The assignment brief asks students to originate, develop, and produce a 30-second television advertisement for a product or service of their choice. Students must complete research on their chosen product and industry conventions, generate ideas, produce pre-production materials, carry out production, edit a final ad, and evaluate their work. The goal is for students to gain experience developing an idea for and producing a television advertisement to demonstrate their creative and technical skills.

1. Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title L3 Unit 30: Advertisement Production for Television– Partial
Start date 15th
April 2013
Deadline 24th
May 2013
Assessor name Harry Arnold
Assignment title HA4 – OBJECTS OF DESIRE
The purpose of this assignment is to:
Be able to originate and develop an idea for a television advertisement
Be able to produce a television advertisement
Be able to reflect upon own television advertisement production work
Scenario
Manchester-based advertising agency, Zip Associates, are keen to recruit a select team of teenage executives who could enable
the agency to pitch for accounts for products and services aimed at the youth market. As part of the recruitment process you
will originate, develop and produce a TV advert for an appropriate product or service of your choice. This is your opportunity to
show off both your creative and technical abilities.
The advert will need to be 30 seconds long and prepared in DV PAL format.
Work to be Submitted
Choice of object and research
Ideas generation
Pre-production paperwork
Production log
Presentation of final advert
Evaluation

2. Tasks
Grading Criteria Mapping
Each task in this assignment has additional guidance that you will need to follow posted to Unit 30’s
Moodle course and all evidence produced by you must be posted to your blog. Make sure that you have cited all sources used.
Task 1 – Research for Production
Consider the requirements of the brief and all of the analysis you have carried out to date into the
structure of TV adverts and the techniques employed in their creation.
Choose an object of desire that you are going to create your TV advert to promote. Make sure that the
product or service you choose is something important to you. You don’t necessarily have to own or use
it, but you must desire it. You may wish to produce an ideas map to help you choose.
Having chosen your product, look into the codes and conventions for TV adverts for that product or
service. You need to show that you understand the way in which the product or service has been
presented through advertising in the past and that you are aware of any legal and ethical issues
affecting it. This will include you identifying your target audience.
Unit 30 – P2, M2, D2.
Task 2 – Ideas Generation
Generate a wide range of ideas for possible treatments for your chosen product or service based on
your research. This may involve mind-mapping, moodboards etc. Pitch your strongest idea and have it
agreed.
Unit 30 – P2, M2, D2.
Task 3 – Pre-production
Produce a synopsis of your treatment. You will then need to provide a detailed storyboard, script,
production schedule and appropriate pre-production paperwork - location plans/clearances,
equipment/facilities booking, shooting script, risk assessment, IP, codes of practice and regulation,
budget, crew, actors, motion graphics, SFX, audio etc.
Unit 30 – P3, M3, D3.
Task 4 – Production
Carry out your production plan. Produce a production log (a form of diary) to chart the progress of
your project, reviewing it regularly. Include written information and screenshots as appropriate. This
is your opportunity to demonstrate what skills you have employed and the problems you have solved.
Unit 30 – P3, M3, D3.
Task 5 – Post-production
Edit your live-footage rushes, animated sequences, motion graphics and SFX (if appropriate) with your
audio. Remember that the advert will need to be 30 seconds long and prepared in DV PAL format. Your
final render will need to be outputted as an uncompressed AVI.
Present your draft product to a focus group, receive feedback and make changes to finished product,
where necessary.
Unit 30 – P3, M3, D3.
Task 6 – Evaluation
Write an evaluation of your project. Use your plan, production log and blog posts to identify the
strengths and weaknesses of your design process. Try to establish whether or not your finished product
has achieved the aim of the project. Take into consideration anything said by interested parties.
Unit 30 – P4, M4, D4.

3. This brief has been verified as being fit for purpose
Assessor
Signature Date
Internal verifier
Signature Date
Unit 30: Advertisement Production for Television
P1 describe structures and techniques of
television advertisements with some
appropriate use of subject terminology.
[IE]
M1 explain structures and techniques of
television advertisements with reference
to detailed illustrative examples and with
generally correct use of subject
terminology.
D1 comprehensively explain structures
and techniques of television
advertisements with elucidated examples
and consistently using subject terminology
correctly.
P2 originate and develop an idea for a
television advertisement working within
appropriate conventions and with some
assistance.
[CT, IE]
M2 originate and develop an idea for a
television advertisement showing some
imagination and with only occasional
assistance.
D2 originate and develop an idea for a
television advertisement showing
creativity and flair and working
independently to professional
expectations.
P3 produce a television advertisement
working within appropriate conventions
and with some assistance.
[TW, SM]
M3 produce a television advertisement to
a good technical standard showing some
imagination and with only occasional
assistance.
D3 produce a television advertisement to
a technical quality that reflects near
professional standards, showing creativity
and flair and working independently to
professional expectations.
P4 comment on own television
advertisement production work with
some appropriate use of subject
terminology.
[RL]
M4 explain own television advertisement
production work with reference to
detailed illustrative examples and
generally correct use of subject
terminology.
D4 critically evaluate own television
advertisement production work in the
context of professional practice, with
elucidated examples and consistently
using subject terminology correctly.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.