SESSION HIGHLIGHTS • Overview and History • The Mobile Gold-rush • Web or App? • Develop and Market U • The Future IS NOW
OVERVIEW• Who Am I? • Involvedwith emerging internet technologies since 1993. Wrote college thesis on Internet Banking in 1998. Website designer and ﬁlmmaker from 2004-2012. Created Bazookapps in 2012.
ABOUT BAZOOKAPPS Bazookapps was created with the small to mid-size business in mind. We enhance current websites for use on mobile devices and develop mobile applications for companies that are looking to increase customer retention, increase sales and most importantly, increase their proﬁts. Developing amobile website for your business shouldn’t be a scary or incredibly expensive proposition. Our beliefis that by delivering an extraordinary customer service experience by getting to know your company and its needs we can deliver the BEST mobile enhanced website to you at the BEST price.Lets face it, in today’s economy not every company has 10′s to 100′s of thousands of dollars to giveto a big software ﬁrm. This is where Bazookapps comes in. We created our company to meet andexceed the needs and expectations of main street business; to give you a leg up on your competitors and offer you a custom application and/or enhanced website that not only doesn’t break your bank but also does something even more important, it makes you money. Contact Us Michael McCleary email: firstname.lastname@example.org web: www.bazookapps.com phone: 303-817-0694
OVERVIEW• What is Mobile Technology? • Deﬁnition: “Mobile technology is the technology used for cellular communication.”• Two Primary methods of Mobile Content Delivery Today: • Applications (App’s) • Mobile Web
A MOBILE HISTORY LESSON...• First Pager - 1962• First Cellphone - 1973• First Digital Cellphone - 1990• Text Messaging Introduced - 1993• Blackberry Email Pager - 1999• iPhone Introduced - 2007• Android Introduced - 2008
THE MOBILE REVOLUTIONFrom Simple Brick to Touch Computer in 30 Years
THE MOBILE GOLDRUSH• According to CNET: • Shopping via Mobile Devices increased 81% in 2012 nearly doubling over 2011 • Shoppers used their smartphones and tablets to make $25 billion in purchases last year • Mobile devices accounted for 11% of e-commerce sales last year to increase to 15% this year.
THE MOBILE GOLDRUSH• eMarketerexpects consumers to make nearly $87 billion in mobile purchases by 2016, more than 27 percent of all e- commerce transactions.• Useof mobile devices for holiday shopping doubled in 2012 with 16.3% of Black Friday online sales completed on a mobile device.• In2012 28% of consumers used a mobile device to visit a retailers site.
THE MOBILE GOLDRUSH• According to mobile solutions provider Payvia:• In 2012, 1 in 5 holiday sales came from a mobile device.• 27% of gift shoppers purchased a digital good.• 2012 top gifts included: • 30% - digital goods • 25% - consumer electronics, watches and jewelry
WEB OR APP?• What is Mobile Web? • Mobilewebsites are designed to be accessed with mobile devices via the internet just as a standard website is.• What is a Mobile App? • Mobile app’s are a system speciﬁc program (or application) installed directly on a mobile phone or tablet.
WEB OR APP?• So which is better? • It depends....• Mobile websites tend to be cheaper and work across mobile platforms (e.g. iPhone, Android, etc.). Mobile websites are an extension of your current website.• App’sare best when you want to regularly push notify your customers of deals, coupons, news, etc and/or want to use the hardware of the phone for a particular reason (take photos, use the accelerometer, etc.)
BUILD YOURSELF?• Pros: • Couldbe cheaper, create it on your timeline, if its simple its not too hard.• Cons: • Potential for less capable design, takes time from other activities, different skill set, learning curve
OTHER MARKETING TRENDS• Web, Mobile Web, Mobile Applications• Social Media (Facebook, Pinterest)• Video (YouTube, Vimeo, etc.)• Podcasting (Are you an Expert?)• Text and Email (Coupons, special events)• Traditional Methods
WHAT CHANNEL?• When it comes to marketing think of each type as different channel to get your message out.• Don’t get overwhelmed.• Tell YOUR story.• You don’t have to do it all.• No one size ﬁts all.• Listen to your customer and focus on their NEEDS.
MOBILE WEB, APPS & PAYMENTSThank you for joining Michael McCleary for his presentations: Going Mobile: The Future is Now & The Mobile Consumer: Mobile Payments and Security To access the presentations you saw today, please visit our Slideshare pages on your computer or mobile device at: http://www.slideshare.net/bazookapps/going-mobile-1661057 http://www.slideshare.net/bazookapps/mobile-consumer-16610498 Special Mobile Website Event Pricing! Visit our table following Mike’s presentation and have Bazookapps create your custom mobile website at a special low price - only available at the Denver Gift, Home, Jewelry and Resort Show! www.bazookapps.com FLIP OVER FOR MORE INFORMATION