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Empowerment Center Reno - Marketing Analysis & Recommendations


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Marketing Plan Presentation from UNR's BADM 760 Marketing Management Class by Daniel Herr, Cory Bettinghouse, Gina Tadych, and Yuta Chu for the Launching Pad Empowerment Center in Reno, Nevada. Some of the fonts are distorted in this uploaded version.

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Empowerment Center Reno - Marketing Analysis & Recommendations

  1. 1.   “Providing Tools to Rebuild Lives”Gena Tadych, Cory Bettinghouse, Daniel Herr & Yuta Chou
  2. 2.  Gena Tadych
  3. 3.  Provides Post-substance Abuse Treatment (Aftercare): o Community Re-integration Services o Life Skills Training o 12 Step Programming and Meetings o Supportive Transitional Living/Halfway House o Length of Stay 90-730 days
  4. 4.  Goals for the Empowerment Center 1. January 2012- “Become the only licensed Halfway House in Northern Nevada” 2. Integration of job skills into life skill training programs
  5. 5.  Ridge House Inc o Focus on Criminal Justice client re-integration o Sliding scale fees, grants, donated services o KAIROS Christian Ministry Bristlecone Family Resource o Primarily treatment center/detox o Transitional living/housing o Grants provide 76% of operating revenue o Remaining from client fees, billing, donations/ sponsorships (Italian Feast, Junior League, Charles Schwab)
  6. 6.  Step 2 o Women & children, pregnant women o Treatment, transitional living, case mgmt o 66% Grants, 14% Program fees o 14% Fundraising (Home for the Holidays, Basque festival, Golf Tournament)
  7. 7.  Organizations deemed not competitors: o Safe Harbor (private, un-licensed, no other information) o Vitality Living (Level I treatment for transitional living) o Hosanna Home (homeless women) o Casa de Vida (pregnant teens/young mothers) o Sagewind Sober Living (no longer in business) o Carson City Community Counseling Center(treatment & short stay) o Re-Start Nevada (homeless; housing subsidies)
  8. 8.  Cory Bettinghouse
  9. 9.  Branding Slogan: “The Empowerment Center of Northern Nevada; Providing Tools to Rebuild Lives.”
  10. 10.  Website: • Chris Gandolfo, owner Clustr Media • Custom redesign = $2,500- $3,500 • Ready made template design = $1,500 • Suggestions from Clustr Media: • Rearrange Content • Shorten Content • Call to Action • Personal Branding • Fix Broken Links
  11. 11.  Online Reputation Management: o Scott Rickens, owner Social Chorus o What is Social Media? o Estimate = $2,500 • Initial set up of Facebook, Twitter, Youtube, Google + • Maintenance for 2 months o Benefits • SEO optimization • High Google ranking • Easy to Find
  12. 12.  Daniel Herr
  13. 13.  Currently Flying Below the Radar Consistency with Common Message: “The Empowerment Center of Northern Nevada; Providing Tools to Rebuild Lives”
  14. 14. Wow! I gotta getone of these…
  15. 15.  The Resources o People o Stories o Facilities The Goal o Long-term Donor Relationships Local Chefs
  16. 16.  Residents / Donor Interaction o Inviting & Writing o Cooking or Serving o Presenting o Cleaning Up
  17. 17.  Service Groups o People like to have friends o Dedicated to Serving the Community o Established Financially & Socially
  18. 18.  Yuta Chou
  19. 19.  Current Employees or Board Members o Purpose o History o Vivid Vision Graduates of the Program o Heart-Wrenching Stories
  20. 20.  Full Website Upgrade o Vivid Images o Blog Entries o Donations: Quick Pay (Paypal?) o Easy Directions
  21. 21.  Gena, Cory, Dan, & Yuta