Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference

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Chris Pile, Head of Digital, NEC Group

Topic: Making The Physical & Digital World Work Together

- How do we marry-up our physical and digital platforms?
- A quick look at the digital platforms at our disposal
- Creating a clear purpose for each platform / channel
- How do we build and keep excitement for live events?
- How are things going to change in 2016?

Published in: Marketing
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Chris Pile - Physical & Digital Playing Together - Birmingham Marketing Conference

  1. 1. Chris Pile Driving Change Through Innovation Birmingham, 16th September
  2. 2. Chris Pile Head of Digital and Creative, NEC Group
  3. 3. Contents • A bit about me • Hip hop ballet • How to spend £26m • Making digital and physical sing together • What next? • Questions
  4. 4. What’s at play in the journey? !
  5. 5. !
  6. 6. pre-event excitement ticket purchase initial inspiration seamless customer journey on the night togetherness Functional Emotional
  7. 7. To help enable a seamless customer journey from initial inspiration through to ticket purchase; then from pre-event excitement to on the night togetherness. seamless customer journey initial inspiration ticket purchase; pre-event excitement on the night togetherness.
  8. 8. Entertain Inform Guide
  9. 9. What digital tools do we have at our disposal?
  10. 10. Entertain Inform Guide
  11. 11. Entertain Guide Inform App Social Screens Website Email PPC
  12. 12. !
  13. 13. To help enable a seamless customer journey from initial inspiration through to ticket purchase; then from pre-event excitement to on the night togetherness.
  14. 14. What we're going to try and do next
  15. 15. Chris Pile Chris.pile@necgroup.co.uk

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