Chris Leong is the Director of Strategy at Soft Space, a mobile payments technology company established in 2012. Soft Space developed a mobile payment app that allows standard smartphones to function as payment terminals through the use of a chip card reader attachment. The app allows users to enter payment amounts, process cards, authorize transactions, and issue receipts. Soft Space was one of the first companies in Asia to obtain EMV certification for mobile point-of-sale solutions and has partnerships with major banks and payment providers in several countries. Leong believes Soft Space was able to succeed by leveraging the growth of smartphones, addressing the need for mobile payments, and building locally while aiming globally.

1. Chris Leong
Director Strategy – Soft Space
DREAM BIG, ALWAYS BELIEVE

2. ABOUT ME
Professional
• Engineer with a MBA with University of Strathclyde
• Co-Author of “Like me, Follow Me” – a book on Social Media
• Microsoft MVP for Client Development 2009
• Former head of commercialization for Cradle Fund
• Development of the Angel Investment ecosystem
• Introduction of the Angel Investment Tax Incentive
Fun
• Amateur Photographer
• Over optimistic marathon runner

3. ABOUT SOFT SPACE
A Mobile Payments Technology Company established in March 2012 that can
“transform” every smart devices to a payment accepting terminal

4. WHAT WE DO
All you need is your standard
issue smartphone and at
least EDGE connectivity
The Soft Space Payment App:
Enter the amount, process the
card, authorise the transaction &
issue an e-receipt
Attach the chip card reader
to the mobile device with the
Soft Space app = Instant
Card Acceptance Terminal

5. BENEFITS
Cost
Efficiencies
Great buying
Experience
Mobility &
Convenience
Security

6. INTERNATIONALLY RECOGNIZED
Europay, MasterCard & Visa
(EMV)
Top 3 (Cartes-Asia)
MasterCard (MPOS)
Program Certified

7.  1st in Asia to obtain EMV Level 2 Certification
for MPOS.
 1st company to have a major EMV MPOS
rollout in Asia with Kasikorn Bank
 Certified as one of MasterCard's preferred
MPOS solution providers.
 Developed Digital Ordering Platform for iPad at
all Sakae Sushi restaurants in Malaysia
THE JOURNEY SO FAR…..

8. KASIKORNBANK - THAILAND

9. COMING SOON…

10. WAS IT EASY….?

11. COMMON OBSTACLES
Too young Malaysian Tech? Slow tech adoption

12. 1. Right People, Right Place, Right Time
2. Leverage
3. Build local, Aim Global
HOW DID WE DO IT?

13. 天时，地利，人和

14. 3 DRIVING FORCES -
ReinforceReinforce

15. Fun Facts
• 1.1 billion out of 5 billion mobiles are
smartphones*
• 62% of smartphone users are aged
25-34*
• 87% use the phone while on the go**
• 2 million + Malaysian use
smartphones**
• 3 out of 4 browse the web using their
phones**
MOBILE REVOLUTION

16. Fun Facts
• 39% use the phone while going to the
bathroom
• 48% use the phone while eating
• 13% use the phone while having a
meaningful conversation
MOBILE REVOLUTION

17. NEXT GEN OF
CONSUMERS

18. Leverage

19. RIDE THE
TSUNAMI OF CHANGE

20. OUR STRATEGY
Low
distribution
cost
The power of
smartphones
Need of
mobility

21. THE GAP

22. CROWDFUNDING
• 536 crowdfunding platforms
• $5.1b raised
Kickstarter
• 101,679 projects
• $563 million raised
• Olloclip raised apprximately $68,000

23. EDUCATION - KHANACADEMY
• Over 4200 videos
• 6 million unique students visited each month
• Curriculum circulated in 20,000 classrooms
around the world.
• Volunteers have translated Khan’s videos
into 24 different languages.

24. MOBILE PAYMENT
• $670billion in 2015 on the transaction in
mobile payment
• 2015 1 billion smartphones shipped globally
• 141 million users globally

25. TASK RABBIT – CROWD OUTSOURCING
• $37.7 million in funding
• 4,000 tasksrabbits
• 9 Cities
Popular tasks
• Photographers, Fix Ikea
• Shopping
• Delivery

26. Build local, Aim Global

27. BUILD FOR THE WORLD

28. BRAIN POWER RULES

29. NIMBLE AND FLEXIBLE

31. A CRAZY TEAM

32. SMALL GUYS VS. BIG GUYS

33. WHO MOVED MY CHEESE??

34. RUN…..

35. Email: chris.leong@softspace.com.my
LinkedIn: http://my.linkedin.com/in/chrisle0ng
THANK YOU