AIA Corp Webinar Nov 2012 #Final Draft

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Social Media Marketing, Engagement: Beyond the Facebook and Pinterest Logos

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  • AIA Corp Webinar Nov 2012 #Final Draft

    1. 1. Engagement:Beyond the Facebook and Pinterest Logo
    2. 2. In The Beginning• You Create Facebook Pages / Pinterest Boards• You Post Text, Images & Videos• You Build “Likes” on your Page• “Like” your Customers & Prospects• Engagement
    3. 3. “Like”Button
    4. 4. Engagement• Posting• Commenting• Sharing• On your Customer’s and Prospect’s Facebook Pages
    5. 5. Facebook Examples
    6. 6. On TargetPromotions “Target” On Target Promotions Commented, Posted onProspects Page
    7. 7. 2672 Friends (Likes) saw the comment in their Newsfeed
    8. 8. Share• Share your Customer’s / Prospect’s Posts with Your Comments.
    9. 9. Black Bear PromotionsShared M&M’s USA Photo Comment
    10. 10. M&M’s U.S.A.• 4,000,000 Likes• 4,000,000 Potential Views of the Share & Comment
    11. 11. Promoted Posts
    12. 12. Promoted Post
    13. 13. Reach - How many Facebook Pages itappeared on, i.e. Saw it on a Newsfeed
    14. 14. Pinterest Examples
    15. 15. Original Source of Pin from Debbee’s Website
    16. 16. Item Pinned on Promotions ‘N Motion Pinterest BoardLink toWebsite
    17. 17. Pin DetailsRepinsLikes
    18. 18. Re-Piner, David Oglesby Item Re-Pined Link
    19. 19. Likes
    20. 20. Original Source of Pin from Debbee’s Website

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