Your SlideShare is downloading. ×
Crisis Overnight
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Crisis Overnight

1,368
views

Published on

Published in: Education, Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,368
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The design of social good: Crisis Overnight Sarah Evans 224.829.8820 [email_address] http://www.sevansstrategy.com @PRsarahevans
  • 2. A true crisis
    • Elgin-Area Community Crisis Center
    • Funds were GONE
    • Contemplating closing doors July 1, 2009
    • 1 week to plan; 3 weeks until deadline
    • Donated social media presence for 12-hour
    • Needed $150K in two weeks
  • 3. Met. Strategized. Went to work.
  • 4. Designing Crisis Overnight
    • Messaging: We raise the funds the Crisis Center stays open. We don’t, they close.
    • Donation of online identity for 12 hours
      • Twitter
      • Facebook
      • Blog
      • Seesmic/YouTube
    • Online donations = CROWDSOURCING
    • Old concept, new twist
      • Reporter vs. online brand
  • 5. The kindness of others <Insert props to SamataMason>
  • 6. Heartfelt. Real. Life.
  • 7. “ It’s a Wonderful Life”
  • 8. Donations rolled in. $30K the first 12 hours Didn’t meet the goal. Didn’t give up.
  • 9. People KEPT on talking and GIVING!
  • 10. Across the U.S. All over our community.
  • 11. $164,000
  • 12. What worked?
  • 13. Established network. Credible source.
  • 14. Concept of ENORMITY The problem with enormity in marketing is that it doesn't work. Enormity should pull at our heartstrings, but it usually shuts us down. – Seth Godin If you've got a small, fixable problem, people will rush to help, because people like to be on the winning side, take credit and do something that worked. – Seth Godin http://sethgodin.typepad.com
  • 15. Evangelize: 1. Show kindness 2. Share your story
  • 16. People got excited about the cause. People got excited about the tools!
  • 17. Clear, concise messaging. Sense of urgency. Voyeuristic.
  • 18. I was only there one night…