Concept of ENORMITY The problem with enormity in marketing is that it doesn't work. Enormity should pull at our heartstrings, but it usually shuts us down. – Seth Godin If you've got a small, fixable problem, people will rush to help, because people like to be on the winning side, take credit and do something that worked. – Seth Godin http://sethgodin.typepad.com
Evangelize: 1. Show kindness 2. Share your story
People got excited about the cause. People got excited about the tools!
Clear, concise messaging. Sense of urgency. Voyeuristic.