Visual Virality

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Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.

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Visual Virality

  1. 1. The Visual Web The visual web is here to stay. Tumblr, Pinterest and Instagram each gained more than 10 million visitors last year. http://www.inc.com/dave-kerpen/use-pinterest-to-drive-sales.html08 09 http://www.digiday.com/brands/how-different-image-characteristics-drive-pinterest-engagement/ The number of Top 100 brands with Pinterest and Instragram accounts is growing. If you want to go right from social network to shopping cart and drive real revenue through e-commerce, check out Pinterest and start pinning pins and creating boards today. Dave Kerpen, co-founder, Likeable Media 58% 83% 44%of mobile users are viewing video content on mobile devices. of the population will view video on a device this year. 54%of adult internet users are "creators" — they post self-generated visual (video & photo) content. 47%of adult internet users are visual "curators" - they share visuals that they have discovered online. 9%of American smartphone users use Snapchat. 18%of Americans of smartphone users use Instagram. People only remember... Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words. % of people will respond better to visual information than plain text. Articles that contain images get 94% more views than articles without. Visual Virality of human learning is visual. Which explains why... VISUALS MATTER WHEN IT COMES TO CONTENT We’re visual animals. Top 100 Brands Use Pinterest & Instagram Mobile Viewing by Internet Users Visuals Drive Engagement Purchasing Decisions Driven by Social Image-Sharing Sites Visuals Impact Purchase Decisions The world's top 100 brands are turning to image-based social networks to engage consumers. The landing page for Pinterest is an endless visual stream of subtle product recommendations from the very people who influence your purchasing decisions - friends and strangers with good taste. Geoffrey Colon, Group Marketing Manager, Social Media, Microsoft VISUALS IN MARKETING DRIVE PURCHASES “People who click on real-people photos are two times more likely to convert to a sale.” Jose de Cabo Co-founder of Olapic Get Posting. You’ll thank us later. GROWTH 01 CONVERSION RATES THE VISUAL WEB http://www.hp.com/large/ipg/assets/bus-solutions/power-of-visual-communication.pdf 02 http://www.hp.com/large/ipg/assets/bus-solutions/power-of-visual-communication.pdf http://online.wsj.com/article/SB10001424127887324216004578483094260521704.html http://online.wsj.com/article/SBB0001424052702304636404577295963052251518.html http://www.emarketer.com/Article/Pinterest-Really-Leading-Product-Purchases/1009083 http://www.emarketer.com/Article/Pinterest-Really-Leading-Product-Purchases/1009083 06 07 03 04 05 http://blog.kissmetrics.com/how-colors-affect-conversions/?wide=1 11 http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-yo u-should-include-images-in-your-marketing-infographic/ 12 http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics-1764.aspx 13 http://blog.performics.com/mobile-on-the-rise-content-is-king-emarketers-key-digital-trends-for-2013/ 14 http://blog.performics.com/mobile-on-the-rise-content-is-king-emarketers-key-digital-trends-for-2013/ 15 http://www.emarketer.com/Article/Brands-Flex-Their-Filters-on-Instagram/1009701 16 http://visual.ly/why-savvy-marketers-use-visual-content-infographic http://www.mediabistro.com/alltwitter/twitter-images_b40570 17 http://www.fastcompany.com/3000794/rise-visual-social-media http://www.slideshare.net/performics_us/performics-life-on-demand-2012-summary-deck 18 Pew Internet "Photo and Video Sharing Grow Online", October 28, 2013 http://pewinternet.org/Reports/2013/Photos-and-videos.aspx 10 2013 US Digital Future in Focus (comScore): http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_US_Digital_Future_in_Focus of people say that visual imagery is the #1 factor impacting purchasing decisions. of users are more likely to engage with brands if they post pictures. 44% of online buyers made a purchase after seeing an image on a social image-sharing site. of those online buyers made a purchase by being able to click through to the retailer from the image directly on that social image-sharing site. 32%26% QUOTES 93% 36% of all Twitter links are visuals. Conversion Rates Sources THE VISUAL SENSE DOMINATES WHEN IT COMES TO PURCHASING. 01 02 08 28 11 12 15 14 16 18 18 18 18 0607 0304 05 17 13

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