K Performance Kwanko

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GET READY, ADVERTISE, PERFORM!

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AGENDA
kwanko
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K-Branding& K-Traffic
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K-Apps
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K-Lead
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K-Phone
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K-Store
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K-Sales
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Kwanko
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KWANKO, THE PARTNER FOR YOUR CROSS-CHANNEL E-MARKETING CAMPAIGNS

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1ST CROSS-CANAL PLAYER IN PERFORMANCE MARKETING IN EUROPE AND LATIN AMERICA
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NETAFFILIATION
SWELEN
THE RELIABILITYof a key playerin Online Performance Marketing
THE INNOVATIONof a pioneerinMobile Advertising
A team of 180 membersin 17 countries
7 foreignoffices : ES, PT, IT, DE, PL, BR, TK
EmergingcompanyAward-Ernst&Young
ACEPI Award(Portugal)
Digital marketing

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AN INTERNATIONAL NETWORK OF EDITORS
•France75 000 publishers
•Belgium3 000 publishers
•The Netherlands2 000 publishers
•Italy3 800 publishers
•Portugal 11 000 publishers
•Spain 6 500 publishers
•UK 1 500 publishers
•Poland3 000 publishers
•Germany1 500 publishers
•Turkey150 publishers
•Russia1500publishers
•Scandinavia250 publishers
•CzechRepublic300 publishers
•Brazil7 000 publishers
•Mexico200 publishers
•Argentina150 publishers
•OtherLatin American countries 120 publishers

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PUBLISHERS VERTICALS
Online contests
Retargeting
Display web/ mobile
Soft Incentive
Comparisonengines
Post/ Articles
Push Ranking
Emulators
Emailing /Newslet-ters
SMS Push
Co-registration
Social media
Searchweb/ mobile
RTB
K-PERFORMANCE | A LARGE RANGE OF VERTICALS

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K-PERFORMANCE | QUALITY DATABASES
•Our expertise in all sectors
•More than3 millions mobile usersemail addresses(50% open theiremails on theirsmartphone)
•A large network of editors, partnershipswithkey emailing actors
•Signatoryof the CPA Charter for ethicaland controlledemailing campaigns
•Deduplicateddatabasesto control the advertisingpressureand acquireonlynew clients

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K-PERFORMANCE | 2013 KEY FIGURES
7Mdsclicks
50Mdsweb prints
30M sales
20Mds mobile prints
82M leads

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THEY TRUST US
Retail
PurePlayers
Services
Dating
Finance / Insurance
Auto
Tourism/ Travel
Telecoms
Gambling

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K-PERFORMANCE | GET READY, ADVERTISE, PERFORM!
BRANDING
CONVERSION
CPM –CPC campaigns
Branding, image
K-Brand
Click, double- click, CPV and click time campaigns
web and mobile
Drive trafficto web and mobile websites
K-Traffic
CPD campaigns
Applications downloads
K-Apps
CPL campaigns
Registrations, subscriptions, lead validation includingprospective client information
K-Lead
CPL –CPC campaigns
Call-back requestthrougha formor click on a banner to requestan immediateconnectionwitha call center
K-Phone
CPC –CPL campaigns
Geoltargetedadvertisingor voucher codes to increaseretailstores traffic
K-Store
CPA campaigns
Purchasemade by an internet user on an e-merchant’swebsitefollowinga click on a banner/email or texte linkon an editor ‘s website.
K-Sales

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K-PERFORMANCE | COMMUNICATE AND OPTIMIZE YOUR ROI
Wedefinetogetherthe objectivesof youremarketingcampaigns
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Webuilda tailor-madeoffercateredto yourneeds
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Weset-up, manage and optimizeyourcampaigns
Wefollow-up in real- time the performanceof yourcampaigns
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K-Brand &
K-Traffic
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K-BRAND & K-TRAFFIC | BOOST YOUR BRAND AWARENESS AND DRIVE QUALITY TRAFFIC TO YOUR SITES
•Branding: CPC, CPM campaigns
•Trafic : Click, double-click, CPV and web &mobile click time campaigns

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Targetingwithan optimizedcost
•Definesuitabletargetingcriteriawithourthemepacks
•Broadcast yourcampaignson ourpremium network
Branding
•Boostyourbrand and productsawarenesson high added-value websites
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K-BRAND & K-TRAFFIC | BOOST YOUR BRAND AWARENESS AND DRIVE QUALITY TRAFFIC TO YOUR SITES
Audience
•Benefitfroma large network of cross-channeleditors on web, mobile and tablets
Traffic
•Drive qualitytrafficto yoursites and mobile apps
Reliabilityand tracking
•Benefitfroma proprietarycutting-edgetechnology
•Real-time trackingof all channels(web, mobile)
•Detailedreportings
CROSS-CHANNEL
BROADCASTTouchyourprospective clients in all situations (office, home) and reachyouraudience on the go

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K-BRAND & K-TRAFFIC | BUSINESS CASE: MAILLE
•Objectives : Drive qualitytrafficfor the launchof a new e-shop
•Formats : Web and tabletsbanners, newsletters, emailings
•Broadcast : 40 Millions printsin one month
•Result: 45 000 clicks
•Advertiser: Maille

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K-Apps
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K-APPS | BOOST YOUR APPLICATION DOWNLOAD RATE
Campaign:
•CPD campaign
•Onlyopen applications are accountedfor

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Targetedbroadcast
•Benefitfromourlarge editors network
•Target yourmobile usersbasedon theirOS, device, provider, interests, location, etc.
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Applications promotion
•Generateappsdownloadsand appsopenings
•Increaseyourapps’ rankingin the App Stores
Tracking
•Trackand payonlyfor open applications
ENTER THE APP STORES TOP 20 and onlypayfor appsthathave actuallybeen open

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Broadcasting of banners on our network
The mobile user downloads the app
The mobile user launches the app
[accounted download]
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K-APPS | HOW DOES IT WORK?
The mobile user clicks on the banner and is being redirected to the store

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•Objectives :
•Downloadthe Crunch official app
•CPD campaigns–Onlyopen appsare accountedfor
•Formats : Bannersand interstitials
•Broadcasting: : 13,7 Millions printsin 1 mois
•Results: 10 000 naturaldownloads
•CTR : 1% Banners-3% interstitials
•Advertiser: Crunch

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K-Lead
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K-LEADS | ENLARGE YOUR CONTACT DATABASE WITH QUALITY TRAFFIC
•Data collection processcateredto yourneeds(mailkits, landing page, welcomemail, etc)
•Campaignsfollow-up: Real-time analysisof the emails performance (eCPM, eCPC, open rates, CTR, etc)
•CPL campaigns

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K-LEADS | HOW DOES IT WORK?
•The internet user clicks on the mail kit or banner
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•The contact detailsare sent to yourdatabase
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•He/sheisredirectedto yourlanding page and fillin his/herinformation

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K-LEADS | HOW DOES IT WORK FOR MOBILE AND TABLET ?
•The mobile user clicks on the banner
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•He isredirectedto yourlanding page and leaveshis/hercontact details
The campaignisfirst launchedwitha CPC model duringthe test phase. If the resultsare positive, the CPL campaignisthenlaunched.
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•The lead isthensent to yourdatabase/CRM

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K-LEADS | ENLARGE YOUR CONTACT DATABASE WITH QUALITY TRAFFIC
Leads generation
•Generatequalityleads
•Enlargeyourcontact database
OptimizedROI
•The Cost-per-Lead is full service
•Leads are providedafterdeduplication
A turnkeyservice withexclusive creatives
•A team of designers specialized in innovative format creation on all devices (web, mobile, tablets)
•Proactive and systematic refresh of your advertising media to optimize the performance of your campaigns
•A network of high added- value websitesand qualitydatabases
Large broadcasting
CAMPAIGNS THAT REACH THEIR TARGET
Open rate +20%
Click rate+15% vs marketaveragerates

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A LARGE NETWORK OF EDITORS
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Display
More than
65 000
sites
Emailing
More than35 M
addresses
TextLinks
Retargeting
Display
Emailing
Display
Retargeting
Display
Retargeting
More than600 emailersin France
Segmentation of ourBDD
•By age, gender, location
•By behavioron the web
An internaltechnologyto optimize
the emailing campaigns
•FuturMail: internaltoolto monitor the
emailing campaigns
•Real-time follow-up and analysisof the
campaignsperformance: (eCPM, eCPC,
open rate, transformation rate, etc)

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K-LEADS | EXCLUSIVE AND PERFORMING DESIGNS
•A team of designers specialized in innovative format creation to maximize the performance of your online campaigns: banners, newsletters, landing pages, etc.
•Proactive and systematic refresh of your advertising media
•Creativespreferredby publishers
•Receptiveaudience
•Optimization of media adapted to all screens and traffic sources
•«Responsive» formats
•Optimisation of mail kits to ensure higherdeliverabilityrates
•Landing pages optimization to increase conversion rate (click/lead) and rebound rate

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K-LEADS | BUSINESS CASE: MUTUELLE-CONSEIL
•Objective : Generatehigh volumes of qualityleads
•Formats :
•Creation of ad-hoc and responsive banners,
•Optimized and responsive mail kits
•Creation of a landing page designed to optimize the conversion rate
•Results:
•Total leads multiplied by 4,5 in 3 months
•Conversion rate increased by 50over the same period
•Advertiser: Mutuelle-Conseil

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K-Phone
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K-PHONE | YOUR FUTURE CLIENTS ON THE PHONE
•Click-to-Call : yourclients click on a banner via theirsmartphone to requestan immediateconnectionwitha call center
•Mobile broadcastingnetwork
•Call-Back : yourclients fillin a formto requesta call-back(web/mobile)
•Themepacks

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The mobile user clicks on yourbanner or interstitial
A confirmation message appearsto confirmthe connectionrequest
The call isredirectedto yourcall center
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K-CALL | HOW DOES IT WORK ?
Click-to-call campaign

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The internet user clicks on yourbanner
He/sheisredirectedto yourlanding page and fillsin a form
The lead issent to yourcall center
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K-PHONE | HOW DOES IT WORK ?
Web call-back campaign

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K-PHONE | YOUR FUTURE CLIENTS ON THE PHONE
Optimizationof the customerservice and turnover
•Maximizeyourleads conversion rate thanksto a direct contact withyourprospective clients
An image of proximitytowardsyourclients
•Direct communication withyourclients
ROI optimization
•CPL campaignswitha close monitoring of the conversion rate (sales)
•Real-time follow-up of yourcalls statistiscs
ONE CALL = CONVERSION RATE +300% vs NO CALL

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K-PHONE | BUSINESS CASE : 1&1
•Objectives : Gatherqualityleads to besent to the 1&1 call center for immediatecall-back
•Formats : Display, emailings
•Results: 15 000 call-back requestsin one month
•Advertiser: 1&1

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K-Store
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K-STORE | DRIVE YOUR CLIENTS TO YOUR CLOSEST RETAIL STORES
•Large targetingand personalizationcapabilitiesfor youradvertisingmedia (location, promotion, time, etc)
•Geolocatedtargetingon mobile: optimal targeting around a physical address in a 5-m radius
•Vouchers management
•Redirection towardsa dedicatedpage or a mapto locatethe retailstore
•CPC or CPL campaigns

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K-STORE | DRIVE YOUR CLIENTS TO YOUR CLOSEST RETAIL STORES
Drive high qualitytrafficand boostyourretailstores
•Benefitfromthe numerousopportunitiesof a cross- channelcommunication to maximizethe ROI of yourretailsstores
Effective communication
•Target onlyyourcatchmentareas withdynamicadvertisingmedia
60% OF MOBILE USERS ARE RECEPTIVE TO GEOTARGETED OFFERS AND PROMOTIONS
IN STORE CONVERSION RATE x50 vs WEB

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Geolocatedbannersbroadcaston ournetwork
Redirection to the store locator
Possibilityfor the mobile user to go directlyto the store
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K-STORE | HOW DOES IT WORK?
High visibilityand highlytargetedtraffic!
GeotargetedOrange campaign

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K-Sales
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K-SALES | BOOST YOUR TURNOVER WITH AN OPTIMIZED ROI
•Large editors networks
•Editors pay-outschemesbasedon theiractualadded-value and contribution to the purchaseprocess
•The Kwankoexpertise and the NetAffiliationplatform:
•Definitionof the acquisition strategy: editors verticals, pay- outschemes, advertisingmedia
•Campaignmanagement
•Regular follow-up and reportings
•CPA campaigns

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K-SALES | BOOST YOUR TURNOVER WITH AN OPTIMIZED ROI
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Optimizationof turnover and ROI
•BenefitfromourperformingCPA campaignswithmotivatingpay-outsto optimizeyourROI
Optimal visibility
•BraodcastCPA campaignsand increaseyourbrand awarenesstowardsa targetedaudience
A team of dedicatedexperts
•Publishers selection for a campaign
•Campaignsmanagement and animation
•Performance optimisation
•Campaignsfollow-up and reporting
•Our cutting-edgetechnologyand ourtrackingtoolsallowreal- time monitoring of yourcampaignsperformance
Real-time follow-up
80% OF THE TOP 15 E-MERCHANTS GO FOR CPA CAMPAIGNS

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K-SALES | HOW DOES IT WORK?
•The platformdistributesthe commission to the editors involvedin the purchaseprocess
•The advertiserpays a commission to the platformwhichcorresponds to the purchasesmade by the internet user
•The internet user browsesan editor website
•The click isaccountedby the NetAffiliationplatform
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Kwanko’sproprietaryweb and mobile trackingtechnology
•Simultaneously, the internet user isredirectedtowardsthe advertiser‘s websiteand makesa purchase

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K-SALES | FAIR PAY-OUT SCHEMES FOR ALL EDITORS UNE
New pay-outschemes& Kwankoinnovations
•Multi-origin payment of your publishers based on your criteria
•Differentiated payment: ability to pay the different elements of the basket with a unique tag and /or based on an old/new clients segmentation basis
•Geotargetedpayment based on the internet user's country of origin
•Mixed pay-out scheme for a maximized ROI at a lower risk
•Ability to set the number of events(display / click) paid for one transforming event unit (sale or lead). Example: Payment for a 100 clicks if and only if a sale is generated by the publisher

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K-SALES | BUSINESS CASE: SPARTOO
•Objective : Boostthe sales on Spartoo’se-commerce website
•Formats : Web, mobile and tabletsbanners, newsletters, emailings, textlinks, productfeeds, promo codes, sponsorizedarticles
•Broadcasting: x Millions prints
•CA generated:
•Advertiser: Spartoo

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K-PERFORMANCE | A TEAM OF DEDICATED EXPERTS
POLE CPA
•Animation, publishersrecuitmentand operational follow-up of campaignsby an account manager
•Strategicmanagement by a Team Leader: Needs analysis and strategic recommendations
•Programs follow-up and reporting
POLE PUBLISHERS
•In-depth knowledge of the different publisher verticals: Retargeting, Cashback, Good deals, Display, Contextuallinks, blogs a,dcontent websites,keywording….
•Animation / management of oureditors network
•Optimisation of editors broadcasting
•AdviseCPA/MYAFFIL teams in thelaunch, animation and optimisation of the campaignsand editors management
POLE LEADS
•Global management of emailing/leadsprograms
•Management and animation of emailorsnetworks
•Follow-up and relation management withtop emailers
•Resultsmonitoring and regularreportings
POLE MYAFFIL
•A tailor-made andfull- performance service
•Objective: set up the mostsuitablepublishersverticalsto optimizethe campaignsperformance and ROI

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K-PERFORMANCE | PERFORMING COMMUNICATION MEDIA
To getyouraudience’sattention and increaseyourcustomersloyalty, do not forgetto update yourcreativeswithKwanko’sdesign studio:
•Creationof mail kits and newsletters
•Creationof banners(300x600, 728x90, 160x600, 728x410, 300x250 -refIAB)
•Creationof landing page
•Creationof websitecovering
The Kwankographicstudio’sstrengths
•Web designers specializedin peromancebasedresponsive campaigns
•Expertise in gifs, flash, html and mobile campaigns
•Creativesdeliveredwithin5 days

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K-PERFORMANCE | GET READY, ADVERTISE, PERFORM!
•A cross-channelofferfor yourperformance marketing strategy
•An international editors network
•Advanced web and mobile targetingcapabilities
•A dedicatedteam of experts to manage yourcampaigns
•A reliableand proprietarytechnology
•A design studio for youradvertisingmedia

Design : WebhelpOffice, Paris
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Michał Sołtys
HeadOf CEE
T : +33(0)170 689744
M : +48728 879584
michal.soltys@kwanko.com

K Performance Kwanko

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