2019 has been an extremely busy year for DAB+. More countries are deploying it, considering it and listeners are in favour of it. Find out what makes DAB + one of the essential keys to your radio strategy 2019 a été une année extrèmement active sur le front du DAB+. Plus de pays le déploie, le considère et les auditeurs le plébiscitent. Découvrez ce qui fait du DAB+ une des clés indispensable de votre stratégie pour la radio

1. DAB+ - the future of radio
Jean-Marc Dubreuil, Programme Manager, WorldDAB
Paris, 24 January 2020

2. 2
About WorldDAB
• 105 members from 31 countries
• Not for profit
• Members from across the radio ecosystem – governments, regulators,
broadcasters, network operators, manufacturers, auto sector (most major auto
manufacturers)
• 6 members in France
• Support on how to roll out DAB digital radio

3. 3
Today: DAB established across the continent
UK
Norway
Sweden
Germany
France
Spain
Italy
CH
NL
Bel
DK
Poland
Czech
Austria
Ireland
Portugal
Slovenia
Slovakia
Hungary
Finland
Estonia
Latvia
Lithuania
Established
On the move
Trials
Croatia Serbia
Greece

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France is launching national DAB+
• Eight cities / regions already on air
• National network launching 2020

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Switzerland confirms FM switch-off

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Strong progress in major markets
Germany:
First country to put EECC
into national law
UK:
57% of listening is digital
Italy:
All receivers must have
DAB+ from 2020
Australia:
Three new cities in 2019

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Significant launches in Europe
Belgium:
Flemish and French
– major launch
Austria:
National DAB+
(May 2019)
Sweden:
Commercial DAB+
(summer 2019)

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EU is supporting digital radio
European Electronic Communications Code (Dec 18)
• From end 2020, all new car radios in EU must be able
to receive digital terrestrial radio
• Member States free to introduce own legislation for
consumer radios

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Receivers are mass market
• Over 82 million receivers sold 1
• Prices from €20 with an average
price of €117 (DAB device) 2
• Choice : 2.417 different SKUs
available 2
Source WorldDAB
1 - Source : WorldDAB
2 - Source : GfK - Jan – Aug 19 / EU13+AUS

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Not just a European story
Established
On the move
Trials
South Africa
Turkey
Kuwait, Oman,
Qatar, UAE
Thailand, Indonesia,
Vietnam
Tunisia,
Algeria

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What is driving these changes?

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• FM spectrum is full, limiting the radiostations opportunities
• The listeners must be moved when they still are there.
• Commercial and public radio model and direct relation to the
listener is challenged.
• Waiting is not an option or the terms will be set by the
GAFAM
• Digitalization leads to investments in new content, both for
commercial and public radio
Online players are invading radio’s space

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The broadcast experience is essential
• Increase capacity
• Free-to-air
• No 3rd party gatekeeper

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14
DIGITAL RADIO ACROSS THE EBU AREA – BRAND EXTENSION
1 566 STATIONS
BROADCAST IN DIGITAL TERRESTRIAL RADIO ACROSS
31 MARKETS
IN THE EBU AREA
Source: EBU Media Intelligence Service
Media Intelligence Service – Digital Radio 2019

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Revenue growth
575
613 646
679
714
2014 2015 2016 2017 2018
+24%
Source: Radiocentre
UK radio advertising revenues, £ million

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What next?

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Radio needs a multiplatform strategy – with digital broadcast at its heart
DAB+
Online
Delivery
Hybrid
Radioplayer
& apps
Podcasts
Smart
speakers

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International logo and toolbox
- free to use via worlddab.org -
18
The international DAB+ logo is adopted everywhere

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• The deployment strategy needs to rely on listeners practice – they listen a lot in the car
• Create the best user experience
- Geographic reach
- Additional data
- Broadcast for audio, IP for interactivity - Hybrid
DAB increasingly available in new cars to match listeners habits

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Remember

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Many broadcasters around the world already love digital radio
• Opportunity to
- extend brands
- launch new services
- grow audiences and revenues

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DAB+ brings benefits to mass audiences
No subscription, all you need is a receiver at home and in the carFree of charge
The user is not tracked (benefit of broadcast)Anonymous
User driven – I listen to what I want –
and not content driven
Ease of use

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Create a brilliant
digital radio experience around
© WorldDAB December 2018

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Backup

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European Electronic Communications Code
(implemented by 21.12.2020)
Article 113
Interoperability of car radio and consumer radio receivers and consumer digital
television equipment
Annex XI
INTEROPERABILITY OF CAR RADIO RECEIVERS…
3) Interoperability for car radio receivers
Any car radio receiver integrated in a new vehicle of category M which is made
available on the market for sale or rent in the Union from … [two years after the date
of entry into force of this Directive] shall comprise a receiver capable of receiving
and reproducing at least radio services provided via digital terrestrial radio
broadcasting.
EUROPEAN LEGISLATION