Downloaded 455 times
![[3]
Be Your Own
Duck! 3
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-5-320.jpg)
![[4]
Not About
NEXT
“Big thing”
4
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-6-320.jpg)
![[5]
Lead with
Results
5
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-7-320.jpg)
![[6]
It’s what Happens
AFTER
the
LIKE & FOLLOW that
matters 6
Most !
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-11-320.jpg)
![[7]
Don’t Do social,
“Be Social”
7
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-12-320.jpg)
![SMART
[8]
Objectives &
Goals
are key to Success
8
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-15-320.jpg)
![[9]
Be
Realistic
9
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-18-320.jpg)
![[ 10 ]
STOP
Random
Acts 10
Social Media Random Acts
(RAMs)
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-22-320.jpg)
![[ 11 ]
Tools are the
TACTICS
NOT the PATH! Tools 11
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-23-320.jpg)
![[ 12 ]
Sum of all parts is
greater than the
individual tools
(Learn the Ecosystem) 12
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-25-320.jpg)
![[ 13 ]
Social
Relationships
are the
Life raft
of Tech changes Life Raft 13
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-26-320.jpg)
![[ 14 ]
One thing
is Certain,
things are
going to change
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-28-320.jpg)
![[ 15 ]
Deal with the
HARD stuff
NOW !
15
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-29-320.jpg)
![[ 16 ]
Skeletons
will fall out of
closet
16
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-30-320.jpg)
![[ 17 ]
Social Media
will not fix
your
Broken 17
Business
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-31-320.jpg)
![[ 18 ]
Slow down
to Speed up !
18
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-32-320.jpg)
![[ 19 ]
You will
Tick
people off
19
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-33-320.jpg)
![[ 20 ]
Maybe even
get Fired ?
20
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-34-320.jpg)
![[ 21 ] Your kid
might be
ugly!
21
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-35-320.jpg)
![[ 22 ]
Ya gotta
Start 22
somewhere
Perfection
enemy of GOOD !
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-36-320.jpg)
![Understand where
the audience is
[ 23 ] hanging out online
& learn how to
Your Mission have a relevant
conversation with
them that helps
meet business
goals.
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-37-320.jpg)
![[ 24 ] All
Conversations
are NOT created
equal
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-38-320.jpg)
![[ 25 ]
Hang with
9 brokes,
25
You’ll be
the 10 th!
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-39-320.jpg)
![[ 26 ]
You Need
Friends !
• Blog
• Facebook
• Google+
• Twitter
• LinkedIn
26
• Tweet Chats
• Quora
• Triberr
• Leverage offline network
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-40-320.jpg)
![[ 27 ]
Stop
INTERRUPTING
27
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-41-320.jpg)
![[ 28 ]
Know Your
Audience
28
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-42-320.jpg)
![[ 29 ]
Solve
Problems
AT&T Wireless 29
more than
Social Lip Service
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-43-320.jpg)
![[ 30 ]
Talk to Me
Like a
Human! 30
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-44-320.jpg)
![[ 31 ]
It’s NOT
about….. YOU!
31
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-45-320.jpg)
![[ 32 ]
Measure the
Right Stuff
• Community growth
• Blog & website analytics
• Reach
• Engagement
• Relevancy
• Influence 33
• Sentiment
• Achievement of goals
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-46-320.jpg)
![[ 33 ]
Take time
to TAME
the Social
Media
BEAST! 33
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-47-320.jpg)
![[ 34 ]
Shape Up or Ship Out
Copyright Marketing Nutz 2012 social biz with a side of nutz!](https://image.slidesharecdn.com/34socialmediatruthsfinal-120812090359-phpapp01/85/34-Social-Media-Truths-in-a-Nut-Shell-48-320.jpg)
Uploaded byPam Moore
34 Social Media Truths in a Nut Shell
Becoming a social business doesn't happen overnight. It is tough to decipher the truth from the reality when making decisions to bring the highest return on investment (ROI.). This deck summarizes 34 social media truths every business must understand. Social media is not a band-ain for a broken business. The best thing you can do is get in the head of your audience, set goals and objectives and then align your social media efforts to the business goals where you can have the greatest impact. This specific presentation was used by Pam Moore @PamMktgNut CEO & Founder of Marketing Nutz, a full service social brand and digital marketing agecy during her keynote speech at the Rochester Institute of Technology SMACS RIT event in NYC. Visit Pam's blog at http://www.pammarketingnut.com for more information on each of these topics. Subscribe to the entire Social Media Truth Series here: http://www.pammarketingnut.com/35-social-media-truths-subscription/
34 Social Media Truths in a Nut Shell
- 1. 34 Social Truths Social Truths in a Nut Shell in a Nut Shell Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 2. People don’t buythings, they join things Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 3. People don’t buythings, they join things NOT about CONTROL Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 4. COMMUNITIES CREATE MARKETS Opportunity Harvest Free member Community Zone Paid member Loyal evangelist Customer Zone $ $ Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 5. [3] Be Your Own Duck! 3 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 6. [4] Not About NEXT “Big thing” 4 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 7. [5] Lead with Results 5 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 8. Welcome to the INSPIRATION Age! Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 9. Copyright Marketing Nutz2012 social biz with a side of nutz!
- 10. Social Currency =ACTION Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 11. [6] It’s what Happens AFTER the LIKE& FOLLOW that matters 6 Most ! Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 12. [7] Don’t Do social, “BeSocial” 7 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 13. “Doing Social Media” is NOT theObjective! Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 14. Social media Business plugs into your Business Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 15. SMART [8] Objectives & Goals are keyto Success 8 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 16. Copyright Marketing Nutz2012 social biz with a side of nutz!
- 17. Align Social with topBusiness Goals Pick Goals where social can have an impact Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 18. [9] Be Realistic 9 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 19. Objectives Differ byLevel Corporate Risk management Business unit Consistency Leadership development & culture across brands Brand Social strategist & CXO Community Engagement Channel focus manager & metrics education Value metrics ROI metrics Source: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 20. Use appropriate Metricsat each level Business metrics: revenue, Corporate CSAT, reputation. LOB/Geo Social media analytics: Stakeholders Insights, share of voice, resonance, WOM. Social Strategist/Community Engagement metrics: fans, Manager followers, clicks. Source: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 21. Assess readiness tobe social • Strengths and weaknesses? • Demonstrate impact of strategic work • What training is required? • Change management needs? • Categories for readiness assessment • Mindset • Processes • Stakeholder buy-in • Organizational • Realistic expectations model • Roles (client have social zoom agent?) • Communication • Customer profile • Education • Market analysis • Monitoring • Competitive analysis • Reporting • Budget Based upon: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 22. [ 10 ] STOP Random Acts 10 Social Media Random Acts (RAMs) Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 23. [ 11 ] Toolsare the TACTICS NOT the PATH! Tools 11 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 24. Evaluate each initiative Impact Readiness How does it Do we have support an people who can do objective? this? What metrics Is there budget? matter? Risks Priority What are the risks if Does this initiative we do this? enable other work? What if we don’t? Source: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 25. [ 12 ] Sumof all parts is greater than the individual tools (Learn the Ecosystem) 12 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 26. [ 13 ] Social Relationships arethe Life raft of Tech changes Life Raft 13 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 27. It is about the PEOPLE, STUPID! Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 28. [ 14 ] Onething is Certain, things are going to change Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 29. [ 15 ] Dealwith the HARD stuff NOW ! 15 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 30. [ 16 ] Skeletons willfall out of closet 16 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 31. [ 17 ] SocialMedia will not fix your Broken 17 Business Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 32. [ 18 ] Slowdown to Speed up ! 18 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 33. [ 19 ] Youwill Tick people off 19 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 34. [ 20 ] Maybe even get Fired ? 20 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 35. [ 21 ] Your kid might be ugly! 21 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 36. [ 22 ] Yagotta Start 22 somewhere Perfection enemy of GOOD ! Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 37. Understand where the audience is [ 23 ] hanging out online & learn how to Your Mission have a relevant conversation with them that helps meet business goals. Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 38. [ 24 ]All Conversations are NOT created equal Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 39. [ 25 ] Hangwith 9 brokes, 25 You’ll be the 10 th! Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 40. [ 26 ] You Need Friends ! • Blog • Facebook • Google+ • Twitter • LinkedIn 26 • Tweet Chats • Quora • Triberr • Leverage offline network Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 41. [ 27 ] Stop INTERRUPTING 27 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 42. [ 28 ] KnowYour Audience 28 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 43. [ 29 ] Solve Problems AT&T Wireless 29 more than Social Lip Service Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 44. [ 30 ] Talkto Me Like a Human! 30 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 45. [ 31 ] It’sNOT about….. YOU! 31 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 46. [ 32 ] Measure the Right Stuff • Community growth • Blog & website analytics • Reach • Engagement • Relevancy • Influence 33 • Sentiment • Achievement of goals Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 47. [ 33 ] Taketime to TAME the Social Media BEAST! 33 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 48. [ 34 ] Shape Up or Ship Out Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 49. Sometimes you feellike a nut, Sometimes you don’t ! http://youtu.be/s55QoIZScP4 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 50. THAT’S IT, IN ANUTSHELL! 1 Copyright Marketing Nutz 2012 social biz with a side of nutz!
- 51. So, You ThinkYour Business is SOCIAL? Let’s get real! Agency: themarketingnutz.com Facebook: Pamsfanpage.com Blog: pammarketingnut.com Twitter: @PamMktgNut Copyright Marketing Nutz 2012 social biz with a side of nutz!