SlideShare a Scribd company logo
Ads and Organic
              Presented by: @JabezLeBret
http://www.Linkedin.com/in/JabezLeBret
  http://www.Twitter.com/JabezLeBret
  http://www.GetNoticedGetFound.com
@JabezLeBret
@JabezLeBret
@JabezLeBret
Linkedin – Organic Domination
       Linkedin – PPC Domination




                                   @JabezLeBret
Linkedin – Organic Domination

•   Who is Using Linkedin
•   Why is that Important
•   Your Profile
•   Group Strategy
•   Creating a Group




                            @JabezLeBret
49% 51%


          @JabezLeBret
61%
25 - 54


   @JabezLeBret
68%+
College



  @JabezLeBret
58%
$50+
 @JabezLeBret
Your Profile




               @JabezLeBret
@JabezLeBret
Simple, Face
Simple, Face   Real Name
               Real Name   Title Plus Benefits
                           Title Plus Benefits




                                   @JabezLeBret
Summary –– 3rd Person, Keyword Rich, Ok to Brag
Summary 3rd Person, Keyword Rich, Ok to Brag




                                    @JabezLeBret
@JabezLeBret
New -- Skills and Experience Function
New Skills and Experience Function




                                  @JabezLeBret
Request from Trusted Connections
Request from Trusted Connections
       Target 20 – 30 Max
       Target 20 – 30 Max




                         @JabezLeBret
Custom Name URLs
           Custom Name URLs




Keywords
Keywords




               Groups (50 max)
               Groups (50 max)


                  @JabezLeBret
@JabezLeBret
Groups




         @JabezLeBret
Groups You
Groups You
Own
Own




Groups Your In
Groups Your In




       @JabezLeBret
Groups Your In
Groups Your In
                             Where to Start:
                             •50 Groups Max
                             •80% Focus on Prospects
Why?
Why?
One group = 34,000 members
One group = 34,000 members   •20% Peer Groups
3 consecutive weeks on top
3 consecutive weeks on top
3 weekly digest emails
3 weekly digest emails       Benefits:
1 = $10K speaking gig
1 = $10K speaking gig
                             •Exposure to Prospects
                             •Quality Connection
                             •Increased Visits = SEO
                             •Weekly Digest Email
                                         @JabezLeBret
@JabezLeBret
Top Influencer with 5
Top Influencer with 5
comments
comments




                        @JabezLeBret
Key to Domination
Key to Domination

 Manage Your Domination:
 •Ask people to comment
 •Reply to each comment
 •Fuel the fire
 •3 comments with 3 replies


                         @JabezLeBret
Groups You Own
Groups You Own
   Where to Start:
   •Part of 50 Groups
   •100% Focus on Prospects
   •Geo v. National
   •Non Branded

   Benefits:
   •Control Competition
   •Email the Group
   •Set up Events
                              @JabezLeBret
Psychology of the User
Psychology of the User


Milgram Experiment
•Ppl Listen to Authority
•Take Action When Told
•Prefer to Follow




                           @JabezLeBret
@JabezLeBret
Non-Branded Image
Non-Branded Image

    Specific to Target
    Specific to Target


             Keyword
             Keyword




     Avoid Temptation
     Avoid Temptation


                @JabezLeBret
Check All
Check All




            Geo-Targeted
            Geo-Targeted
            Location
            Location




                           @JabezLeBret
@JabezLeBret
Custom Templates –– Think Email Marketing
Custom Templates Think Email Marketing




                                     @JabezLeBret
Group
 Group
Poaching:
 Poaching:
••Be In Group
 Be In Group
••Discussion
 Discussion
••Manage
 Manage




                @JabezLeBret
@JabezLeBret
Target Groups with 3,000 + Members
Target Groups with 3,000 + Members




                               @JabezLeBret
@JabezLeBret
@JabezLeBret
Key to Your Group Domination
Key to Your Group Domination

 Manage Your Domination:
 •Actively Invite People
 •Create Valuable Content
 •Email Occasionally
 •Host Live Events
 •Webinar
                        @JabezLeBret
Linkedin – PPC Domination
     Linkedin – Organic Domination




                                     @JabezLeBret
Planning for PPC on Linkedin
Planning for PPC on Linkedin

Manage Your Domination:
•Set Target Prospect
•Strategize Offering
•Start with Landing Page
•Build Visuals
•Create Test(s) - Repeat
                       @JabezLeBret
Ads on your landing page
Ads on your landing page




                           @JabezLeBret
Ads on your group page
Ads on your group page




                         @JabezLeBret
@JabezLeBret
No Impact on Campaign
  No Impact on Campaign




             Example
             Example

Custom URL
Custom URL


             Ad Copy 25 HL,
             Ad Copy 25 HL,
             75 Body
             75 Body

Image *Most Important Part of Ad
 Image *Most Important Part of Ad

   Ad Testing –– Up to 15
   Ad Testing Up to 15
                                    @JabezLeBret
@JabezLeBret
@JabezLeBret
@JabezLeBret
@JabezLeBret
The More Targeted the Higher CTR –– Fewer Impression
The More Targeted the Higher CTR Fewer Impression


                                     @JabezLeBret
@JabezLeBret
@JabezLeBret
Lead Collection
                 Lead Collection




Ad on Linkedin
Ad on Linkedin


                         @JabezLeBret
Key to Ad Domination
Key to Ad Domination

Manage Your Domination:
•Target Specific
•CTR 2.5%+
•Speak in Benefits
•Landing Page Match Ad
•Image is Very Important
                       @JabezLeBret
Benefits Tree
      Benefits Tree

  Feature      Benefit #1 Benefit #2 Benefit #3

Professional   Increased    Better       More Clients
Website        Time on Page Ranking &
                            Traffic

Clean          Consistency   Larger      Reputation
Citations                    Footprint   Defense




                                          @JabezLeBret
Ads and Organic
              Presented by: @JabezLeBret
http://www.Linkedin.com/in/JabezLeBret
  http://www.Twitter.com/JabezLeBret
  http://www.GetNoticedGetFound.com

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Linkedin mastery - Profiles, Groups, and Paid Ads

  • 1. Ads and Organic Presented by: @JabezLeBret http://www.Linkedin.com/in/JabezLeBret http://www.Twitter.com/JabezLeBret http://www.GetNoticedGetFound.com
  • 5. Linkedin – Organic Domination Linkedin – PPC Domination @JabezLeBret
  • 6. Linkedin – Organic Domination • Who is Using Linkedin • Why is that Important • Your Profile • Group Strategy • Creating a Group @JabezLeBret
  • 7. 49% 51% @JabezLeBret
  • 8. 61% 25 - 54 @JabezLeBret
  • 11. Your Profile @JabezLeBret
  • 13. Simple, Face Simple, Face Real Name Real Name Title Plus Benefits Title Plus Benefits @JabezLeBret
  • 14. Summary –– 3rd Person, Keyword Rich, Ok to Brag Summary 3rd Person, Keyword Rich, Ok to Brag @JabezLeBret
  • 16. New -- Skills and Experience Function New Skills and Experience Function @JabezLeBret
  • 17. Request from Trusted Connections Request from Trusted Connections Target 20 – 30 Max Target 20 – 30 Max @JabezLeBret
  • 18. Custom Name URLs Custom Name URLs Keywords Keywords Groups (50 max) Groups (50 max) @JabezLeBret
  • 20. Groups @JabezLeBret
  • 21. Groups You Groups You Own Own Groups Your In Groups Your In @JabezLeBret
  • 22. Groups Your In Groups Your In Where to Start: •50 Groups Max •80% Focus on Prospects Why? Why? One group = 34,000 members One group = 34,000 members •20% Peer Groups 3 consecutive weeks on top 3 consecutive weeks on top 3 weekly digest emails 3 weekly digest emails Benefits: 1 = $10K speaking gig 1 = $10K speaking gig •Exposure to Prospects •Quality Connection •Increased Visits = SEO •Weekly Digest Email @JabezLeBret
  • 24. Top Influencer with 5 Top Influencer with 5 comments comments @JabezLeBret
  • 25. Key to Domination Key to Domination Manage Your Domination: •Ask people to comment •Reply to each comment •Fuel the fire •3 comments with 3 replies @JabezLeBret
  • 26. Groups You Own Groups You Own Where to Start: •Part of 50 Groups •100% Focus on Prospects •Geo v. National •Non Branded Benefits: •Control Competition •Email the Group •Set up Events @JabezLeBret
  • 27. Psychology of the User Psychology of the User Milgram Experiment •Ppl Listen to Authority •Take Action When Told •Prefer to Follow @JabezLeBret
  • 29. Non-Branded Image Non-Branded Image Specific to Target Specific to Target Keyword Keyword Avoid Temptation Avoid Temptation @JabezLeBret
  • 30. Check All Check All Geo-Targeted Geo-Targeted Location Location @JabezLeBret
  • 32. Custom Templates –– Think Email Marketing Custom Templates Think Email Marketing @JabezLeBret
  • 33. Group Group Poaching: Poaching: ••Be In Group Be In Group ••Discussion Discussion ••Manage Manage @JabezLeBret
  • 35. Target Groups with 3,000 + Members Target Groups with 3,000 + Members @JabezLeBret
  • 38. Key to Your Group Domination Key to Your Group Domination Manage Your Domination: •Actively Invite People •Create Valuable Content •Email Occasionally •Host Live Events •Webinar @JabezLeBret
  • 39. Linkedin – PPC Domination Linkedin – Organic Domination @JabezLeBret
  • 40. Planning for PPC on Linkedin Planning for PPC on Linkedin Manage Your Domination: •Set Target Prospect •Strategize Offering •Start with Landing Page •Build Visuals •Create Test(s) - Repeat @JabezLeBret
  • 41. Ads on your landing page Ads on your landing page @JabezLeBret
  • 42. Ads on your group page Ads on your group page @JabezLeBret
  • 44. No Impact on Campaign No Impact on Campaign Example Example Custom URL Custom URL Ad Copy 25 HL, Ad Copy 25 HL, 75 Body 75 Body Image *Most Important Part of Ad Image *Most Important Part of Ad Ad Testing –– Up to 15 Ad Testing Up to 15 @JabezLeBret
  • 49. The More Targeted the Higher CTR –– Fewer Impression The More Targeted the Higher CTR Fewer Impression @JabezLeBret
  • 52. Lead Collection Lead Collection Ad on Linkedin Ad on Linkedin @JabezLeBret
  • 53. Key to Ad Domination Key to Ad Domination Manage Your Domination: •Target Specific •CTR 2.5%+ •Speak in Benefits •Landing Page Match Ad •Image is Very Important @JabezLeBret
  • 54. Benefits Tree Benefits Tree Feature Benefit #1 Benefit #2 Benefit #3 Professional Increased Better More Clients Website Time on Page Ranking & Traffic Clean Consistency Larger Reputation Citations Footprint Defense @JabezLeBret
  • 55. Ads and Organic Presented by: @JabezLeBret http://www.Linkedin.com/in/JabezLeBret http://www.Twitter.com/JabezLeBret http://www.GetNoticedGetFound.com