Ensuring Technical Readiness For Copilot in Microsoft 365
Reaching New Audiences in Africa
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2. Ibrahima Guimba-Saidou, SVP Africa
Reaching new audiences in Africa
How satellite technology can help accelerate
digital connectivity on the continent
AfricaCast 2013
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3. Africa is the future
1
2
3
4
54
54 Countries in Africa
15%
1 billion people in Africa
= 15% of the world
50%
By 2030, 50% of
Africans will live in cities
1.1bn
By 2040, 1.1 billion
Africans will be of
working age
Most of the continent’s population is concentrated in some of the most rainy areas.
Source: Afrographique: Mapping the largest African nations, 2012
5. Africa | A rising market
Strong demand for broadband and
connectivity in non-urban areas
Data and voice services for telcos and
enterprises
Mobile backhaul requirements for
2G/2.5G/3G expansion into rural areas
Increased capacity has increased
demand for triple play services
Government-led initiatives to bridge
the ‘digital divide’ and to ensure
secured access
Local TV content production, digital
switch-over and proliferation of low-cost
digital tuners and LCD screens enabling
large potential for Pay-TV, Free-To-Air &
Free-To-View platforms
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6. Africa | The future of broadcasting
TV Penetration
TV home growth
2015
2009
Analog
86 million
123 million
50%
2015
DTT will be key growth driver of TV penetration, to grow >50% by 2015
DTH is another key growth driver as satellite operators focus on growing free-to-air and free-toview audience across the continent
Strong demand growth for HD channel
Launch of OpenView HD Free-To-View platform in Q4 in South Africa, with further expansion
into sub-Saharan Africa
Strengthening 5°E, 22W and 28.2W as prime DTH/Video neighbourhoods
5
7. Africa | Bridging the Digital Divide
300 million people are over 50km from their
fibre or cable broadband connection – the
greater the distance the worse the connection
quality
400 million people have no internet access
at all
In 20 years the number of cities with over 10
million inhabitants will double, driving
demand for connectivity
Fibre bridges the digital divide between the
Western World and Africa, but does not
bridge the digital divide within Africa between
urban and non-urban areas
Satellite provides efficient way of connecting
the majority of the 700 million unconnected
people
Strong or growing demand for broadband and
rural connectivity, data and voice services for
telcos, mobile operators, enterprises and
government services (education, health)
6
8. Africa | Digital Migration
Global deadline for analogue switch-off
and migration to digital is 2015
Satellite is unrivalled when it comes to
quality, choice and reach
Satellite is driving digitalisation in SubSaharan Africa
SES has a unique solution in the
transition from analogue to digital
broadcasting
Many countries plan to complete
migration from analogue to DTT by
2015
TNTSat, FreeSat & HD+ (SES
successes in Europe)
SES is in unique position to guide
decision makers in choice of technology
to enable digital migration
SES broadcasts more than 6 000 TV
channels worldwide including over 430
in Africa
SAT>IP, HBBTV, 4K
7
10. Your Connection to Africa
Customers in Africa want the same as customers in rest of world
We provide the local infrastructure to connect Africa to the world
Connecting urban and non-urban areas
SES provides the assets in space and the capabilities on the ground
Once we have you connected, we offer support and services on the ground to keep
you connected
9
12. Africa’s Broadcast Power via Satellite
22°W
Rapid expansion into African region
joining Francophone neighborhood.
28.2°E
Millions of TV households in Ghana
already point towards this orbital slot.
With ASTRA 2G launching in 2014 to
join ASTRA 2F, this slot is expanding
to become a regional platform for west
and central Africa.
5°E
Flagship orbital slot to build the
African free-to-air and free-to-view
broadcast environment.
Strengthening DTH/Video
neighborhood and launch of HD
platform in South Africa
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13. Africa | Growing the DTH Environment
Platco Digital, launched OpenView HD in
South Africa 15 October 2013
OVHD broadcasts a new free-to-air TV
channel platform in SA, with future plans to
expand across Southern Africa
Offering both Standard and High Definition
Resolutions – 1st platform in South Africa to
offer FTV channels carriage in HD
Launch with a minimum of 15 channels (5
HD and 10 SD) and grow to 30 channels
(11 HD and 19 SD) by end 2014
Pay-TV broadcaster Zuku TV is East Africa’s
leading home entertainment operator with
a growing customer base in East Africa;
Kenya, Tanzania and Uganda
The migration of Zuku TV from the SES
satellite NSS-12 to SES-5 took merely 6
months
SES-5 will allow Zuku TV to continue to
provide excellent service and picture
quality to their audiences, and grow the
business in East Africa’s DTH market
SES will provide the satellite capacity on the
SES-5 satellite at 5°E, one of the company’s
flagship orbital slots to support developing
the Digital DTH TV markets in Africa
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14. Africa | Growing the DTH Environment
StarTimes is the fastest-growing digital TV
operator in Africa and has over 2.6 million
digital terrestrial television (DTT) subscribers
StarTimes signed with SES to expand its
media footprint in Africa and deliver direct-tohome (DTH) broadcast services across the
continent
StarTimes also acquired SES’ 20%
shareholding in South African pay-TV
operator Top TV
SES will provide the satellite capacity on the
SES-5 satellite at 5°E, one of the company’s
flagship orbital slots to support developing
the Digital DTH TV markets in Africa
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15. Building the technical DTH network
White label
technical platform
Cable
DTH
Customers Networks
Platco
DTH
Customers
Ka-band
• Downlink
• Encoding
• Multiplexing / re-multiplexing
• Encryption
• Simulcrypt
• Uplink
DVB-S2, QPSK, 2/3,
27 MSymb/s,Pilot ON
Roll off 0,2
DTH
Customers
DTH
Customers
Pn
Platform Services
DTH
Customers
Platformn
17. SES in Africa
Addis Ababa,
Ethiopia
Global satellite operator providing
capacity for reliable and secure
satellite services and solutions
Committed to growing the African
continent with local teams and
regional offices in
Johannesburg, Accra and
Addis Ababa
9 satellites at 7 orbital positions
Coming in 2014: Astra 2G
Accra, Ghana
SES carries more than 430 TV
channels across the continent
with 100 free-to-air
SES satellites are supporting
communications networks
across Africa
Johannesburg,
South Africa
Caravan and Elevate
programmes
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18. Africa’s Installer Training Programme
A trained, motivated and engaged installer
network is essential to support DTH growth
Installer programme established in 9
African countries over the last 2 years.
Investment in “up skill”
Strong industry brand and established
communication platform
A community of installers
Elevate accreditation of an installer is
sought after across Africa
Full suite of elements – training materials,
methodologies, marketing & promotional
materials, digital, social media, and
supported by a developed technology
platform
Formulated to be adapted to new markets
such as South Africa
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19. Caravans | The SES workshops
▲
SES travels the African continent to
deliver free workshops on how satellite
capacity can support digital migration,
free-to-air market development and
broadband services
▲
SES works with African regulators,
government agencies, broadcasters and
network operators to assist with digital
migration by 2015 and reducing the
digital divide on the continent
▲
The SES Caravans have visited over 12
countries since November 2011
▲
Around 700 participants have attended
the SES Caravans
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20. SES’ innovation evolution
» Founded | 1st private satellite operator in Europe
» ASTRA 1A launches on ARIANE 4 at 19.2 East
» ASTRA reaches 16.6 million cable & DTH households in Europe
» Pioneer in digital broadcasting technology
» Offers 2-way broadband services via satellite
» Listed on the Luxemborg Stock Exchange: “SESG”
» Launched new orbital location providing coverage to UK & Ireland
» Acquisition of GE Americom in North America
» 1st satellite operator to carry HDTV signals
in US and Europe
» Invests in O3b Networks
» Consolidation under single SES
brand
» Unveiled SAT>IP
» launches
its first
Ultra HD
demo channel
1985
1988
1990
1995 97
98
2001
04
09
11
12
13
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21. One platform and global reach
Global fleet of 54 satellites
Coverage for 99% of the world’s population
Reach of 276 million households world-wide
A well-connected teleport infrastructure
Leading direct-to-home(DTH) satellite operator
in Europe
More than 6,000 TV channels
Major supplier to cable head ends in the
Americas
Hosts some of the fastest-growing DTH
platforms in emerging markets
22 locations worldwide
Improving our service by expanding
our regional teams
▲
1,828 billion Euro revenue in 2012
▲
1,469 transponders
24. Africa | Digital Migration
Country
DTT start
ASO completion
DTT network players
Angola
2012
Mid 2015 | forecast 2017
Local consortium
Benin
Not started
Mid 2015 | forecast 2017
StarTimes in talks with ORTB
Botswana
Not started
Jan 2014
-
Burundi
Mar 2010
Mid 2015
StarTimes
CAR
-
Mid 2015
StarTimes
DRC
Trials
-
StarTimes/RTNC
Cote d’lvoire
“Soon”
Mid 2015
StarTimes has made representations
Gabon
Oct 2009
Jun 2015
TNT Africa
Ghana
May 2010
Dec 2014 | forecast 2017
StarTimes interested
Guinea
Trails
Mid 2015
StarTimes has a presence but no license
Kenya
Jun 2010
Jun 2013 | forecast 2015
Signet/StarTimes/MOA
Malawi
Late 2011
Dec 2013
GOtv
Mozambique
Apr 2011
Mid 2015
StarTimes
Namibia
Jun 2012
Dec 2013
GOtv
Nigeria
Jul 2010
Mid 2015 | forecast 2016
Gotv/StarTimes
Rwanda
-
End 2012
StarTimes
Senegal
Trials
Mid 2015
StarTimes
South Africa
2013
Jun 2015 | forecast 2017
M-Net/SABC/etv
Tanzania
Spring 2010
End 2012 | forecast 2015
StarTimes/Easy TV/Agape
Uganda
Mar 2010
End 2013 | forecast 2015
StarTimes/MOTV/GOtv
Zambia
Jun 2011
End 2013 | forecast 2015
GOtv
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Source: Digital TV Research 2013
