Advertising Challengers - Presentation by Amiad Solomon, Chairman & Co-Founder of Komoona at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.

1. 360º Yield Optimization for publishers
- Proprietary and Confidential -

2. SAVE THE DATE
GET YOUR TICKET NOW!
www.noah-conference.com/request-invitation
Old Billingsgate, London Tempodrom, Berlin
12-13 NOV2015 8 - 9 JUN2016

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Programmatic marketing technology is at inflection point,
and poised for remarkable growth over the next few years
‘Real Time’ Digital advertising

4. .. But web publishers have a real problem: they are
on the wrong side of the equation
Advertisers are using sophisticated “buy side”
technologies to buy quality publisher inventory at
the impression level, while publishers are selling
their inventory in bulk
State of online publishers
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5. Komoona is a machine learning publisher platform,
which helps publishers fight back!
We developed the technology, for routing publishers
inventory in real time, so every impression is sent to
the highest bidding advertisers across the entire
advertising land scape.
Introducing the Komoona ‘ROUTER’
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6. Komoona
Request Handling Flow
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Publisher
SSP 1 SSP 2 SSP 3 SSP 4 SSP 5
ML Based
Prediction
$2.21 $2.06 $0.94 $2.40 $0.99
Ad is served
Floor: $1

7. Predictive ML modeling Across Optimization Parameters
$1 $1.5 $2
Ask Price
Call Order
1
2
3
Bid Price
Distribution
Optimal Value
to Publisher
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8. Why It Works
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Buyers encounter:
• Different levels of competition
• Different access to information
(e.g. user data)
• Different Tech setups
• Different revenue models
SSPs offer:
• Different set of buyers
• Different Pacing methods
• Different cookie syncing processes
• Different ad-to-placement matching
• Different real time ad campaigns
These differences lead to a different value of the same impression.
Our algorithms leverage this to maximize yield

9. Algorithmic Lift
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10. “What if” -- Actionable Publisher Analytics
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11. We apply our unique methodology
across publisher monetization
verticals while continue building our
core Algo’s
Growing in markets across the US,
EU & ASIA
Continue scaling through additional
platform integrations and strategic
partnerships.
Komoona -- Growing horizontally and vertically
Display
Mobile
Video
Data
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12. • Komoona Ltd. , based in Tel Aviv, Israel
• The leading ML optimization platform
• Automated access to all major platforms and ad exchanges
• Working now with over 1000 publishers worldwide
• Grew from processing 10M ad impressions to over 20B
• Company is profitable and growing fast
Komoona Snapshot
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13. Thank You!
Put our platform to work for you.
1000s of
advertisers
Machine learning
algorithms
Increased revenues
with 0 hassle
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