2. Online display advertising is a big business ... $ 75 Billion ... with some equally big challenges: Publishers: Lower CPMs, higher sales costs Agencies: Lack automated planning & buying systems Advertisers: Need reliable, transparent ROI metrics
3. Brandscreen, Inc. Mission:Build the world’s best buyer-facing digital media trading platform suitable for bidding across both premium ad networks and realtime ad exchanges. 2007 Sydney, Australia: Theoretical work, prototype developed 2008 Teams in Seattle and Sydney; product built, patent filed 2009 Incorporated in US; beta trials in Australia (Q3)
4. Digital Media Trading Platform Ad Exchanges: spot buys, auction bidding Publishers: Guaranteedbuys, fixed and dynamic CPMs Single live trading screen for buyers Automates the planning & buying process Transparent, end-to-end trading automation
5. Buy across multiple publishers, networks, exchanges IAB Electronic Insertion Order;instant on-screen IOs Rate and compare campaigns using Nielsen data Integrated with leading ad servers Buy from major ad exchanges
6. 1 2 3 4 5 How it works for Media Agencies PLAN OPTIMIZE BUY ADD CREATIVE Entirely free. ACTIVATE
7. 1 2 3 4 5 How it works for Publishers & Networks SETUP SYNC SET PRICES ACTIVATE Brokerage. APPROVE
