Michael Rucker (OmniVirt ): Monetizing VR/AR: Case Studies and Lessons Learned from the Advertising Industry

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A talk from the Life Track at AWE USA 2018 - the World's #1 XR Conference & Expo in Santa Clara, California May 30- June 1, 2018. Michael Rucker (OmniVirt ): Monetizing VR/AR: Case Studies and Lessons Learned from the Advertising Industry Big brands and publishers are starting to use 360/VR/AR in their marketing and have been finding great success even though many of them are just starting out and experimenting. This talk will provide developers, content creators, brands, and publishers alike with insights on how to use these mediums and sustain their businesses financially with advertising. http://AugmentedWorldExpo.com

Technology

Monetizing VR / AR:
Case Studies and Lessons Learned From The Advertising Industry

Evolution of Advertising
A Little History…

…Emerged True View Ads
Evolution of Digital Advertising

Today In VR / AR
Bespoke. Walled Gardens.

CASE STUDIES
How Brands And Publishers Are Monetizing Today
Web Publisher Advertiser VR App Publisher

CASE STUDIES
The New York Times - Monetizing with Immersive Formats
Goal: Provide a 360 Video advertising solution for The New York
Times customers through the publishers existing ad tech stack.
Result: Over 30+ campaigns and millions of dollars in revenue

CASE STUDIES
Hat Rabbit - Monetizing Your VR App

TOP 3 LESSONS
FOR VR/AR IN THE ADVERTISING INDUSTRY
Simplicity Performance Innovation
FIT INTO YOUR CUSTOMERS
BUYING AND SELLING
PROCESS
DEMONSTRATE
PERFORMANCE FOR BIGGER
BUDGETS
MARKETERS LOVE BEING
FIRST-TO-MARKET. BRING
INNOVATION TO CLIENTS

360° VR Advertising Platform
michael@omnivirt.com

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