The document summarizes the process of designing a logo for an artist. The first step was selecting the name "Daniel Noir" which used the actor's real first name. Various font styles were considered including Birdy's simple bold font and Lady Gaga's handwritten style. Two final fonts were selected - "Colors of Autumn" and "Brain Flower". Ultimately, a handwritten style was chosen to convey a personal touch. The font will be used as a subtext in white against a black background to make a striking statement.

1. Logo Planning
Friday, 8 November 13

2. Name Of The Artist
The first step for me was to actually
decide on a name for the artist so
that I could represent an effective
and fitting brand. I experimented
with many different names of bands
but decided it’d be more effective
and striking if I had one, singular
name of the artist.I also decided to
utilise our actor’s real first name
as it would bring a sense of
personality to my brand as a whole.
Friday, 8 November 13

3. Name Of The Artist
Dan Tee
Daniel Tee
Friday, 8 November 13
These are some of the basic
names I experimented and
played around with in order
to achieve my desired
effect of a simple and
striking name which
actually still links back
to the actor in our video,
therefore possessing more
of a personal touch.
I decided to go with the
name ‘Daniel Noir’ as I
felt some of the other
names were too short and
didn’t have as much of a
professional feel.
Dan Noir
Daniel Noir

4. Inspiration For
Fonts
As I searched for
inspiration from existing
artists with a similar font
and house style I selected
some of my most
inspirational images and
based my designs on them.
Birdy’s logo is probably my
favourite because of the
simplicity and boldness of
the font.I also looked at
her website and looked at
how she continued an
original theme through the
font on the homepage.
Friday, 8 November 13
Lady Gaga’s logo is quite
different in the way that
it is handwritten. This was
also a style that I
explored.
I chose Mumford & Son’s
logo not because of the
font but because of the
graphics that surround it.
I will explore
incorporating this idea
into my brand.

5. Potential Fonts
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6. Selecting The Final
Font
This is one of my four
final selected fonts
because I like the
originality of the font and
the way that it stands out.
This was another option
because it drew strong
inspiration from Birdy’s
logo.
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I selected this font as
another possibility because
although it retained the
simplicity I was looking
for, it has the extra added
details of patterns within
the letters.
This is probably the most
diverse font but I love the
handwriting inspiration
behind it.

7. Experimenting With
Colour
Daniel Noir
Daniel
Noir
I decided to experiment with colour
and see what kind of different effects
I could produce by simply switching
the colour palette around.
Daniel Noir
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Daniel Noir

8. Reaching the final
stages
The toughest decision I
faced was choosing between
two fonts. This decision
took me a long time to come
to a conclusion with and
took so much consideration
towards what would work
best and the message it
would portray to the
audience.
The two fonts I narrowed
down to become my favourite
were:
(Colors Of Autumn)
(Brain Flower)
Friday, 8 November 13

9. Final Decisions
Daniel Noir
This will be my final
design and font for my
logo. The white background
isn’t part of the logo but
is just there to show the
font in the clearest way.In
the end, I opted for a more
hand written style of font
as I think it ties in more
strongly with the fact that
I have used the actor’s
real first name because the
hand writing style give it
much more of a personal
touch.
Friday, 8 November 13
I have also come to the
conclusion that this font
will be used as a subtext.
I think that this
particular font works well
in white against a black
background as it stands out
more and makes a striking
statement.