a relevant
conversation with
them that helps
meet business
goals.
Copyright Marketing Nutz 2012 social biz with a side of nutz!
38. [ 24 ] All
Conversations
are NOT created
equal
Copyright Marketing Nutz 2012 social biz with a side of nutz!
39. [ 25 ]
Hang with
9 brokes,
25
You’ll be
the 10 th!
Copyright Marketing Nutz 2012 social biz with a side of nutz!
40. [ 26 ]
You Need
Friends !
• Blog
• Facebook
• Google+
• Twitter
• LinkedIn
26
• Tweet Chats
• Quora
• Triberr
• Leverage offline network
Copyright Marketing Nutz 2012 social biz with a side of nutz!
42. [ 28 ]
Know Your
Audience
28
Copyright Marketing Nutz 2012 social biz with a side of nutz!
43. [ 29 ]
Solve
Problems
AT&T Wireless 29
more than
Social Lip Service
Copyright Marketing Nutz 2012 social biz with a side of nutz!
44. [ 30 ]
Talk to Me
Like a
Human! 30
Copyright Marketing Nutz 2012 social biz with a side of nutz!
45. [ 31 ]
It’s NOT
about….. YOU!
31
Copyright Marketing Nutz 2012 social biz with a side of nutz!
46. [ 32 ]
Measure the
Right Stuff
• Community growth
• Blog & website analytics
• Reach
• Engagement
• Relevancy
• Influence 33
• Sentiment
• Achievement of goals
Copyright Marketing Nutz 2012 social biz with a side of nutz!
47. [ 33 ]
Take time
to TAME
the Social
Media
BEAST! 33
Copyright Marketing Nutz 2012 social biz with a side of nutz!
48. [ 34 ]
Shape Up or Ship Out
Copyright Marketing Nutz 2012 social biz with a side of nutz!
49. Sometimes
you feel like a nut,
Sometimes you don’t !
http://youtu.be/s55QoIZScP4
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50. THAT’S IT,
IN A NUTSHELL!
1
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51. So, You Think Your Business is SOCIAL?
Let’s get real!
Agency: themarketingnutz.com
Facebook: Pamsfanpage.com
Blog: pammarketingnut.com
Twitter: @PamMktgNut
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