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34 Social Media Truths in a Nut Shell

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34 Social Media Truths in a Nut Shell

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Becoming a social business doesn't happen overnight. It is tough to decipher the truth from the reality when making decisions to bring the highest return on investment (ROI.). This deck summarizes 34 social media truths every business must understand. Social media is not a band-ain for a broken business. The best thing you can do is get in the head of your audience, set goals and objectives and then align your social media efforts to the business goals where you can have the greatest impact.

This specific presentation was used by Pam Moore @PamMktgNut CEO & Founder of Marketing Nutz, a full service social brand and digital marketing agecy during her keynote speech at the Rochester Institute of Technology SMACS RIT event in NYC. Visit Pam's blog at http://www.pammarketingnut.com for more information on each of these topics.

Subscribe to the entire Social Media Truth Series here: http://www.pammarketingnut.com/35-social-media-truths-subscription/

Becoming a social business doesn't happen overnight. It is tough to decipher the truth from the reality when making decisions to bring the highest return on investment (ROI.). This deck summarizes 34 social media truths every business must understand. Social media is not a band-ain for a broken business. The best thing you can do is get in the head of your audience, set goals and objectives and then align your social media efforts to the business goals where you can have the greatest impact.

This specific presentation was used by Pam Moore @PamMktgNut CEO & Founder of Marketing Nutz, a full service social brand and digital marketing agecy during her keynote speech at the Rochester Institute of Technology SMACS RIT event in NYC. Visit Pam's blog at http://www.pammarketingnut.com for more information on each of these topics.

Subscribe to the entire Social Media Truth Series here: http://www.pammarketingnut.com/35-social-media-truths-subscription/

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34 Social Media Truths in a Nut Shell

  1. 34 Social Truths Social Truths in a Nut Shell in a Nut Shell Copyright Marketing Nutz 2012 social biz with a side of nutz!
  2. People don’t buy things, they join things Copyright Marketing Nutz 2012 social biz with a side of nutz!
  3. People don’t buy things, they join things NOT about CONTROL Copyright Marketing Nutz 2012 social biz with a side of nutz!
  4. COMMUNITIES CREATE MARKETS Opportunity Harvest Free member Community Zone Paid member Loyal evangelist Customer Zone $ $ Copyright Marketing Nutz 2012 social biz with a side of nutz!
  5. [3] Be Your Own Duck! 3 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  6. [4] Not About NEXT “Big thing” 4 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  7. [5] Lead with Results 5 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  8. Welcome to the INSPIRATION Age! Copyright Marketing Nutz 2012 social biz with a side of nutz!
  9. Copyright Marketing Nutz 2012 social biz with a side of nutz!
  10. Social Currency = ACTION Copyright Marketing Nutz 2012 social biz with a side of nutz!
  11. [6] It’s what Happens AFTER the LIKE & FOLLOW that matters 6 Most ! Copyright Marketing Nutz 2012 social biz with a side of nutz!
  12. [7] Don’t Do social, “Be Social” 7 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  13. “Doing Social Media” is NOT the Objective! Copyright Marketing Nutz 2012 social biz with a side of nutz!
  14. Social media Business plugs into your Business Copyright Marketing Nutz 2012 social biz with a side of nutz!
  15. SMART [8] Objectives & Goals are key to Success 8 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  16. Copyright Marketing Nutz 2012 social biz with a side of nutz!
  17. Align Social with top Business Goals Pick Goals where social can have an impact Copyright Marketing Nutz 2012 social biz with a side of nutz!
  18. [9] Be Realistic 9 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  19. Objectives Differ by Level Corporate Risk management Business unit Consistency Leadership development & culture across brands Brand Social strategist & CXO Community Engagement Channel focus manager & metrics education Value metrics ROI metrics Source: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!
  20. Use appropriate Metrics at each level Business metrics: revenue, Corporate CSAT, reputation. LOB/Geo Social media analytics: Stakeholders Insights, share of voice, resonance, WOM. Social Strategist/Community Engagement metrics: fans, Manager followers, clicks. Source: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!
  21. Assess readiness to be social • Strengths and weaknesses? • Demonstrate impact of strategic work • What training is required? • Change management needs? • Categories for readiness assessment • Mindset • Processes • Stakeholder buy-in • Organizational • Realistic expectations model • Roles (client have social zoom agent?) • Communication • Customer profile • Education • Market analysis • Monitoring • Competitive analysis • Reporting • Budget Based upon: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!
  22. [ 10 ] STOP Random Acts 10 Social Media Random Acts (RAMs) Copyright Marketing Nutz 2012 social biz with a side of nutz!
  23. [ 11 ] Tools are the TACTICS NOT the PATH! Tools 11 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  24. Evaluate each initiative Impact Readiness How does it Do we have support an people who can do objective? this? What metrics Is there budget? matter? Risks Priority What are the risks if Does this initiative we do this? enable other work? What if we don’t? Source: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!
  25. [ 12 ] Sum of all parts is greater than the individual tools (Learn the Ecosystem) 12 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  26. [ 13 ] Social Relationships are the Life raft of Tech changes Life Raft 13 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  27. It is about the PEOPLE, STUPID ! Copyright Marketing Nutz 2012 social biz with a side of nutz!
  28. [ 14 ] One thing is Certain, things are going to change Copyright Marketing Nutz 2012 social biz with a side of nutz!
  29. [ 15 ] Deal with the HARD stuff NOW ! 15 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  30. [ 16 ] Skeletons will fall out of closet 16 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  31. [ 17 ] Social Media will not fix your Broken 17 Business Copyright Marketing Nutz 2012 social biz with a side of nutz!
  32. [ 18 ] Slow down to Speed up ! 18 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  33. [ 19 ] You will Tick people off 19 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  34. [ 20 ] Maybe even get Fired ? 20 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  35. [ 21 ] Your kid might be ugly! 21 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  36. [ 22 ] Ya gotta Start 22 somewhere Perfection enemy of GOOD ! Copyright Marketing Nutz 2012 social biz with a side of nutz!
  37. Understand where the audience is [ 23 ] hanging out online & learn how to Your Mission have a relevant conversation with them that helps meet business goals. Copyright Marketing Nutz 2012 social biz with a side of nutz!
  38. [ 24 ] All Conversations are NOT created equal Copyright Marketing Nutz 2012 social biz with a side of nutz!
  39. [ 25 ] Hang with 9 brokes, 25 You’ll be the 10 th! Copyright Marketing Nutz 2012 social biz with a side of nutz!
  40. [ 26 ] You Need Friends ! • Blog • Facebook • Google+ • Twitter • LinkedIn 26 • Tweet Chats • Quora • Triberr • Leverage offline network Copyright Marketing Nutz 2012 social biz with a side of nutz!
  41. [ 27 ] Stop INTERRUPTING 27 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  42. [ 28 ] Know Your Audience 28 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  43. [ 29 ] Solve Problems AT&T Wireless 29 more than Social Lip Service Copyright Marketing Nutz 2012 social biz with a side of nutz!
  44. [ 30 ] Talk to Me Like a Human! 30 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  45. [ 31 ] It’s NOT about….. YOU! 31 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  46. [ 32 ] Measure the Right Stuff • Community growth • Blog & website analytics • Reach • Engagement • Relevancy • Influence 33 • Sentiment • Achievement of goals Copyright Marketing Nutz 2012 social biz with a side of nutz!
  47. [ 33 ] Take time to TAME the Social Media BEAST! 33 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  48. [ 34 ] Shape Up or Ship Out Copyright Marketing Nutz 2012 social biz with a side of nutz!
  49. Sometimes you feel like a nut, Sometimes you don’t ! http://youtu.be/s55QoIZScP4 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  50. THAT’S IT, IN A NUTSHELL! 1 Copyright Marketing Nutz 2012 social biz with a side of nutz!
  51. So, You Think Your Business is SOCIAL? Let’s get real! Agency: themarketingnutz.com Facebook: Pamsfanpage.com Blog: pammarketingnut.com Twitter: @PamMktgNut Copyright Marketing Nutz 2012 social biz with a side of nutz!

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