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Panorama Radio in Spain and Portugal @ European Radio and Digital Audio Show 2019

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Panorama Radio in Spain and Portugal
@ European Radio and Digital Audio Show 2019

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Panorama Radio in Spain and Portugal @ European Radio and Digital Audio Show 2019

  1. 1. Panorama Radio in Spain and Portugal
  2. 2. Radio offer in Spain in a glance • 1.868 stations (jan. 2019) • 1.202 public stations • 443 commercial radio stations • 223 community/free/university stations ➢Highest nr of different Radio offer in Europe ➢Decentralized public model with some strong regional radios ➢Concentrated model 2/3=3 groups ➢Saturated dial (‘alegal’ stations) • Podcast is booming Notably Podium Podcast Plaform Saturated FM band & Concentrated business
  3. 3. Mix model with strong regional public radios
  4. 4. A fast start of Digital Radio DAB… in 2013 R.Analo gique R.Nume rique Tv analog. TV.num er. R.Analo gique R.Num erique Tv analog . TV.nu mer. Emisor as 782 23 1 3.636 669 2 0 3416 Reemis ores 139 21 44 2.536 144 0 0 1678 2013 2017
  5. 5. 8,7% of advertizing budget in Radio in Spain
  6. 6. • 465M€ in 2017 • 8,7% of advertizing market • Previsiones +1,4% (Zethinela) • No big investments, few experiments, few innovation • Classic formulas • Reconvertion of pgr and talents • Podium Podcast as clear exception Small but steady Growth and Conservatism
  7. 7. A slowly declining audience • Audience in Spain • 23.795.000 listeners EGM/2018 • Listener is 51,7 year-old in average (for generalist radio) • Public Radio = 14,3 % market share (7,5% RNE + regional public broadcasters) • 8M people listeners per week / 30 M total listeners
  8. 8. Radio in Portugal in a glance • 243 radio stations (January 2019) • RTP Public radio (8,3% market share) with 3 national services + RDP Africa (+ 8 web streams) • 2 big Commercial Radios Groups R/com and MCR (70% market share)

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