Linkedin mastery - Profiles, Groups, and Paid Ads

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Linkedin mastery - Profiles, Groups, and Paid Ads

  1. 1. Ads and Organic Presented by: @JabezLeBrethttp://www.Linkedin.com/in/JabezLeBret http://www.Twitter.com/JabezLeBret http://www.GetNoticedGetFound.com
  2. 2. @JabezLeBret
  3. 3. @JabezLeBret
  4. 4. @JabezLeBret
  5. 5. Linkedin – Organic Domination Linkedin – PPC Domination @JabezLeBret
  6. 6. Linkedin – Organic Domination• Who is Using Linkedin• Why is that Important• Your Profile• Group Strategy• Creating a Group @JabezLeBret
  7. 7. 49% 51% @JabezLeBret
  8. 8. 61%25 - 54 @JabezLeBret
  9. 9. 68%+College @JabezLeBret
  10. 10. 58%$50+ @JabezLeBret
  11. 11. Your Profile @JabezLeBret
  12. 12. @JabezLeBret
  13. 13. Simple, FaceSimple, Face Real Name Real Name Title Plus Benefits Title Plus Benefits @JabezLeBret
  14. 14. Summary –– 3rd Person, Keyword Rich, Ok to BragSummary 3rd Person, Keyword Rich, Ok to Brag @JabezLeBret
  15. 15. @JabezLeBret
  16. 16. New -- Skills and Experience FunctionNew Skills and Experience Function @JabezLeBret
  17. 17. Request from Trusted ConnectionsRequest from Trusted Connections Target 20 – 30 Max Target 20 – 30 Max @JabezLeBret
  18. 18. Custom Name URLs Custom Name URLsKeywordsKeywords Groups (50 max) Groups (50 max) @JabezLeBret
  19. 19. @JabezLeBret
  20. 20. Groups @JabezLeBret
  21. 21. Groups YouGroups YouOwnOwnGroups Your InGroups Your In @JabezLeBret
  22. 22. Groups Your InGroups Your In Where to Start: •50 Groups Max •80% Focus on ProspectsWhy?Why?One group = 34,000 membersOne group = 34,000 members •20% Peer Groups3 consecutive weeks on top3 consecutive weeks on top3 weekly digest emails3 weekly digest emails Benefits:1 = $10K speaking gig1 = $10K speaking gig •Exposure to Prospects •Quality Connection •Increased Visits = SEO •Weekly Digest Email @JabezLeBret
  23. 23. @JabezLeBret
  24. 24. Top Influencer with 5Top Influencer with 5commentscomments @JabezLeBret
  25. 25. Key to DominationKey to Domination Manage Your Domination: •Ask people to comment •Reply to each comment •Fuel the fire •3 comments with 3 replies @JabezLeBret
  26. 26. Groups You OwnGroups You Own Where to Start: •Part of 50 Groups •100% Focus on Prospects •Geo v. National •Non Branded Benefits: •Control Competition •Email the Group •Set up Events @JabezLeBret
  27. 27. Psychology of the UserPsychology of the UserMilgram Experiment•Ppl Listen to Authority•Take Action When Told•Prefer to Follow @JabezLeBret
  28. 28. @JabezLeBret
  29. 29. Non-Branded ImageNon-Branded Image Specific to Target Specific to Target Keyword Keyword Avoid Temptation Avoid Temptation @JabezLeBret
  30. 30. Check AllCheck All Geo-Targeted Geo-Targeted Location Location @JabezLeBret
  31. 31. @JabezLeBret
  32. 32. Custom Templates –– Think Email MarketingCustom Templates Think Email Marketing @JabezLeBret
  33. 33. Group GroupPoaching: Poaching:••Be In Group Be In Group••Discussion Discussion••Manage Manage @JabezLeBret
  34. 34. @JabezLeBret
  35. 35. Target Groups with 3,000 + MembersTarget Groups with 3,000 + Members @JabezLeBret
  36. 36. @JabezLeBret
  37. 37. @JabezLeBret
  38. 38. Key to Your Group DominationKey to Your Group Domination Manage Your Domination: •Actively Invite People •Create Valuable Content •Email Occasionally •Host Live Events •Webinar @JabezLeBret
  39. 39. Linkedin – PPC Domination Linkedin – Organic Domination @JabezLeBret
  40. 40. Planning for PPC on LinkedinPlanning for PPC on LinkedinManage Your Domination:•Set Target Prospect•Strategize Offering•Start with Landing Page•Build Visuals•Create Test(s) - Repeat @JabezLeBret
  41. 41. Ads on your landing pageAds on your landing page @JabezLeBret
  42. 42. Ads on your group pageAds on your group page @JabezLeBret
  43. 43. @JabezLeBret
  44. 44. No Impact on Campaign No Impact on Campaign Example ExampleCustom URLCustom URL Ad Copy 25 HL, Ad Copy 25 HL, 75 Body 75 BodyImage *Most Important Part of Ad Image *Most Important Part of Ad Ad Testing –– Up to 15 Ad Testing Up to 15 @JabezLeBret
  45. 45. @JabezLeBret
  46. 46. @JabezLeBret
  47. 47. @JabezLeBret
  48. 48. @JabezLeBret
  49. 49. The More Targeted the Higher CTR –– Fewer ImpressionThe More Targeted the Higher CTR Fewer Impression @JabezLeBret
  50. 50. @JabezLeBret
  51. 51. @JabezLeBret
  52. 52. Lead Collection Lead CollectionAd on LinkedinAd on Linkedin @JabezLeBret
  53. 53. Key to Ad DominationKey to Ad DominationManage Your Domination:•Target Specific•CTR 2.5%+•Speak in Benefits•Landing Page Match Ad•Image is Very Important @JabezLeBret
  54. 54. Benefits Tree Benefits Tree Feature Benefit #1 Benefit #2 Benefit #3Professional Increased Better More ClientsWebsite Time on Page Ranking & TrafficClean Consistency Larger ReputationCitations Footprint Defense @JabezLeBret
  55. 55. Ads and Organic Presented by: @JabezLeBrethttp://www.Linkedin.com/in/JabezLeBret http://www.Twitter.com/JabezLeBret http://www.GetNoticedGetFound.com

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