Dr. Juan Bernabé-Moreno, Web Intelligence and Online Data Science at Telefonica Germany presented "The Digital Command Centre: the place where Data really helps creating business value" as part of the Big Data, Berlin v 8.0 meetup organised on the 14th of July 2016 at the WeWork headquarters.

1. Dr. Juan Bernabé Moreno
Digital Command Center
The place where Data
really helps crea6ng business value
14th July 2016

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The IMPULSE: Leading Digital Telco

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CAR
THE CAR DEALER
Source: Zookeeper Movie

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George A. Akerlof
Seller
Buyer
Informa6on Asymmetry
Internet typing the scale for the buyer
Seller
Buyer
Internet

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Experts / Test reports
Ra6ng
Reviews
Trend seMers
QoS tools
Expansion plans
Offers
Channels € QoS
Product
Brand
Network for each brand
Campaigns
Informa6on Asymmetry – Telco as best example
Let’s say we need a tariff

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€ Product

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QoS

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QoS

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QoS Brand

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The AIM of the Digital Command Center
To 6p the scale back as much as we can
Seller Buyer
Internet DCC

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Nice vision…
… but have you guys actually
done anything?

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Data Enabler
Control Application Algorithms (ML) RT Decision
Support
System
Data Lake
Data
Catalogue
What is it you already got?
Methodology

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Data Democra6za6on – A pre-requisite
src: bigdata-doctor.com/data-democratization-manifesto/
Do you really have access to your own data?

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Technologies Overview
Char6ng and Visualiza6on
Mapping
App. Development
Data Analysis Tooling Data Persistence

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Intelligent “stuff” we are doing (aka Data Science)
Detec6on of Anomalies
at KPI level
KPIs scoring based on
business impact
Ac6va6ons predic6on
based on Online Orders
Goals breakdown
by Brands, Channels,
product, etc
Recommenda6on
algorithms based on users
interac6on (re-
enforcement)
…

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We got a lot… but the cool stuff is s6ll to come!
InitialDropStabilization
Assisted Decision
making
Online War Gaming
Self Diagnosis
(Early Warning System)
Online Intelligent
Steering
Digital Data Enabler
Today
Machine learning
Human Intelligence

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CAR
..THANK YOU...
AND Remember all that next Rme you buy a car
Source: Zookeeper Movie