Become a Social Superhero<br />Establishing Yourself in Social Media Without  Wasting Time (or Losing Your Mind)<br />Week...
Become a Social Superhero<br />Establishing Yourself on Social Media Without  Wasting Time (or Losing Your Mind)<br />Week...
Two More Things To Monitor?!<br />Why?<br /><ul><li>  Content on YouTube & Flickr is “searchable” via search engine</li></...
  Gives everything a “central location” that you can easily search</li></ul>  and pull content from at any time.<br />Beco...
New Media to Real World Comparisons<br />YouTube =  Your Own TV Channel (alternate: Vimeo)<br />Flickr =  Your Central Pho...
Your Profile is Important if You Want to Drive People to Your Website<br />The following should always be present on your ...
 Website
 About Me</li></ul>Optional, but good to have:<br /><ul><li>  Age (if your company is over 13 years old)
 Hometown
 Country
 Occupation
 Companies (parent company, other brands, etc)</li></ul>Become a Social Superhero: Week 4<br />
Your Profile is Important if You Want to Drive People to Your Website<br />The following should always be present on your ...
 Website
 About Me</li></ul>Optional, but good to have:<br /><ul><li>  Basic HTML & Links to Spruce it Up within </li></ul>   “Abou...
 Contacts (outreach required)
 Groups (outreach required)</li></ul>Become a Social Superhero: Week 4<br />
Networking and Outreach<br />Opportunities to Network & Build a Community on YouTube:<br />YouTube<br /><ul><li> Friends
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Become a Social Superhero (Wk 4): Flickr & YouTube aka the Dymamic Duo

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Flickr & YouTube are “simple” add on’s that can be easily managed in sync with your content calendar, while establishing a central easy to use media library that allows content to be re-purposed wherever you want to use it. Oh, and lest we forget: everything is searchable & can lead qualified traffic back to your website.

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Become a Social Superhero (Wk 4): Flickr & YouTube aka the Dymamic Duo

  1. 1. Become a Social Superhero<br />Establishing Yourself in Social Media Without Wasting Time (or Losing Your Mind)<br />Week 4: Flickr & YouTube-The Dynamic Audio & Video Media Duo<br />
  2. 2. Become a Social Superhero<br />Establishing Yourself on Social Media Without Wasting Time (or Losing Your Mind)<br />Week 3:Flickr & YouTube-The Dynamic Audio & Video Media Duo<br />1.2<br />1.3<br />1.1<br />1.4<br />Why?<br />When<br />How?<br />What & Where?<br />Critical profile & content elements that will make sure your efforts don’t go to waste.<br />Some ideas on what to post, and how to organize it so it’s truly a valuable resource<br />Why the heck do you need yet another Social Media platform to manage?<br />How frequently do you need to post, & how long will it take?<br />Become a Social Superhero: Week 4<br />
  3. 3. Two More Things To Monitor?!<br />Why?<br /><ul><li> Content on YouTube & Flickr is “searchable” via search engine</li></ul> & another opportunity to lead people to your website<br /><ul><li> Content on YouTube & Flickr can increase your credibility, </li></ul> and qualify leads before they arrive at your site<br /><ul><li> All content can be re-purposed to your Blog, Facebook & Twitter
  4. 4. Gives everything a “central location” that you can easily search</li></ul> and pull content from at any time.<br />Become a Social Superhero: Week 4<br />
  5. 5. New Media to Real World Comparisons<br />YouTube = Your Own TV Channel (alternate: Vimeo)<br />Flickr = Your Central Photo Album (alternate: Picassa)<br />Become a Social Superhero: Week 4<br />
  6. 6. Your Profile is Important if You Want to Drive People to Your Website<br />The following should always be present on your YouTube Channel:<br /><ul><li> Name
  7. 7. Website
  8. 8. About Me</li></ul>Optional, but good to have:<br /><ul><li> Age (if your company is over 13 years old)
  9. 9. Hometown
  10. 10. Country
  11. 11. Occupation
  12. 12. Companies (parent company, other brands, etc)</li></ul>Become a Social Superhero: Week 4<br />
  13. 13. Your Profile is Important if You Want to Drive People to Your Website<br />The following should always be present on your Flickr Profile:<br /><ul><li> Name
  14. 14. Website
  15. 15. About Me</li></ul>Optional, but good to have:<br /><ul><li> Basic HTML & Links to Spruce it Up within </li></ul> “About Me” Section<br /><ul><li> Favorite photos from other members
  16. 16. Contacts (outreach required)
  17. 17. Groups (outreach required)</li></ul>Become a Social Superhero: Week 4<br />
  18. 18. Networking and Outreach<br />Opportunities to Network & Build a Community on YouTube:<br />YouTube<br /><ul><li> Friends
  19. 19. Subscriptions
  20. 20. Comments</li></ul>Become a Social Superhero: Week 4<br />
  21. 21. Networking and Outreach<br />Opportunities to Network & Build a Community on YouTube:<br />Flickr<br /><ul><li> Groups
  22. 22. Contacts
  23. 23. Comments
  24. 24. Favorites</li></ul>Become a Social Superhero: Week 4<br />
  25. 25. Provide Valuable Content<br />Organize your Albums & TV Channel so they clearly guide visitors to the valuable content you are providing<br />Flickr<br /><ul><li> Photosets</li></ul>YouTube<br /><ul><li> Your own uploads
  26. 26. Playlists
  27. 27. Featured Video
  28. 28. Customized View</li></ul>Become a Social Superhero: Week 4<br />
  29. 29. Helpful Tools for Creating Content<br />You already have many of these at your disposal:<br />Contracted Services<br /><ul><li> Professional Video
  30. 30. Professional Photography
  31. 31. Professional Animation</li></ul>You & Your Team<br /><ul><li> Smart Phones=Photos & Videos
  32. 32. Cameras
  33. 33. Flip Cameras
  34. 34. Video Cameras
  35. 35. Screencasts
  36. 36. Animoto (slideshows)</li></ul>Become a Social Superhero: Week 4<br />
  37. 37. Content Ideas<br />Wondering what kind of content could possibly be valuable?<br />YouTube<br /><ul><li> How-To Videos
  38. 38. Photo Slideshows
  39. 39. Clips from Events
  40. 40. Brand/Business Partner Content
  41. 41. Local/Community Content
  42. 42. Industry Specific Content
  43. 43. Professionally Produced Content (ie: commercials & product videos)</li></ul>Flickr<br /><ul><li> Event Photos
  44. 44. Inspirational Photos
  45. 45. Product Photos
  46. 46. In-Office Photos
  47. 47. Staff Contributions
  48. 48. Fan Contributions</li></ul>Become a Social Superhero: Week 4<br />
  49. 49. Make Your Content Searchable<br />Titles, Tags & Descriptions Are All Discoverable via Search Engines, so be sure to fill out as much information as you possibly can when uploading new material…<br />Flickr<br /><ul><li> Titles
  50. 50. Descriptions
  51. 51. Tags</li></ul>YouTube<br /><ul><li> Titles
  52. 52. Descriptions
  53. 53. Tags
  54. 54. GeoTagging</li></ul>Become a Social Superhero: Week 4<br />
  55. 55. Analyze Insights<br />What are your followers responding to?<br />Check your analytics on a regular basis for traffic coming from both Flickr & YouTube. <br />Did something work well? <br />Try something like that again!<br />Become a Social Superhero: Week 4<br />
  56. 56. Time Commitment<br />As Needed:<br /><ul><li> Load content when there’s content to load
  57. 57. Allow time to fill out titles, tags & descriptions completely</li></ul>BONUS: <br /><ul><li> Create a series pertaining to specific content and post on a regular basis based on the time & budget you have available.</li></ul>Become a Social Superhero: Week 4<br />
  58. 58. It’s Okay…<br />It’s really ok if you DON’T:<br />Have a ton of content.<br />Think quality over quantity!<br />Have new stuff to add every month<br />You’re only human. So is everybody else on Flickr & YouTube…<br />that’s the point, so don’t beat yourself up over <br />NOT being a superhero sometimes.<br />Become a Social Superhero: Week 4<br />
  59. 59. Remember<br />Blogging is About Using Your Own Voice<br />Use this as a guide to <br />get started, then <br />develop your own style!<br />Become a Social Superhero: Week 4<br />
  60. 60. Next Session…<br />Keywords<br />Week 5:<br />Effective Use of Keywords<br />Become a Social Superhero: Week 4<br />
  61. 61. Portland, Maine<br />207-332-7418<br />hello@meshmarketing.biz<br />http://www.meshmarketing.biz<br />

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