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Visual Virality

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Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a …

Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.

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  • 1. Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words. People only remember... 80 20 10 % % % of what they read, of what they hear, Which makes sense as to why, of what they see & do. 1 83 of human learning is visual 2 % THE VISUAL WEB Visuals Matter When It Comes to Content The visual web is here to stay. Tumblr, Pinterest and Instagram each gained more than 10 million visitors last year. We’re visual animals, 28 If you want to go right from social network to shopping cart and drive real revenue through e-commerce, check out Pinterest and start pinning pins and creating boards today. — Dave Kerpen, co-founder, Likeable Media 94 08 % Top 100 Brands Use Pinterest & Instagram The number of Top 100 brands with Pinterest and Instragram accounts is growing. 2012 2013 2012 Articles that contain images get 94% more views than articles without. 15 40 2013 11 % 63% 69% 54% 59% PINTEREST of people will respond better to visual information than plain text. 12 INSTAGRAM Mobile Viewing by Internet Users 44 58 % % of the population will view video on a device this year. 13 of mobile users are viewing video content on mobile devices. 14 Visuals Drive Engagement 36 44 % of all Twitter links are visuals. 16 % of users are more likely to engage with brands if they post pictures. 17 47 9 % % of American smartphone users use Snapchat. 18 of adult internet users are visual "curators" - they share visuals that they have discovered online. 18 54 % 18 and of adult internet users are "creators" — they post self-generated visual (video & photo) content. 18 % of Americans of smartphone users use Instagram. 18 CONVERSION RATES Visuals in Marketing Drive Purchases The world's top 100 brands are turning to image-based social networks to engage consumers. People who click on real-people photos are two times more likely to convert to a sale. Purchasing Decisions Driven by Social Image-Sharing Sites 32 26 of online buyers made a purchase after seeing an image on a social image-sharing site. 03 of those online buyers made a purchase by being able to click through to the retailer from the image directly on that social image-sharing site. 04 % — Jose de Cabo, co-founder of Olapic 06 The landing page for Pinterest is an endless visual stream of subtle product recommendations from the very people who influence your purchasing decisions -- friends and strangers with good taste. % Visuals Impact Purchase Decisions — Geoffrey Colon, Group Marketing Manager, Social Media, Microsoft 07 93 The visual sense dominates when it comes to purchasing. 93% of people say that visual imagery is the #1 factor impacting purchasing decisions. 05 % Get posting. You’ll thank us later. SOURCES GROWTH THE VISUAL WEB 01 http://www.hp.com/large/ipg/assets/bus-solutions/power-of-visual-communication.pdf 10 2013 US Digital Future in Focus (comScore): http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_US_Digital_Future_in_Focus 02 http://www.hp.com/large/ipg/assets/bus-solutions/power-of-visual-communication.pdf 11 http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-whyyou-should-include-images-in-your-marketing-infographic/ 12 http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics-1764.aspx CONVERSION RiATES 03 http://www.emarketer.com/Article/Pinterest-Really-Leading-Product-Purchases/1009083 13 http://blog.performics.com/mobile-on-the-rise-content-is-king-emarketers-key-digital-trends-for-2013/ 04 http://www.emarketer.com/Article/Pinterest-Really-Leading-Product-Purchases/1009083 14 http://blog.performics.com/mobile-on-the-rise-content-is-king-emarketers-key-digital-trends-for-2013/ 05 http://blog.kissmetrics.com/how-colors-affect-conversions/?wide=1 15 http://www.emarketer.com/Article/Brands-Flex-Their-Filters-on-Instagram/1009701 16 http://visual.ly/why-savvy-marketers-use-visual-content-infographic http://www.mediabistro.com/alltwitter/twitter-images_b40570 17 http://www.fastcompany.com/3000794/rise-visual-social-media http://www.slideshare.net/performics_us/performics-life-on-demand-2012-summary-deck 18 Pew Internet "Photo and Video Sharing Grow Online", October 28, 2013 http://pewinternet.org/Reports/2013/Photos-and-videos.aspx QUOTES 06 http://online.wsj.com/article/SB10001424127887324216004578483094260521704.html 07 http://online.wsj.com/article/SBB0001424052702304636404577295963052251518.html 08 http://www.inc.com/dave-kerpen/use-pinterest-to-drive-sales.html 09 http://www.digiday.com/brands/how-different-image-characteristics-drive-pinterest-engagement/

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