34 Social Truths Social Truths
in a Nut Shell in a Nut Shell Copyright Marketing Nutz 2012 social biz with a side of nutz!

People don’t buy things, they
join things Copyright Marketing Nutz 2012 social biz with a side of nutz!

People don’t buy things, they
join things NOT about CONTROL Copyright Marketing Nutz 2012 social biz with a side of nutz!

COMMUNITIES CREATE MARKETS Opportunity Harvest
Free member Community Zone Paid member Loyal evangelist Customer Zone $ $ Copyright Marketing Nutz 2012 social biz with a side of nutz!

[3] Be Your Own Duck!
3 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[4] Not About NEXT “Big
thing” 4 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[5] Lead with Results 5
Copyright Marketing Nutz 2012 social biz with a side of nutz!

Welcome to the INSPIRATION Age!
Copyright Marketing Nutz 2012 social biz with a side of nutz!

Copyright Marketing Nutz 2012 social
biz with a side of nutz!

Social Currency = ACTION Copyright
Marketing Nutz 2012 social biz with a side of nutz!

[6] It’s what Happens AFTER
the LIKE & FOLLOW that matters 6 Most ! Copyright Marketing Nutz 2012 social biz with a side of nutz!

[7] Don’t Do social, “Be
Social” 7 Copyright Marketing Nutz 2012 social biz with a side of nutz!

“Doing Social Media” is NOT
the Objective! Copyright Marketing Nutz 2012 social biz with a side of nutz!

Social media Business plugs into
your Business Copyright Marketing Nutz 2012 social biz with a side of nutz!

SMART [8] Objectives & Goals
are key to Success 8 Copyright Marketing Nutz 2012 social biz with a side of nutz!

Copyright Marketing Nutz 2012 social
biz with a side of nutz!

Align Social with top Business
Goals Pick Goals where social can have an impact Copyright Marketing Nutz 2012 social biz with a side of nutz!

[9] Be Realistic 9 Copyright
Marketing Nutz 2012 social biz with a side of nutz!

Objectives Differ by Level Corporate
Risk management Business unit Consistency Leadership development & culture across brands Brand Social strategist & CXO Community Engagement Channel focus manager & metrics education Value metrics ROI metrics Source: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!

Use appropriate Metrics at each
level Business metrics: revenue, Corporate CSAT, reputation. LOB/Geo Social media analytics: Stakeholders Insights, share of voice, resonance, WOM. Social Strategist/Community Engagement metrics: fans, Manager followers, clicks. Source: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!

Assess readiness to be social
• Strengths and weaknesses? • Demonstrate impact of strategic work • What training is required? • Change management needs? • Categories for readiness assessment • Mindset • Processes • Stakeholder buy-in • Organizational • Realistic expectations model • Roles (client have social zoom agent?) • Communication • Customer profile • Education • Market analysis • Monitoring • Competitive analysis • Reporting • Budget Based upon: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 10 ] STOP Random
Acts 10 Social Media Random Acts (RAMs) Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 11 ] Tools are
the TACTICS NOT the PATH! Tools 11 Copyright Marketing Nutz 2012 social biz with a side of nutz!

Evaluate each initiative Impact Readiness
How does it Do we have support an people who can do objective? this? What metrics Is there budget? matter? Risks Priority What are the risks if Does this initiative we do this? enable other work? What if we don’t? Source: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 12 ] Sum of
all parts is greater than the individual tools (Learn the Ecosystem) 12 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 13 ] Social Relationships
are the Life raft of Tech changes Life Raft 13 Copyright Marketing Nutz 2012 social biz with a side of nutz!

It is about the PEOPLE,
STUPID ! Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 14 ] One thing
is Certain, things are going to change Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 15 ] Deal with
the HARD stuff NOW ! 15 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 16 ] Skeletons will
fall out of closet 16 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 17 ] Social Media
will not fix your Broken 17 Business Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 18 ] Slow down
to Speed up ! 18 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 19 ] You will
Tick people off 19 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 20 ] Maybe even
get Fired ? 20 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 21 ] Your kid
might be ugly! 21 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 22 ] Ya gotta
Start 22 somewhere Perfection enemy of GOOD ! Copyright Marketing Nutz 2012 social biz with a side of nutz!

Understand where the audience is
[ 23 ] hanging out online & learn how to Your Mission have a relevant conversation with them that helps meet business goals. Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 24 ] All Conversations
are NOT created equal Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 25 ] Hang with
9 brokes, 25 You’ll be the 10 th! Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 26 ] You Need
Friends ! • Blog • Facebook • Google+ • Twitter • LinkedIn 26 • Tweet Chats • Quora • Triberr • Leverage offline network Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 27 ] Stop INTERRUPTING
27 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 28 ] Know Your
Audience 28 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 29 ] Solve Problems
AT&T Wireless 29 more than Social Lip Service Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 30 ] Talk to
Me Like a Human! 30 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 31 ] It’s NOT
about….. YOU! 31 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 32 ] Measure the
Right Stuff • Community growth • Blog & website analytics • Reach • Engagement • Relevancy • Influence 33 • Sentiment • Achievement of goals Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 33 ] Take time
to TAME the Social Media BEAST! 33 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 34 ] Shape Up
or Ship Out Copyright Marketing Nutz 2012 social biz with a side of nutz!

Sometimes you feel like a
nut, Sometimes you don’t ! http://youtu.be/s55QoIZScP4 Copyright Marketing Nutz 2012 social biz with a side of nutz!

THAT’S IT, IN A NUTSHELL!
1 Copyright Marketing Nutz 2012 social biz with a side of nutz!

So, You Think Your Business
is SOCIAL? Let’s get real! Agency: themarketingnutz.com Facebook: Pamsfanpage.com Blog: pammarketingnut.com Twitter: @PamMktgNut Copyright Marketing Nutz 2012 social biz with a side of nutz!